A data profile of the people who buy, follow and care about Rummy in India — modelled from more than twelve digital signal sources. Rummy has an estimated audience of 14,862,534 people in India.
The average Rummy fan in India is 32.5 years old, more male, and lives primarily in Rajasthan.
The audience is concentrated in Rajasthan, Madhya Pradesh, Uttar Pradesh.
Top brand affinities include Teen patti, Indian Rummy, Gin rummy, with strongest over-indexing on Teen patti (3.06× the country average).
Demographically, the Rummy audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Rummy fan in India is more male, around 32.5 years old, with strong Social Media Usage tendencies and a notable affinity for Teen patti.
The key figures that characterise the Rummy profile in India.
16.3% are female, 83.7% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 32.5 |
| Estimated audience size | 14,862,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 39% | |
| 30-39 | 20% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Rummy audience comes from India.
| Country | Share |
|---|---|
| India | 64.9% |
| United States | 8.6% |
| Japan | 2.2% |
Where the Rummy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~500K | 3.13× | |
| 02 | Madhya Pradesh | ~700K | 2.40× | |
| 03 | Rajasthan | ~800K | 2.32× | |
| 04 | Odisha | ~300K | 1.64× | |
| 05 | Chhattisgarh | ~100K | 1.53× | |
| 06 | Bihar | ~400K | 1.41× | |
| 07 | Tripura | ~30K | 1.41× | |
| 08 | Gujarat | ~600K | 1.40× | |
| 09 | Meghalaya | ~20K | 1.31× | |
| 10 | Jharkhand | ~200K | 1.30× | |
| 11 | Andhra Pradesh | ~200K | 1.09× | |
| 12 | West Bengal | ~400K | 0.97× | |
| 13 | Telangana | ~200K | 0.95× | |
| 14 | Uttar Pradesh | ~700K | 0.93× | |
| 15 | Jammu and Kashmir | ~60K | 0.90× | |
| 16 | Nagaland | ~8K | 0.82× | |
| 17 | Haryana | ~100K | 0.78× | |
| 18 | Arunachal Pradesh | ~6K | 0.69× | |
| 19 | Sikkim | ~4K | 0.60× | |
| 20 | Maharashtra | ~400K | 0.55× | |
| 21 | Mizoram | ~5K | 0.52× | |
| 22 | Karnataka | ~200K | 0.50× | |
| 23 | Tamil Nadu | ~200K | 0.49× | |
| 24 | Goa | ~8K | 0.49× | |
| 25 | Manipur | ~8K | 0.45× | |
| 26 | Himachal Pradesh | ~20K | 0.39× | |
| 27 | Uttarakhand | ~30K | 0.35× | |
| 28 | Punjab (region) | ~60K | 0.29× | |
| 29 | Kerala | ~50K | 0.23× |
The strongest cross-interests of the Rummy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gin rummy | Games | 3.10× | ||
| 02 | Indian Rummy | Games | 3.07× | ||
| 03 | Teen patti | Games | 3.06× | ||
| 04 | Slot machine | Games | 2.12× | ||
| 05 | Poker | Games | 2.07× | ||
| 06 | Mobile gambling | Games | 2.02× | ||
| 07 | Casino | Games | 1.86× | ||
| 08 | UEFA Champions League | Sports | 1.77× | ||
| 09 | Fantasy cricket | Sports | 1.76× | ||
| 10 | England cricket team | Sports | 1.76× | ||
| 11 | Fantasy sport | Sports | 1.74× | ||
| 12 | Gambling | Games | 1.71× | ||
| 13 | Staff Selection Commission | Politics & Society | 1.71× | ||
| 14 | Premier League | Sports | 1.70× | ||
| 15 | Online poker | Games | 1.69× | ||
| 16 | STAR Sports | Movies & TV | 1.66× | ||
| 17 | Rohit Sharma | Sports | 1.55× | ||
| 18 | Cricket World Cup | Sports | 1.54× | ||
| 19 | Card games | Games | 1.53× | ||
| 20 | Rajasthan Royals | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.15× | |
| Career Orientation | POWER | 1.12× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Rummy has an estimated audience of 14,862,534 people in India, concentrated in Rajasthan and Madhya Pradesh.
16.3% of Rummy fans are female, 83.7% are male, with an average age of 32.5 years.
Rummy fans show strongest brand affinity for Teen patti (3.06×), Indian Rummy (3.07×), and Gin rummy (3.1×) over the country average.
Rummy fans in India are most concentrated in Rajasthan (reach ~800K), Madhya Pradesh (reach ~700K), and Uttar Pradesh (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Rummy itself, the audience over-indexes on Indian Rummy (3.07×), Gin rummy (3.1×), Rajasthan Royals (1.51×), and Fantasy sport (1.74×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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