Mahjong Audience in United States

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Mahjong has an estimated audience of 2,200,156 people in United States. 54.6% are female, 45.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Google Photos, Solitaire, Rummy, Miniclip, Bubble Shooter Game.

The average Mahjong fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Photos, Solitaire, Rummy, with strongest over-indexing on Google Photos (16.2× the country average). Demographically, the Mahjong audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mahjong fans

Demographic split for Mahjong audience in United States
MetricValue
Female54.6%
Male45.4%
Average age39.9
Estimated audience size2,200,156

Audience persona

The typical Mahjong fan in United States is balanced, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for Mahjong in United States
RegionReachAffinity
California181,3780.75×
Texas157,6380.83×
Florida132,0380.89×
New York92,9640.76×
Pennsylvania79,4011.07×
Ohio69,7191.03×
North Carolina65,7200.99×
Illinois63,1650.86×
Georgia63,1610.93×
Michigan60,7131.06×
Virginia52,8200.99×
Massachusetts51,6221.19×
Washington45,5161.03×
Tennessee43,1900.98×
New Jersey42,8220.77×
Indiana41,7801.04×
Wisconsin40,3011.22×
Minnesota38,3771.22×
Arizona36,8950.82×
Missouri35,3791×
Maryland33,8810.9×
South Carolina33,8651.02×
Louisiana32,5941.15×
Alabama31,3861.02×
Colorado31,3730.9×
Oregon29,7181.18×
Kentucky29,3631.06×
Oklahoma27,8221.14×
Connecticut21,0180.95×
Iowa19,2931.06×
Arkansas18,9661.05×
Mississippi18,7511.03×
Kansas16,6000.96×
Utah16,3860.83×
Nevada14,5640.68×
New Hampshire11,8471.37×
Maine11,8011.5×
Nebraska11,2731.02×
New Mexico10,7960.98×
Idaho10,0650.91×
West Virginia8,9860.88×
Hawaii8,8730.94×
Rhode Island7,1041.01×
Montana6,7581.11×
South Dakota5,9741.17×
Delaware5,3700.88×
Vermont4,9001.27×
Alaska4,7731.01×
North Dakota4,7261.05×
Washington, District of Columbia4,4740.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mahjong audience
BrandAffinityCategory
Google Photos16.2×Technology & Electronics
Solitaire11.74×Games
Rummy27.17×Games
Miniclip24.61×Games
Bubble Shooter Game45.67×Games
AddictingGames38.04×Games
White Collar20.24×Movies & TV
Bubble Shooter16.22×Games
FreeCell16.26×Games
Tile-matching video game8.48×Games
Klondike (solitaire)13.36×Games
Mahjong solitaire15.83×Games
IPhoto46.38×Technology & Electronics
Candy Crush Saga4.79×Games
Gin rummy10.88×Games
Sudoku6.8×Games
Hyun Bin16.08×Movies & TV
8 Ball Pool10.54×Sports
Spider (solitaire)9.75×Games
Philippine Normal University44.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mahjong audience
TraitClusterScore
Price SensitivityPREMIUM1.17
Social Media UsageJOY1.08
Pet OwnershipJOY1.06
CreativityOPEN1
TraditionCONSERVATISM0.95
Family OrientationCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Mahjong
CountryShare
India17.0%
United States15.4%
Germany6.3%

See Mahjong audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mahjong have in United States?

Mahjong has an estimated audience of 2,200,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Mahjong fans?

54.6% of Mahjong fans are female, 45.4% are male, with an average age of 39.9 years.

Which brands do Mahjong fans like most?

Mahjong fans show strongest brand affinity for Google Photos (16.2×), Solitaire (11.74×), and Rummy (27.17×) over the country average.

Where do Mahjong fans live in United States?

Mahjong fans in United States are most concentrated in California (reach 181,378), Texas (reach 157,638), and Florida (reach 132,038). These three regions account for the largest share of the active audience.

What other brands do Mahjong fans also like?

Beyond Mahjong itself, the audience over-indexes on Solitaire (11.74×), Rummy (27.17×), Miniclip (24.61×), and Bubble Shooter Game (45.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mahjong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.