Rascasse Audience Intelligence

The Sims Audience in United States

A data profile of the people who buy, follow and care about The Sims in United States — modelled from more than twelve digital signal sources. The Sims has an estimated audience of 4,811,746 people in United States.

#1among Simulation in United States#45among Video / Board Game in United States#133in Games

The average The Sims fan in United States is 29.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Sims (video game), Life simulation game, Pitch Perfect 2, with strongest over-indexing on The Sims (video game) (43.02× the country average).

Demographically, the The Sims audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sims fan in United States is balanced, around 29.6 years old, with strong Extroversion tendencies and a notable affinity for The Sims (video game).

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims profile in United States.

Audience size
4.8M
in United States
Gender
55.0%♀
45.0% male
Age
29.6
average years
Country rank
#6929
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims fans

55.0% are female, 45.0% are male, average age 29.6.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for The Sims audience in United States
MetricValue
Female55.0%
Male45.0%
Average age29.6
Estimated audience size4,811,746
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the The Sims audience in United States
Age bracketShare%
16-1950%
20-2920%
30-3912%
40-499%
50+8%
Fig. 04

Worldwide distribution

28.4%

of the worldwide The Sims audience comes from United States.

Worldwide audience distribution share by country for The Sims
CountryShare
United States28.4%
United Kingdom8.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sims fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.24×
02Massachusetts~100K1.23×
03Maine~20K1.17×
04Kentucky~70K1.14×
05Indiana~100K1.13×
06Missouri~90K1.11×
07Oklahoma~60K1.11×
08West Virginia~20K1.11×
09Arkansas~40K1.10×
10Ohio~200K1.08×
11Michigan~100K1.08×
12Connecticut~50K1.06×
13New York~300K1.05×
14Rhode Island~20K1.05×
15Tennessee~100K1.04×
16Wisconsin~80K1.04×
17Pennsylvania~200K1.03×
18Louisiana~60K1.03×
19Oregon~60K1.03×
20Mississippi~40K1.03×
21Virginia~100K1.02×
22Washington~100K1.02×
23Maryland~80K1.02×
24Alabama~70K1.02×
25Kansas~40K1.02×
26Illinois~200K1.01×
27Iowa~40K1.01×
28Vermont~8K0.99×
29Minnesota~70K0.98×
30Delaware~10K0.98×
31North Carolina~100K0.97×
32South Carolina~70K0.97×
33Texas~400K0.96×
34Idaho~20K0.96×
35Florida~300K0.95×
36Georgia~100K0.95×
37Utah~40K0.95×
38Colorado~70K0.94×
39Nevada~40K0.94×
40North Dakota~9K0.94×
41California~500K0.93×
42Nebraska~20K0.93×
43Washington, District of Columbia~10K0.93×
44Alaska~10K0.93×
45New Jersey~100K0.92×
46New Mexico~20K0.92×
47Montana~10K0.92×
48South Dakota~10K0.90×
49Arizona~90K0.87×
50Hawaii~20K0.81×
Fig. 06

Affinity by region

Affinity by region — The Sims, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims audience
#·InterestCategoryAffinity×
01Shadow of the ColossusGames44.93×
02Final Fantasy VIGames44.93×
03Fallout 2Games43.04×
04The Sims (video game)Games43.02×
05Guild WarsGames42.07×
06Dark Souls IIGames40.87×
07DishonoredGames40.43×
08Chrono TriggerGames37.35×
09Mario Kart WiiGames36.76×
10Left 4 DeadGames36.61×
11Life simulation gameGames33.47×
12Pitch Perfect 2Movies & TV27.10×
13Battlefield 4Games25.83×
14Uncharted 4: A Thief's EndGames22.92×
15Scream 4Movies & TV21.83×
16Harry PotterMovies & TV2.49×
17Video gamesGames1.90×
18Online shoppingShopping1.75×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Pet OwnershipJOY1.34×
Social Media UsageJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.75×
Quality AwarenessPREMIUM0.76×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims have in United States?

The Sims has an estimated audience of 4,811,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sims fans?

55.0% of The Sims fans are female, 45.0% are male, with an average age of 29.6 years.

03

Which brands do The Sims fans like most?

The Sims fans show strongest brand affinity for The Sims (video game) (43.02×), Life simulation game (33.47×), and Pitch Perfect 2 (27.1×) over the country average.

04

Where do The Sims fans live in United States?

The Sims fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims fans also like?

Beyond The Sims itself, the audience over-indexes on Life simulation game (33.47×), Pitch Perfect 2 (27.1×), Chrono Trigger (37.35×), and Dishonored (40.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Simulation audiences in United States

See The Sims audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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