Rascasse Audience Intelligence

Mahjong Audience in Germany

A data profile of the people who buy, follow and care about Mahjong in Germany — modelled from more than twelve digital signal sources. Mahjong has an estimated audience of 916,493 people in Germany.

#32among Video game in Germany#49among Video / Board Game in Germany#162in Games

The average Mahjong fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gameduell, ecole polytechnique fédérale de lausanne epfl, Rummy, with strongest over-indexing on Gameduell (37.63× the country average).

Demographically, the Mahjong audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mahjong fan in Germany is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Gameduell.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mahjong profile in Germany.

Audience size
916K
in Germany
Gender
62.9%♀
37.1% male
Age
43.8
average years
Country rank
#7034
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mahjong fans

62.9% are female, 37.1% are male, average age 43.8.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Mahjong audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age43.8
Estimated audience size916,493
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Mahjong audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4929%
50+28%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Mahjong audience comes from Germany.

Worldwide audience distribution share by country for Mahjong
CountryShare
India16.6%
United States15.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mahjong audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mahjong fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.35×
02Sachsen-Anhalt~30K1.14×
03Schleswig-Holstein~40K1.12×
04Saarland~10K1.07×
05Rheinland-Pfalz~50K1.06×
06Niedersachsen~90K1.03×
07Nordrhein-Westfalen~200K1.02×
08Bremen~8K1.01×
09Baden-Württemberg~100K0.99×
10Brandenburg~30K0.99×
11Mecklenburg-Vorpommern~20K0.99×
12Bayern~100K0.98×
13Sachsen~40K0.94×
14Hessen~60K0.82×
15Hamburg~20K0.77×
16Berlin~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Mahjong, Germany
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mahjong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mahjong audience
#·InterestCategoryAffinity×
01Fairway SolitaireGames40.84×
02GameduellGames37.63×
03RummikubGames34.56×
04Mahjong solitaireGames28.82×
05ecole polytechnique fédérale de lausanne epflBusiness & Career26.50×
06RummyGames25.77×
07Spider (solitaire)Games24.04×
08New Super Mario Bros.Games21.21×
09Mayday (Taiwanese band)Music & Radio20.75×
10FreeCellGames18.44×
11Klondike (solitaire)Games17.85×
12GrammarlyBusiness & Career17.13×
13Seven (Korean singer)Music & Radio17.06×
14Mint (coin)Business & Career13.26×
15Gin rummyGames13.14×
16Waseda UniversityBusiness & Career12.18×
17Chiang MaiTravel & Leisure10.38×
18SolitaireGames8.07×
19SudokuGames6.29×
20Puzzle video gamesGames2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mahjong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mahjong audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.11×
Need for SecurityCONSERVATISM1.11×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mahjong audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
SustainabilityBALANCE0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mahjong have in Germany?

Mahjong has an estimated audience of 916,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mahjong fans?

62.9% of Mahjong fans are female, 37.1% are male, with an average age of 43.8 years.

03

Which brands do Mahjong fans like most?

Mahjong fans show strongest brand affinity for Gameduell (37.63×), ecole polytechnique fédérale de lausanne epfl (26.5×), and Rummy (25.77×) over the country average.

04

Where do Mahjong fans live in Germany?

Mahjong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mahjong fans also like?

Beyond Mahjong itself, the audience over-indexes on ecole polytechnique fédérale de lausanne epfl (26.5×), Rummy (25.77×), Spider (solitaire) (24.04×), and Mahjong solitaire (28.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Mahjong audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mahjong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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