Mahjong Audience in Germany
Mahjong has an estimated audience of 905,265 people in Germany. 62.9% are female, 37.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gameduell, ecole polytechnique fédérale de lausanne epfl, Rummy, Spider (solitaire), Mahjong solitaire.
The average Mahjong fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gameduell, ecole polytechnique fédérale de lausanne epfl, Rummy, with strongest over-indexing on Gameduell (37.63× the country average). Demographically, the Mahjong audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Mahjong fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 43.8 |
| Estimated audience size | 905,265 |
Audience persona
The typical Mahjong fan in Germany is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Gameduell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,505 | 1.05× |
| Bayern | 145,588 | 1× |
| Baden-Württemberg | 123,083 | 1× |
| Niedersachsen | 89,685 | 1.02× |
| Hessen | 55,465 | 0.8× |
| Rheinland-Pfalz | 48,834 | 1.08× |
| Sachsen | 42,493 | 0.96× |
| Schleswig-Holstein | 36,216 | 1.11× |
| Berlin | 31,945 | 0.79× |
| Thüringen | 31,374 | 1.36× |
| Brandenburg | 28,758 | 1.02× |
| Sachsen-Anhalt | 25,113 | 1.07× |
| Hamburg | 15,948 | 0.78× |
| Mecklenburg-Vorpommern | 15,706 | 0.91× |
| Saarland | 11,341 | 1.02× |
| Bremen | 7,980 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gameduell | 37.63× | Games |
| ecole polytechnique fédérale de lausanne epfl | 26.5× | Business & Career |
| Rummy | 25.77× | Games |
| Spider (solitaire) | 24.04× | Games |
| Mahjong solitaire | 28.82× | Games |
| Solitaire | 8.07× | Games |
| Rummikub | 34.56× | Games |
| Mayday (Taiwanese band) | 20.75× | Music & Radio |
| Fairway Solitaire | 40.84× | Games |
| FreeCell | 18.44× | Games |
| Seven (Korean singer) | 17.06× | Music & Radio |
| New Super Mario Bros. | 21.21× | Games |
| Gin rummy | 13.14× | Games |
| Waseda University | 12.18× | Business & Career |
| Klondike (solitaire) | 17.85× | Games |
| Grammarly | 17.13× | Business & Career |
| Chiang Mai | 10.38× | Travel & Leisure |
| Mint (coin) | 13.26× | Business & Career |
| Sudoku | 6.29× | Games |
| Puzzle video games | 2.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Career Orientation | POWER | 1.1 |
| Indulgence | JOY | 1.09 |
| Pet Ownership | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 17.0% |
| United States | 15.4% |
| Germany | 6.3% |
See Mahjong audiences in other countries
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Frequently asked questions
How many fans does Mahjong have in Germany?
Mahjong has an estimated audience of 905,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mahjong fans?
62.9% of Mahjong fans are female, 37.1% are male, with an average age of 43.8 years.
Which brands do Mahjong fans like most?
Mahjong fans show strongest brand affinity for Gameduell (37.63×), ecole polytechnique fédérale de lausanne epfl (26.5×), and Rummy (25.77×) over the country average.
Where do Mahjong fans live in Germany?
Mahjong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,505), Bayern (reach 145,588), and Baden-Württemberg (reach 123,083). These three regions account for the largest share of the active audience.
What other brands do Mahjong fans also like?
Beyond Mahjong itself, the audience over-indexes on ecole polytechnique fédérale de lausanne epfl (26.5×), Rummy (25.77×), Spider (solitaire) (24.04×), and Mahjong solitaire (28.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mahjong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.