Rascasse Audience Intelligence

Casual game Audience in United States

A data profile of the people who buy, follow and care about Casual game in United States — modelled from more than twelve digital signal sources. Casual game has an estimated audience of 9,297,584 people in United States.

#32among Gaming genre in United States#2433among Topic in United States#77in Games

The average Casual game fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crazy Games, Tile-matching video game, Puzzle video games, with strongest over-indexing on Crazy Games (9.86× the country average).

Demographically, the Casual game audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casual game fan in United States is more female, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Crazy Games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casual game profile in United States.

Audience size
9.3M
in United States
Gender
56.7%♀
43.3% male
Age
36.9
average years
Country rank
#3855
Topic in United States
Fig. 01

Search interest · 12-month trend

+196%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casual game fans

56.7% are female, 43.3% are male, average age 36.9.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Casual game audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.9
Estimated audience size9,297,584
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Casual game audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3916%
40-4917%
50+20%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Casual game audience comes from United States.

Worldwide audience distribution share by country for Casual game
CountryShare
United States16.8%
India9.2%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casual game audience in United States is strongest.

Fig. 05

Top regions by affinity

Casual game fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.37×
02Connecticut~100K1.28×
03Washington~200K1.22×
04Alaska~20K1.20×
05Vermont~20K1.13×
06North Dakota~20K1.11×
07Maine~40K1.10×
08South Dakota~20K1.08×
09West Virginia~50K1.06×
10Rhode Island~30K1.05×
11Montana~30K1.04×
12Arkansas~80K1.03×
13Delaware~30K1.03×
14New Hampshire~40K1.01×
15Oklahoma~100K1.00×
16New Mexico~50K1.00×
17Iowa~80K0.99×
18Idaho~50K0.99×
19Missouri~100K0.97×
20Louisiana~100K0.97×
21Kansas~70K0.97×
22Hawaii~40K0.97×
23Mississippi~70K0.96×
24Tennessee~200K0.95×
25Wisconsin~100K0.95×
26Alabama~100K0.95×
27Nevada~90K0.95×
28Nebraska~40K0.95×
29Kentucky~100K0.94×
30Washington, District of Columbia~30K0.93×
31Virginia~200K0.92×
32Ohio~300K0.91×
33Indiana~200K0.91×
34Maryland~100K0.91×
35Michigan~200K0.90×
36Utah~70K0.90×
37Minnesota~100K0.89×
38Colorado~100K0.88×
39North Carolina~200K0.87×
40Arizona~200K0.87×
41California~900K0.86×
42New York~400K0.86×
43Georgia~200K0.86×
44Massachusetts~200K0.86×
45Pennsylvania~300K0.85×
46South Carolina~100K0.85×
47Illinois~300K0.82×
48Texas~600K0.80×
49New Jersey~200K0.80×
50Florida~500K0.78×
Fig. 06

Affinity by region

Affinity by region — Casual game, United States
0.78×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casual game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casual game audience
#·InterestCategoryAffinity×
01Scream 4Movies & TV14.72×
02Tile-matching video gameGames13.17×
03TetrisGames12.80×
04GarenaTechnology & Electronics11.67×
05Uno (card game)Games10.08×
06Crazy GamesGames9.86×
07Turn-based strategyGames8.45×
08HomescapesGames8.00×
09James MarsdenMovies & TV4.88×
10Puzzle video gamesGames4.32×
11Real-time strategyGames2.80×
12Online gamesGames2.31×
13CrazyGamesGames2.31×
14Game consolesTechnology & Electronics2.28×
15GeminiTechnology & Electronics2.05×
16Short Message ServiceTechnology & Electronics2.02×
17First-person shooter gamesGames1.65×
18SupermanMovies & TV1.58×
19T-MobileTechnology & Electronics1.54×
20MemeInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casual game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casual game audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
ExtroversionTHRILL1.24×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casual game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.80×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casual game have in United States?

Casual game has an estimated audience of 9,297,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casual game fans?

56.7% of Casual game fans are female, 43.3% are male, with an average age of 36.9 years.

03

Which brands do Casual game fans like most?

Casual game fans show strongest brand affinity for Crazy Games (9.86×), Tile-matching video game (13.17×), and Puzzle video games (4.32×) over the country average.

04

Where do Casual game fans live in United States?

Casual game fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Casual game fans also like?

Beyond Casual game itself, the audience over-indexes on Tile-matching video game (13.17×), Puzzle video games (4.32×), Tetris (12.8×), and Superman (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Casual game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casual game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →