Rummy Audience in Germany
Rummy has an estimated audience of 341,360 people in Germany. 42.8% are female, 57.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gin rummy, Phase 10, Rummikub, Grandparent, Word games.
The average Rummy fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gin rummy, Phase 10, Rummikub, with strongest over-indexing on Gin rummy (35.02× the country average). Demographically, the Rummy audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Card game
Demographics of Rummy fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 38.5 |
| Estimated audience size | 341,360 |
Audience persona
The typical Rummy fan in Germany is more male, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Gin rummy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,113 | 0.77× |
| Bayern | 46,990 | 0.82× |
| Baden-Württemberg | 37,676 | 0.77× |
| Niedersachsen | 30,949 | 0.89× |
| Sachsen | 30,267 | 1.73× |
| Hessen | 21,797 | 0.8× |
| Rheinland-Pfalz | 16,725 | 0.94× |
| Brandenburg | 12,948 | 1.17× |
| Berlin | 12,884 | 0.81× |
| Sachsen-Anhalt | 12,812 | 1.39× |
| Thüringen | 12,231 | 1.35× |
| Schleswig-Holstein | 10,649 | 0.83× |
| Mecklenburg-Vorpommern | 9,047 | 1.33× |
| Hamburg | 5,185 | 0.64× |
| Saarland | 4,416 | 1.01× |
| Bremen | 2,302 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gin rummy | 35.02× | Games |
| Phase 10 | 52.42× | Games |
| Rummikub | 53.46× | Games |
| Grandparent | 7.1× | Kids & Family |
| Word games | 11.23× | Games |
| Uno (card game) | 12.58× | Games |
| Video poker | 19.07× | Games |
| Mahjong | 11.05× | Games |
| Deichmann | 2.86× | Shopping |
| Harry Potter | 1.93× | Movies & TV |
| Casino games | 7.58× | Games |
| Storm of Love | 3.74× | Movies & TV |
| Bonprix | 2.84× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.88× | Movies & TV |
| Gameduell | 6.72× | Games |
| Mahjong solitaire | 20× | Games |
| Gala | 2.02× | News |
| Rossmann | 2.11× | Shopping |
| In aller Freundschaft | 3.74× | Movies & TV |
| Poker tournament | 12.91× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.98 |
| Risk Appetite | THRILL | 1.57 |
| Price Sensitivity | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Extroversion | THRILL | 1.06 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 65.7% |
| United States | 8.7% |
| Japan | 2.2% |
See Rummy audiences in other countries
More Card game audiences in Germany
- Black Jack 21 (4,323,322)
- Solitaire (1,964,472)
- Candy Crush Saga (1,847,811)
- Uno (card game) (745,590)
- Angry Birds (596,294)
Frequently asked questions
How many fans does Rummy have in Germany?
Rummy has an estimated audience of 341,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rummy fans?
42.8% of Rummy fans are female, 57.2% are male, with an average age of 38.5 years.
Which brands do Rummy fans like most?
Rummy fans show strongest brand affinity for Gin rummy (35.02×), Phase 10 (52.42×), and Rummikub (53.46×) over the country average.
Where do Rummy fans live in Germany?
Rummy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,113), Bayern (reach 46,990), and Baden-Württemberg (reach 37,676). These three regions account for the largest share of the active audience.
What other brands do Rummy fans also like?
Beyond Rummy itself, the audience over-indexes on Phase 10 (52.42×), Rummikub (53.46×), Grandparent (7.1×), and Word games (11.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.