The Sims 4: Get to Work Audience in United States

The Sims 4: Get to Work logo

The Sims 4: Get to Work has an estimated audience of 439,587 people in United States. 41.9% are female, 58.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: No Escape (1994 film), Gift registry, Monogram, Kenpō, Elizabethtown College.

The average The Sims 4: Get to Work fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include No Escape (1994 film), Gift registry, Monogram, with strongest over-indexing on No Escape (1994 film) (23.3× the country average). Demographically, the The Sims 4: Get to Work audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Demographics of The Sims 4: Get to Work fans

Demographic split for The Sims 4: Get to Work audience in United States
MetricValue
Female41.9%
Male58.1%
Average age34.9
Estimated audience size439,587

Audience persona

The typical The Sims 4: Get to Work fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for No Escape (1994 film).

Top regions in United States

Top regions ranked by reach for The Sims 4: Get to Work in United States
RegionReachAffinity
California34,0300.7×
Texas32,4500.86×
Florida25,5010.86×
New York19,9700.81×
Georgia16,4371.21×
Pennsylvania14,7120.99×
Ohio14,5791.08×
North Carolina14,0861.06×
Michigan13,5091.18×
Illinois12,9010.88×
Virginia10,8671.01×
Tennessee9,2121.04×
Maryland8,8161.17×
Washington8,6210.98×
New Jersey8,4630.76×
Indiana8,3171.04×
Missouri7,5751.07×
Arizona7,1700.8×
Alabama7,0911.15×
Massachusetts6,9050.8×
South Carolina6,5040.98×
Kentucky6,4381.17×
Louisiana6,3481.12×
Wisconsin6,2650.95×
Minnesota5,5970.89×
Colorado5,5490.8×
Oklahoma5,3011.09×
Mississippi5,1921.43×
Arkansas4,8441.34×
Oregon4,7400.94×
Connecticut4,1440.94×
Nevada3,9440.93×
Kansas3,7611.09×
Iowa3,5710.99×
Utah3,0290.77×
West Virginia2,6791.31×
Maine1,6191.03×
New Hampshire1,5890.92×
Idaho1,5830.72×
Nebraska1,5560.71×
Rhode Island1,4491.04×
New Mexico1,3760.62×
Hawaii1,3230.7×
Alaska1,2831.36×
Montana1,1190.92×
South Dakota1,1041.09×
North Dakota1,0751.19×
Delaware1,0690.88×
Wyoming1,0401.6×
Vermont1,0061.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sims 4: Get to Work audience
BrandAffinityCategory
No Escape (1994 film)23.3×Movies & TV
Gift registry23.56×Kids & Family
Monogram6.54×Home & Garden
Kenpō40.19×Sports
Elizabethtown College23.43×Business & Career
Nebraska Cornhuskers football3.66×Sports
Jesse Plemons3.31×Movies & TV
Vocal harmony4.3×Music & Radio
JDSU2.86×Business & Career
Emilio Estefan13.74×Music & Radio
Grinch3.64×Movies & TV
Elsword14.57×Games
University of Rochester14.57×Business & Career
Wikia2.72×Internet & Social Media
Nationality1.68×Politics & Society
Bridget Jones: The Edge of Reason16.13×Movies & TV
UK garage3.51×Music & Radio
Yeo Jin-goo16.91×Movies & TV
Jaws3.37×Movies & TV
Lucca12.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sims 4: Get to Work audience
TraitClusterScore
PatriotismCONSERVATISM1.54
Early Adopter MentalityPOWER1.38
TraditionCONSERVATISM1.29
Quality AwarenessPREMIUM1.18
TravellingTHRILL1.15
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for The Sims 4: Get to Work
CountryShare
United States65.9%
United Kingdom13.0%
Australia4.9%

See The Sims 4: Get to Work audiences in other countries

More Simulation audiences in United States

Frequently asked questions

How many fans does The Sims 4: Get to Work have in United States?

The Sims 4: Get to Work has an estimated audience of 439,587 people in United States, concentrated in California and Texas.

What is the gender split and age of The Sims 4: Get to Work fans?

41.9% of The Sims 4: Get to Work fans are female, 58.1% are male, with an average age of 34.9 years.

Which brands do The Sims 4: Get to Work fans like most?

The Sims 4: Get to Work fans show strongest brand affinity for No Escape (1994 film) (23.3×), Gift registry (23.56×), and Monogram (6.54×) over the country average.

Where do The Sims 4: Get to Work fans live in United States?

The Sims 4: Get to Work fans in United States are most concentrated in California (reach 34,030), Texas (reach 32,450), and Florida (reach 25,501). These three regions account for the largest share of the active audience.

What other brands do The Sims 4: Get to Work fans also like?

Beyond The Sims 4: Get to Work itself, the audience over-indexes on Gift registry (23.56×), Monogram (6.54×), Kenpō (40.19×), and Elizabethtown College (23.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sims 4: Get to Work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.