A data profile of the people who buy, follow and care about Royal Challengers Bangalore in India — modelled from more than twelve digital signal sources. Royal Challengers Bangalore has an estimated audience of 15,237,816 people in India.
Royal Challengers Bangalore has an estimated audience of 15,237,816 people in India. 24.5% are female, 75.5% are male, average age 28.0. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.55× the country average).
Demographically, the Royal Challengers Bangalore audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Royal Challengers Bangalore fan in India is more male, around 28.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Royal Challengers Bangalore profile in India.
24.5% are female, 75.5% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 28.0 |
| Estimated audience size | 15,237,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 29% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Royal Challengers Bangalore audience comes from India.
| Country | Share |
|---|---|
| India | 67.2% |
| United States | 4.9% |
| Japan | 2.5% |
The strongest cross-interests of the Royal Challengers Bangalore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.73× | ||
| 02 | Alia Bhatt | Movies & TV | 2.00× | ||
| 03 | Ranveer Singh | Movies & TV | 1.96× | ||
| 04 | Shah Rukh Khan | Movies & TV | 1.94× | ||
| 05 | Embroidery | Home & Garden | 1.87× | ||
| 06 | Salman Khan | Movies & TV | 1.86× | ||
| 07 | Rohit Sharma | Sports | 1.85× | ||
| 08 | Big Bash League | Sports | 1.85× | ||
| 09 | Casino | Games | 1.84× | ||
| 10 | Amitabh Bachchan | Movies & TV | 1.83× | ||
| 11 | Mutual fund | Business & Career | 1.78× | ||
| 12 | Chennai | Travel & Leisure | 1.77× | ||
| 13 | England cricket team | Sports | 1.75× | ||
| 14 | Chennai Super Kings | Sports | 1.73× | ||
| 15 | Pakistan national cricket team | Sports | 1.72× | ||
| 16 | India national cricket team | Sports | 1.70× | ||
| 17 | Virat Kohli | Sports | 1.63× | ||
| 18 | Investment banking | Business & Career | 1.58× | ||
| 19 | Indian Premier League | Sports | 1.55× | ||
| 20 | Pakistan | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Luxury Orientation | PREMIUM | 1.08× | |
| Pet Ownership | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Royal Challengers Bangalore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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