Rascasse Audience Intelligence

The Sims 4: Get to Work Audience in United States

A data profile of the people who buy, follow and care about The Sims 4: Get to Work in United States — modelled from more than twelve digital signal sources. The Sims 4: Get to Work has an estimated audience of 439,490 people in United States.

#5among Simulation in United States#550among Video / Board Game in United States#882in Games

The average The Sims 4: Get to Work fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Keke Palmer, The Sims Resource, Defensive driving, with strongest over-indexing on Keke Palmer (34.43× the country average).

Demographically, the The Sims 4: Get to Work audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sims 4: Get to Work fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Keke Palmer.

Category: Games · Type: Video / Board Game · Subtype: Simulation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sims 4: Get to Work profile in United States.

Audience size
439K
in United States
Gender
41.9%♀
58.1% male
Age
34.9
average years
Country rank
#39454
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sims 4: Get to Work fans

41.9% are female, 58.1% are male, average age 34.9.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for The Sims 4: Get to Work audience in United States
MetricValue
Female41.9%
Male58.1%
Average age34.9
Estimated audience size439,490
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Sims 4: Get to Work audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

60.2%

of the worldwide The Sims 4: Get to Work audience comes from United States.

Worldwide audience distribution share by country for The Sims 4: Get to Work
CountryShare
United States60.2%
United Kingdom11.9%
Canada7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sims 4: Get to Work audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sims 4: Get to Work fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~8K1.10×
02Vermont<1K1.09×
03Alaska~1K1.08×
04Georgia~10K1.05×
05Louisiana~6K1.05×
06South Dakota~1K1.05×
07North Dakota<1K1.05×
08North Carolina~10K1.04×
09Mississippi~4K1.04×
10Tennessee~9K1.03×
11Kentucky~6K1.03×
12Montana~1K1.03×
13Oklahoma~5K1.02×
14West Virginia~2K1.02×
15Rhode Island~1K1.02×
16Delaware~1K1.02×
17Ohio~10K1.01×
18Arkansas~4K1.01×
19Michigan~10K1.00×
20Indiana~8K1.00×
21Wisconsin~7K1.00×
22Maine~2K1.00×
23Maryland~8K0.99×
24South Carolina~7K0.99×
25Alabama~6K0.99×
26Connecticut~4K0.99×
27Iowa~4K0.99×
28Kansas~3K0.98×
29Idaho~2K0.98×
30Hawaii~2K0.98×
31New Hampshire~2K0.98×
32Washington, District of Columbia~1K0.97×
33Pennsylvania~10K0.96×
34Minnesota~6K0.96×
35Oregon~5K0.96×
36New Mexico~2K0.96×
37Nebraska~2K0.96×
38Virginia~10K0.95×
39Nevada~4K0.95×
40Washington~8K0.93×
41Utah~4K0.93×
42Massachusetts~8K0.90×
43Illinois~10K0.89×
44Arizona~8K0.89×
45Colorado~6K0.88×
46New Jersey~10K0.85×
47Florida~20K0.83×
48New York~20K0.83×
49Texas~30K0.81×
50California~30K0.71×
Fig. 06

Affinity by region

Affinity by region — The Sims 4: Get to Work, United States
0.71×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sims 4: Get to Work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sims 4: Get to Work audience
#·InterestCategoryAffinity×
01The Sims ResourceGames66.98×
02Defensive drivingCars & Mobility39.22×
03Keke PalmerMovies & TV34.43×
04Candy Crush Soda SagaGames15.09×
05Eva GreenMovies & TV14.98×
06Super MarioGames14.57×
07Language schoolKids & Family14.57×
08UNESCOPolitics & Society14.57×
09Diablo (series)Games8.13×
10Graphic novelLiterature6.02×
11One PieceMovies & TV5.78×
12Digital artArts & Culture4.07×
13Diaper bagKids & Family3.70×
14FedExBusiness & Career3.55×
15Spirit HalloweenKids & Family3.52×
16Anime and manga fandomLiterature3.49×
17Vehicle insuranceCars & Mobility2.94×
18Pizza HutFood & Beverages2.31×
19Mortgage loansBusiness & Career2.29×
20PinterestInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sims 4: Get to Work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sims 4: Get to Work audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM1.82×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sims 4: Get to Work audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sims 4: Get to Work have in United States?

The Sims 4: Get to Work has an estimated audience of 439,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sims 4: Get to Work fans?

41.9% of The Sims 4: Get to Work fans are female, 58.1% are male, with an average age of 34.9 years.

03

Which brands do The Sims 4: Get to Work fans like most?

The Sims 4: Get to Work fans show strongest brand affinity for Keke Palmer (34.43×), The Sims Resource (66.98×), and Defensive driving (39.22×) over the country average.

04

Where do The Sims 4: Get to Work fans live in United States?

The Sims 4: Get to Work fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Sims 4: Get to Work fans also like?

Beyond The Sims 4: Get to Work itself, the audience over-indexes on The Sims Resource (66.98×), Defensive driving (39.22×), Super Mario (14.57×), and Language school (14.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims 4: Get to Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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