A data profile of the people who buy, follow and care about Fantasy cricket in India — modelled from more than twelve digital signal sources. Fantasy cricket has an estimated audience of 11,891,868 people in India.
Fantasy cricket has an estimated audience of 11,891,868 people in India. 20.4% are female, 79.6% are male, average age 30.9. Top brand affinities: Sports betting, Indian Premier League, India national cricket team, Lottery, Virat Kohli.
Top brand affinities include Sports betting, Indian Premier League, India national cricket team, with strongest over-indexing on Sports betting (7.47× the country average).
Demographically, the Fantasy cricket audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Fantasy cricket fan in India is more male, around 30.9 years old, with strong Indulgence tendencies and a notable affinity for Sports betting.
The key figures that characterise the Fantasy cricket profile in India.
20.4% are female, 79.6% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 30.9 |
| Estimated audience size | 11,891,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 38% | |
| 30-39 | 18% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Fantasy cricket audience comes from India.
| Country | Share |
|---|---|
| India | 77.6% |
| United States | 4.2% |
| Japan | 2.4% |
The strongest cross-interests of the Fantasy cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 7.47× | ||
| 02 | Lottery | Games | 6.26× | ||
| 03 | Strategy games | Games | 2.90× | ||
| 04 | Poker | Games | 2.67× | ||
| 05 | Board games | Games | 2.46× | ||
| 06 | Pakistan national cricket team | Sports | 2.13× | ||
| 07 | BSE SENSEX | Business & Career | 1.97× | ||
| 08 | India national cricket team | Sports | 1.92× | ||
| 09 | Chennai Super Kings | Sports | 1.92× | ||
| 10 | Virat Kohli | Sports | 1.88× | ||
| 11 | Indian Premier League | Sports | 1.79× | ||
| 12 | Rummy | Games | 1.76× | ||
| 13 | Salman Khan | Movies & TV | 1.71× | ||
| 14 | Ranveer Singh | Movies & TV | 1.71× | ||
| 15 | Mutual fund | Business & Career | 1.70× | ||
| 16 | FIFA World Cup | Sports | 1.58× | ||
| 17 | Card games | Games | 1.58× | ||
| 18 | Rohit Sharma | Sports | 1.56× | ||
| 19 | Kolkata Knight Riders | Sports | 1.55× | ||
| 20 | Chennai | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.46× | |
| Creativity | OPEN | 0.64× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fantasy cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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