The Sims Audience in United States

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The Sims has an estimated audience of 4,811,925 people in United States. 55.0% are female, 45.0% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: The Sims (video game), Life simulation game, Pitch Perfect 2, Chrono Trigger, Dishonored.

The average The Sims fan in United States is 29.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Sims (video game), Life simulation game, Pitch Perfect 2, with strongest over-indexing on The Sims (video game) (43.02× the country average). Demographically, the The Sims audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Demographics of The Sims fans

Demographic split for The Sims audience in United States
MetricValue
Female55.0%
Male45.0%
Average age29.6
Estimated audience size4,811,925

Audience persona

The typical The Sims fan in United States is balanced, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Sims (video game).

Top regions in United States

Top regions ranked by reach for The Sims in United States
RegionReachAffinity
California485,7700.92×
Texas389,2570.94×
Florida322,2740.99×
New York284,1801.06×
Pennsylvania179,0861.11×
Illinois174,1171.09×
Ohio170,2281.15×
Michigan161,0641.28×
Georgia155,7901.05×
North Carolina152,4441.05×
Virginia126,5291.08×
New Jersey113,7940.93×
Massachusetts104,7411.1×
Indiana104,6601.19×
Tennessee104,4261.08×
Washington101,4591.05×
Missouri90,7751.17×
Maryland89,0301.08×
Arizona85,9890.88×
South Carolina74,7841.03×
Wisconsin73,8771.02×
Kentucky73,3281.22×
Alabama71,2481.06×
Colorado70,9150.94×
Louisiana68,3371.1×
Minnesota66,8200.97×
Oklahoma62,8141.18×
Oregon60,3071.09×
Connecticut48,8791.01×
Arkansas45,6171.15×
Nevada45,5280.98×
Iowa41,1791.04×
Mississippi41,0351.04×
Kansas38,7401.02×
Utah38,4870.89×
West Virginia23,8391.06×
Nebraska20,6080.85×
Idaho19,9450.83×
New Hampshire19,7901.04×
New Mexico19,4210.8×
Maine19,2411.12×
Rhode Island15,0450.98×
Washington, District of Columbia14,1080.98×
Delaware13,7291.03×
Hawaii13,0450.63×
Montana10,5250.79×
North Dakota8,6910.88×
Vermont8,1350.96×
South Dakota7,9260.71×
Alaska7,3340.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sims audience
BrandAffinityCategory
The Sims (video game)43.02×Games
Life simulation game33.47×Games
Pitch Perfect 227.1×Movies & TV
Chrono Trigger37.35×Games
Dishonored40.43×Games
Guild Wars42.07×Games
Shadow of the Colossus44.93×Games
Battlefield 425.83×Games
Scream 421.83×Movies & TV
Left 4 Dead36.61×Games
Euphoria2×Movies & TV
Food and drink1.63×Food & Beverages
Harry Potter2.49×Movies & TV
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Fallout 243.04×Games
Uncharted 4: A Thief's End22.92×Games
Superman1.78×Movies & TV
Mario Kart Wii36.76×Games
Final Fantasy VI44.93×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sims audience
TraitClusterScore
Early Adopter MentalityPOWER1.15
Convenience OrientationPREMIUM1.08
Urban LifestyleOPEN1.03
Quality AwarenessPREMIUM1.03
Social Media UsageJOY1.02
ExtroversionTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for The Sims
CountryShare
United States28.7%
United Kingdom8.3%
Germany7.0%

See The Sims audiences in other countries

More Simulation audiences in United States

Frequently asked questions

How many fans does The Sims have in United States?

The Sims has an estimated audience of 4,811,925 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sims fans?

55.0% of The Sims fans are female, 45.0% are male, with an average age of 29.6 years.

Which brands do The Sims fans like most?

The Sims fans show strongest brand affinity for The Sims (video game) (43.02×), Life simulation game (33.47×), and Pitch Perfect 2 (27.1×) over the country average.

Where do The Sims fans live in United States?

The Sims fans in United States are most concentrated in California (reach 485,770), Texas (reach 389,257), and Florida (reach 322,274). These three regions account for the largest share of the active audience.

What other brands do The Sims fans also like?

Beyond The Sims itself, the audience over-indexes on Life simulation game (33.47×), Pitch Perfect 2 (27.1×), Chrono Trigger (37.35×), and Dishonored (40.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.