Rascasse Audience Intelligence

Mahjong Audience in United States

A data profile of the people who buy, follow and care about Mahjong in United States — modelled from more than twelve digital signal sources. Mahjong has an estimated audience of 2,264,049 people in United States.

#78among Video game in United States#111among Video / Board Game in United States#262in Games

The average Mahjong fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Photos, Solitaire, Rummy, with strongest over-indexing on Google Photos (16.2× the country average).

Demographically, the Mahjong audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mahjong fan in United States is balanced, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Google Photos.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mahjong profile in United States.

Audience size
2.3M
in United States
Gender
54.6%♀
45.4% male
Age
39.9
average years
Country rank
#12887
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mahjong fans

54.6% are female, 45.4% are male, average age 39.9.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Mahjong audience in United States
MetricValue
Female54.6%
Male45.4%
Average age39.9
Estimated audience size2,264,049
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Mahjong audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3914%
40-4917%
50+29%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Mahjong audience comes from United States.

Worldwide audience distribution share by country for Mahjong
CountryShare
India16.6%
United States15.4%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mahjong audience in United States is strongest.

Fig. 05

Top regions by affinity

Mahjong fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.44×
02Vermont~5K1.32×
03New Hampshire~10K1.30×
04South Dakota~6K1.26×
05Louisiana~40K1.24×
06Arkansas~20K1.19×
07Massachusetts~50K1.15×
08Alabama~40K1.15×
09Wisconsin~40K1.14×
10Iowa~20K1.13×
11Minnesota~40K1.12×
12Oregon~30K1.12×
13Kentucky~30K1.10×
14Oklahoma~30K1.10×
15Montana~7K1.10×
16North Dakota~5K1.08×
17Nebraska~10K1.07×
18Mississippi~20K1.06×
19South Carolina~30K1.05×
20North Carolina~70K1.04×
21Missouri~40K1.04×
22Tennessee~50K1.03×
23Ohio~70K1.02×
24Connecticut~20K1.02×
25Kansas~20K1.00×
26New Mexico~10K1.00×
27Rhode Island~7K1.00×
28Alaska~5K1.00×
29Pennsylvania~70K0.98×
30West Virginia~10K0.98×
31Georgia~70K0.97×
32Michigan~60K0.97×
33Indiana~40K0.97×
34Virginia~50K0.96×
35Washington~40K0.93×
36Idaho~10K0.93×
37Hawaii~9K0.91×
38Delaware~5K0.87×
39Illinois~60K0.86×
40Florida~100K0.85×
41Colorado~30K0.85×
42Utah~20K0.85×
43Maryland~30K0.84×
44Texas~200K0.82×
45Arizona~40K0.79×
46New Jersey~40K0.77×
47New York~90K0.73×
48California~200K0.71×
49Washington, District of Columbia~4K0.68×
50Nevada~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Mahjong, United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mahjong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mahjong audience
#·InterestCategoryAffinity×
01IPhotoTechnology & Electronics46.38×
02Bubble Shooter GameGames45.67×
03Philippine Normal UniversityBusiness & Career44.59×
04AddictingGamesGames38.04×
05RummyGames27.17×
06MiniclipGames24.61×
07White CollarMovies & TV20.24×
08FreeCellGames16.26×
09Bubble ShooterGames16.22×
10Google PhotosTechnology & Electronics16.20×
11Hyun BinMovies & TV16.08×
12Mahjong solitaireGames15.83×
13Klondike (solitaire)Games13.36×
14SolitaireGames11.74×
15Gin rummyGames10.88×
168 Ball PoolSports10.54×
17Spider (solitaire)Games9.75×
18Tile-matching video gameGames8.48×
19SudokuGames6.80×
20Candy Crush SagaGames4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mahjong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mahjong audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.14×
Urban LifestyleOPEN1.08×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mahjong audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Early Adopter MentalityPOWER0.88×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mahjong have in United States?

Mahjong has an estimated audience of 2,264,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mahjong fans?

54.6% of Mahjong fans are female, 45.4% are male, with an average age of 39.9 years.

03

Which brands do Mahjong fans like most?

Mahjong fans show strongest brand affinity for Google Photos (16.2×), Solitaire (11.74×), and Rummy (27.17×) over the country average.

04

Where do Mahjong fans live in United States?

Mahjong fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mahjong fans also like?

Beyond Mahjong itself, the audience over-indexes on Solitaire (11.74×), Rummy (27.17×), Miniclip (24.61×), and Bubble Shooter Game (45.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Mahjong audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mahjong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →