Casual game Audience in United States

Casual game logo

Casual game has an estimated audience of 9,297,584 people in United States. 56.7% are female, 43.3% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Crazy Games, Tile-matching video game, Puzzle video games, Superman, Tetris.

The average Casual game fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Crazy Games, Tile-matching video game, Puzzle video games, with strongest over-indexing on Crazy Games (9.86× the country average). Demographically, the Casual game audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Casual game fans

Demographic split for Casual game audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.9
Estimated audience size9,297,584

Audience persona

The typical Casual game fan in United States is more female, around 36.9 years old, with strong Social Media Usage tendencies and a notable affinity for Crazy Games.

Top regions in United States

Top regions ranked by reach for Casual game in United States
RegionReachAffinity
California1,039,3091.02×
Texas624,0960.78×
New York503,5120.97×
Florida461,1050.73×
Washington262,1811.41×
Illinois239,9540.77×
North Carolina238,9030.85×
Virginia229,9811.02×
Georgia219,8360.77×
Ohio217,8670.76×
Pennsylvania215,0070.69×
Tennessee195,1981.05×
Oregon177,2971.66×
Michigan174,0780.72×
Maryland153,4180.96×
Massachusetts150,6060.82×
New Jersey145,2650.61×
Arizona142,1470.75×
Indiana136,2020.8×
Missouri131,9080.88×
Wisconsin116,3800.83×
Minnesota111,5900.84×
Colorado107,5120.73×
Alabama107,4850.83×
Louisiana101,0370.84×
Kentucky100,6330.86×
Connecticut89,0720.96×
Oklahoma88,1500.85×
South Carolina85,7810.61×
Kansas74,2721.01×
Nevada72,3720.8×
Mississippi68,9940.9×
Utah63,1300.76×
Iowa58,7580.77×
Arkansas57,6870.75×
Idaho43,3150.93×
Nebraska40,5490.87×
West Virginia40,2050.93×
Alaska40,1222.02×
Hawaii38,4220.96×
Wyoming36,1372.62×
Montana34,9761.36×
South Dakota34,5221.61×
North Dakota33,6131.76×
New Hampshire33,1280.9×
New Mexico32,2700.69×
Rhode Island31,9891.08×
Maine31,9690.96×
Vermont31,4631.93×
Delaware31,0341.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casual game audience
BrandAffinityCategory
Crazy Games9.86×Games
Tile-matching video game13.17×Games
Puzzle video games4.32×Games
Superman1.58×Movies & TV
Tetris12.8×Games
Uno (card game)10.08×Games
Scream 414.72×Movies & TV
Turn-based strategy8.45×Games
Online games2.31×Games
Game consoles2.28×Technology & Electronics
Meme1.52×Internet & Social Media
Final Destination1.87×Movies & TV
T-Mobile1.54×Technology & Electronics
Garena11.67×Technology & Electronics
CrazyGames2.31×Games
Homescapes8×Games
First-person shooter games1.65×Games
Short Message Service2.02×Technology & Electronics
James Marsden4.88×Movies & TV
Real-time strategy2.8×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casual game audience
TraitClusterScore
Social Media UsageJOY1.22
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.11
LGBTQ+ IdentityOPEN1.03
Need for SecurityCONSERVATISM0.99
TraditionCONSERVATISM0.92

Worldwide distribution

Worldwide audience distribution share by country for Casual game
CountryShare
United States16.8%
India9.2%
Brazil5.8%

See Casual game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Casual game have in United States?

Casual game has an estimated audience of 9,297,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Casual game fans?

56.7% of Casual game fans are female, 43.3% are male, with an average age of 36.9 years.

Which brands do Casual game fans like most?

Casual game fans show strongest brand affinity for Crazy Games (9.86×), Tile-matching video game (13.17×), and Puzzle video games (4.32×) over the country average.

Where do Casual game fans live in United States?

Casual game fans in United States are most concentrated in California (reach 1,039,309), Texas (reach 624,096), and New York (reach 503,512). These three regions account for the largest share of the active audience.

What other brands do Casual game fans also like?

Beyond Casual game itself, the audience over-indexes on Tile-matching video game (13.17×), Puzzle video games (4.32×), Superman (1.58×), and Tetris (12.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casual game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.