Tile-matching video game Audience in United States
Tile-matching video game has an estimated audience of 3,813,252 people in United States. 58.1% are female, 41.9% are male, average age 37.4. Top brand affinities: Mahjong, Bubble Shooter, Angry Birds, PSV Eindhoven, Casual game.
Top brand affinities include Mahjong, Bubble Shooter, Angry Birds, with strongest over-indexing on Mahjong (41.42× the country average). Demographically, the Tile-matching video game audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Demographics of Tile-matching video game fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.4 |
| Estimated audience size | 3,813,252 |
Audience persona
The typical Tile-matching video game fan in United States is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Mahjong.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mahjong | 41.42× | Games |
| Bubble Shooter | 46.62× | Games |
| Angry Birds | 20.97× | Games |
| PSV Eindhoven | 45.28× | Sports |
| Casual game | 12.5× | Games |
| Google Maps | 4.5× | Internet & Social Media |
| Capital One | 4.26× | Business & Career |
| Indeed.com | 3.9× | Business & Career |
| Candy Crush Saga | 8.8× | Games |
| Circle K | 5.58× | Shopping |
| Mobile game | 3.58× | Games |
| Daniel Craig | 11.96× | Movies & TV |
| DeviantArt | 5.43× | Internet & Social Media |
| Staples (Canada) | 3.79× | Business & Career |
| Hatsune Miku | 16.5× | Literature |
| Beetlejuice | 3.41× | Movies & TV |
| Patrick Dempsey | 10.73× | Movies & TV |
| Puzzle video games | 4.16× | Games |
| Raspberry Pi | 16.51× | Technology & Electronics |
| FreeCell | 15.96× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.13 |
| Extroversion | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.01 |
| Need for Security | CONSERVATISM | 0.94 |
| Quality Awareness | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 9.4% |
| Germany | 5.1% |
See Tile-matching video game audiences in other countries
- Tile-matching video game — Germany
- Tile-matching video game — United Kingdom
- Tile-matching video game — France
- Tile-matching video game — Italy
- Tile-matching video game — Spain
- Tile-matching video game — Brazil
- Tile-matching video game — Japan
- Tile-matching video game — South Korea
- Tile-matching video game — India
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tile-matching video game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.