Top 50 Sports brands in India
This curated ranking covers the 50 largest sports brands in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 14,597 sports brands tracked in India, the 50 ranked here account for the largest measured audience reach. Indian Premier League, India national cricket team and Virat Kohli lead the list with a combined estimated audience of 315,040,431 people. Across all 50 entries the average audience size is 23,929,400, and the largest, Indian Premier League, reaches around 171,692,494 people in India. Audience size is the estimated number of unique people in India who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Indian Premier League |
171,692,494 | 81.1% | Cricket | Sports |
| 2 |  India national cricket team |
79,498,636 | 75.5% | Cricket | Sports |
| 3 |  Virat Kohli |
63,849,301 | 89.2% | Cricket | Sports |
| 4 |  Fitness and wellness |
53,531,388 | 7.2% | Lifestyle cluster | Sports |
| 5 |  Asia Cup |
43,500,027 | 72.9% | Sports | |
| 6 |  Sports |
42,727,561 | 5.1% | Lifestyle cluster | Sports |
| 7 |  Hobbies and activities |
37,671,715 | 6.1% | Lifestyle cluster | Sports |
| 8 |  Rohit Sharma |
34,979,721 | 90.1% | Cricket | Sports |
| 9 |  FIFA World Cup |
33,165,101 | 7.2% | Soccer | Sports |
| 10 |  Sports and outdoors |
32,371,142 | 4.6% | Lifestyle cluster | Sports |
| 11 |  Cricket |
32,018,022 | 27.2% | Sport | Sports |
| 12 |  Chennai Super Kings |
31,619,882 | 77.3% | Cricket | Sports |
| 13 |  Physical fitness |
27,146,358 | 4.5% | Lifestyle cluster | Sports |
| 14 |  Physical exercise |
23,823,078 | 4.2% | Lifestyle cluster | Sports |
| 15 |  Outdoor recreation |
23,560,836 | 3.9% | Lifestyle cluster | Sports |
| 16 |  Royal Challengers Bangalore |
21,278,054 | 73.7% | Sports | |
| 17 |  Kolkata Knight Riders |
20,836,639 | 69.1% | Sports | |
| 18 |  Rajasthan Royals |
19,337,135 | 78.1% | Cricket | Sports |
| 19 |  Mumbai Indians |
18,063,865 | 84.0% | Cricket | Sports |
| 20 |  Real Madrid C.F. |
17,721,038 | 3.5% | Soccer | Sports |
| 21 |  ICC Champions Trophy |
16,398,878 | 62.1% | Cricket | Sports |
| 22 |  Team sport |
16,150,000 | 7.5% | Sports | |
| 23 |  Soccer |
15,659,094 | 2.8% | Sport | Sports |
| 24 |  England cricket team |
15,654,271 | 69.7% | Cricket | Sports |
| 25 |  SA20 |
15,452,216 | 80.0% | Cricket | Sports |
| 26 |  Women's Premier League (cricket) |
14,770,748 | 94.2% | Cricket | Sports |
| 27 |  Basketball |
14,529,864 | 3.6% | Sport | Sports |
| 28 |  Pro Kabaddi |
14,363,074 | 94.1% | Sports | |
| 29 |  Pakistan national cricket team |
13,997,484 | 40.0% | Cricket | Sports |
| 30 |  Cricket World Cup |
13,731,874 | 58.4% | Cricket | Sports |
| 31 |  Inter Miami CF |
13,452,025 | 10.7% | Soccer | Sports |
| 32 |  Fantasy sport |
13,157,851 | 49.4% | Sports | |
| 33 |  Training |
12,589,535 | 4.7% | Sports | |
| 34 |  FC Barcelona |
12,505,097 | 4.8% | Soccer | Sports |
| 35 |  Sunrisers Hyderabad |
12,371,572 | 84.9% | Sports | |
| 36 |  Manchester United F.C. |
12,040,634 | 5.4% | Soccer | Sports |
| 37 |  Fantasy cricket |
11,891,868 | 77.6% | Sports | |
| 38 |  Premier League |
11,279,990 | 5.4% | Soccer | Sports |
| 39 |  Baseball |
11,207,754 | 4.0% | Sport | Sports |
| 40 |  Delhi Daredevils |
11,044,967 | 88.6% | Sports | |
| 41 |  UEFA Champions League |
10,982,991 | 4.8% | Soccer | Sports |
| 42 |  Hardik Pandya |
10,932,615 | 90.4% | Cricket | Sports |
| 43 |  Sachin Tendulkar |
10,383,751 | 71.9% | Cricket | Sports |
| 44 |  Kings XI Punjab |
10,057,468 | 83.4% | Cricket | Sports |
| 45 |  Yoga |
9,368,247 | 4.7% | Sport | Sports |
| 46 |  Cristiano Ronaldo |
9,102,512 | 8.5% | Soccer | Sports |
| 47 |  South Africa national cricket team |
9,044,408 | 73.5% | Cricket | Sports |
| 48 |  RCB |
8,797,381 | 83.2% | Sports | |
| 49 |  Shreyas Iyer |
8,584,891 | 89.5% | Cricket | Sports |
| 50 |  Novak Djokovic |
8,574,975 | 10.6% | Tennis | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in India?
Indian Premier League currently leads with an estimated audience of 171,692,494 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.