A data profile of the people who buy, follow and care about Amitabh Bachchan in India — modelled from more than twelve digital signal sources. Amitabh Bachchan has an estimated audience of 9,498,362 people in India.
The average Amitabh Bachchan fan in India is 29.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.68× the country average).
Demographically, the Amitabh Bachchan audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Amitabh Bachchan fan in India is more male, around 29.0 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Amitabh Bachchan profile in India.
31.9% are female, 68.1% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 29.0 |
| Estimated audience size | 9,498,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Amitabh Bachchan audience comes from India.
| Country | Share |
|---|---|
| India | 61.7% |
| United States | 8.6% |
| United Kingdom | 3.3% |
Where the Amitabh Bachchan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~700K | 1.59× | |
| 02 | Gujarat | ~300K | 1.31× | |
| 03 | Arunachal Pradesh | ~8K | 1.31× | |
| 04 | Chhattisgarh | ~80K | 1.29× | |
| 05 | Goa | ~10K | 1.29× | |
| 06 | Uttar Pradesh | ~600K | 1.27× | |
| 07 | Madhya Pradesh | ~200K | 1.27× | |
| 08 | Haryana | ~200K | 1.24× | |
| 09 | Uttarakhand | ~60K | 1.24× | |
| 10 | West Bengal | ~400K | 1.23× | |
| 11 | Jharkhand | ~100K | 1.23× | |
| 12 | Odisha | ~100K | 1.13× | |
| 13 | Rajasthan | ~200K | 1.12× | |
| 14 | Karnataka | ~300K | 1.10× | |
| 15 | Punjab (region) | ~100K | 1.08× | |
| 16 | Assam | ~100K | 1.06× | |
| 17 | Bihar | ~200K | 1.01× | |
| 18 | Telangana | ~100K | 0.93× | |
| 19 | Jammu and Kashmir | ~40K | 0.89× | |
| 20 | Himachal Pradesh | ~30K | 0.83× | |
| 21 | Tripura | ~10K | 0.83× | |
| 22 | Manipur | ~8K | 0.71× | |
| 23 | Sikkim | ~3K | 0.71× | |
| 24 | Nagaland | ~4K | 0.67× | |
| 25 | Andhra Pradesh | ~70K | 0.62× | |
| 26 | Meghalaya | ~6K | 0.61× | |
| 27 | Mizoram | ~4K | 0.55× | |
| 28 | Kerala | ~80K | 0.53× | |
| 29 | Tamil Nadu | ~100K | 0.50× |
The strongest cross-interests of the Amitabh Bachchan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 2.00× | ||
| 02 | Colors (TV channel) | Movies & TV | 1.94× | ||
| 03 | Rohit Sharma | Sports | 1.93× | ||
| 04 | Chennai | Travel & Leisure | 1.92× | ||
| 05 | Tamil cinema | Movies & TV | 1.89× | ||
| 06 | Rajasthan Royals | Sports | 1.88× | ||
| 07 | hotstar | Movies & TV | 1.87× | ||
| 08 | Kolkata Knight Riders | Sports | 1.85× | ||
| 09 | Royal Challengers Bangalore | Sports | 1.83× | ||
| 10 | Virat Kohli | Sports | 1.82× | ||
| 11 | Chennai Super Kings | Sports | 1.80× | ||
| 12 | India national cricket team | Sports | 1.77× | ||
| 13 | Cinema of India | Movies & TV | 1.77× | ||
| 14 | Card games | Games | 1.77× | ||
| 15 | Hindustani language | Politics & Society | 1.76× | ||
| 16 | Serial (podcast) | Music & Radio | 1.75× | ||
| 17 | Tamil language | Politics & Society | 1.69× | ||
| 18 | Indian Premier League | Sports | 1.68× | ||
| 19 | New Delhi | Travel & Leisure | 1.67× | ||
| 20 | Celebrity | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.33× | |
| Risk Appetite | THRILL | 1.24× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.83× |
Amitabh Bachchan has an estimated audience of 9,498,362 people in India, concentrated in Maharashtra and Uttar Pradesh.
31.9% of Amitabh Bachchan fans are female, 68.1% are male, with an average age of 29.0 years.
Amitabh Bachchan fans show strongest brand affinity for Indian Premier League (1.68×), India national cricket team (1.77×), and Virat Kohli (1.82×) over the country average.
Amitabh Bachchan fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~600K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Amitabh Bachchan itself, the audience over-indexes on India national cricket team (1.77×), Virat Kohli (1.82×), Cinema of India (1.77×), and Chennai Super Kings (1.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Amitabh Bachchan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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