Rascasse Audience Intelligence

Scream 4 Audience in United States

A data profile of the people who buy, follow and care about Scream 4 in United States — modelled from more than twelve digital signal sources. Scream 4 has an estimated audience of 1,356,179 people in United States.

#20among Horror in United States#1313among Movie / TV Show / Series in United States#3236in Movies & TV

The average Scream 4 fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Shrek, Finding Nemo, with strongest over-indexing on Monsters (57.05× the country average).

Demographically, the Scream 4 audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scream 4 fan in United States is more female, around 30.9 years old, with strong Patriotism tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scream 4 profile in United States.

Audience size
1.4M
in United States
Gender
62.0%♀
38.0% male
Age
30.9
average years
Country rank
#19103
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scream 4 viewers

62.0% are female, 38.0% are male, average age 30.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Scream 4 audience in United States
MetricValue
Female62.0%
Male38.0%
Average age30.9
Estimated audience size1,356,179
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Scream 4 audience in United States
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4916%
50+6%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Scream 4 audience comes from United States.

Worldwide audience distribution share by country for Scream 4
CountryShare
United States44.9%
United Kingdom8.7%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scream 4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Scream 4 fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.35×
02West Virginia~8K1.31×
03Oklahoma~20K1.28×
04New Mexico~8K1.25×
05Indiana~30K1.22×
06Arkansas~10K1.20×
07Texas~100K1.19×
08Ohio~50K1.17×
09Tennessee~30K1.14×
10Missouri~20K1.13×
11Mississippi~10K1.13×
12Louisiana~20K1.12×
13Illinois~50K1.10×
14Michigan~40K1.10×
15Alabama~20K1.09×
16Nevada~10K1.08×
17Arizona~30K1.07×
18Iowa~10K1.07×
19California~200K1.06×
20Kansas~10K1.06×
21Idaho~7K1.05×
22Pennsylvania~50K1.04×
23Utah~10K1.03×
24Nebraska~7K1.03×
25North Carolina~40K1.02×
26South Dakota~3K1.02×
27Delaware~4K1.01×
28Georgia~40K0.98×
29North Dakota~3K0.98×
30Wyoming~2K0.98×
31Wisconsin~20K0.96×
32South Carolina~20K0.96×
33Oregon~10K0.96×
34Rhode Island~4K0.94×
35Colorado~20K0.93×
36Montana~3K0.91×
37Maryland~20K0.90×
38Connecticut~10K0.90×
39New Jersey~30K0.89×
40Washington~20K0.89×
41New York~60K0.88×
42Virginia~30K0.88×
43Maine~4K0.86×
44Florida~70K0.85×
45Minnesota~20K0.85×
46New Hampshire~4K0.84×
47Alaska~2K0.80×
48Massachusetts~20K0.79×
49Washington, District of Columbia~2K0.62×
50Hawaii~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Scream 4, United States
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scream 4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scream 4 audience
#·InterestCategoryAffinity×
01MonstersMovies & TV57.05×
02Kung Fu PandaMovies & TV56.10×
03Finding NemoMovies & TV43.96×
04ShrekMovies & TV33.93×
05The SimsGames21.83×
06MegamindMovies & TV20.00×
07Meet the RobinsonsMovies & TV20.00×
08MinecraftGames15.69×
09Pirates of the Caribbean (film series)Movies & TV15.59×
10Casual gameGames14.72×
11ZootopiaMovies & TV12.23×
12Pretty Little Liars (TV series)Movies & TV12.11×
13DumboMovies & TV11.53×
14Emma WatsonMovies & TV9.67×
15Simulation gamesGames9.14×
16NickelodeonMovies & TV8.92×
17Anne HathawayMovies & TV7.58×
18SnapchatInternet & Social Media6.73×
19Stranger ThingsMovies & TV5.85×
20PinterestInternet & Social Media4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scream 4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scream 4 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Social Media UsageJOY1.63×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scream 4 audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.75×
Quality AwarenessPREMIUM0.75×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scream 4 have in United States?

Scream 4 has an estimated audience of 1,356,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scream 4 viewers?

62.0% of Scream 4 fans are female, 38.0% are male, with an average age of 30.9 years.

03

Which brands do Scream 4 fans like most?

Scream 4 fans show strongest brand affinity for Monsters (57.05×), Shrek (33.93×), and Finding Nemo (43.96×) over the country average.

04

Where do Scream 4 fans live in United States?

Scream 4 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Scream 4 fans also like?

Beyond Scream 4 itself, the audience over-indexes on Shrek (33.93×), Finding Nemo (43.96×), Kung Fu Panda (56.1×), and Minecraft (15.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Scream 4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scream 4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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