Rascasse Audience Intelligence

UNESCO Audience in United States

A data profile of the people who buy, follow and care about UNESCO in United States — modelled from more than twelve digital signal sources. UNESCO has an estimated audience of 1,708,286 people in United States.

#112among NGO / Political Party in United States#1015in Politics & Society

The average UNESCO fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Instituto Cervantes, Alexander the Great, Instant messaging, with strongest over-indexing on Instituto Cervantes (167.04× the country average).

Demographically, the UNESCO audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UNESCO fan in United States is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Instituto Cervantes.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNESCO profile in United States.

Audience size
1.7M
in United States
Gender
49.2%♀
50.8% male
Age
41.9
average years
Country rank
#16111
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UNESCO fans

49.2% are female, 50.8% are male, average age 41.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for UNESCO audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.9
Estimated audience size1,708,286
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the UNESCO audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

10.6%

of the worldwide UNESCO audience comes from United States.

Worldwide audience distribution share by country for UNESCO
CountryShare
United States10.6%
Italy10.4%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNESCO audience in United States is strongest.

Fig. 05

Top regions by affinity

UNESCO fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.94×
02Massachusetts~50K1.36×
03New York~100K1.26×
04Virginia~50K1.26×
05Hawaii~9K1.24×
06Vermont~4K1.22×
07Washington~40K1.20×
08Maryland~40K1.20×
09Connecticut~20K1.18×
10Rhode Island~6K1.18×
11California~200K1.15×
12New Hampshire~8K1.13×
13Oregon~20K1.11×
14Maine~7K1.10×
15Alaska~4K1.10×
16New Jersey~50K1.09×
17Utah~20K1.04×
18Colorado~30K1.03×
19Florida~100K1.01×
20New Mexico~9K1.01×
21Pennsylvania~60K0.99×
22Illinois~60K0.99×
23Minnesota~20K0.98×
24Arizona~30K0.97×
25Wisconsin~20K0.97×
26Georgia~50K0.95×
27Montana~5K0.95×
28Idaho~8K0.94×
29North Carolina~50K0.93×
30Texas~100K0.92×
31Michigan~40K0.92×
32Missouri~30K0.92×
33Iowa~10K0.91×
34Delaware~4K0.89×
35Kansas~10K0.87×
36Nebraska~7K0.87×
37Indiana~30K0.85×
38South Carolina~20K0.85×
39North Dakota~3K0.85×
40Kentucky~20K0.84×
41Ohio~40K0.83×
42South Dakota~3K0.83×
43Tennessee~30K0.80×
44Oklahoma~20K0.80×
45Nevada~10K0.80×
46Arkansas~10K0.79×
47Louisiana~20K0.76×
48West Virginia~6K0.76×
49Alabama~20K0.71×
50Mississippi~9K0.66×
Fig. 06

Affinity by region

Affinity by region — UNESCO, United States
0.66×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNESCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNESCO audience
#·InterestCategoryAffinity×
01Instituto CervantesPolitics & Society167.04×
02The Expendables 2Movies & TV76.94×
03Sport in MexicoSports39.34×
04Republic of MacedoniaTravel & Leisure33.92×
05JaripeoSports24.48×
06Alexander the GreatPolitics & Society22.95×
07Culture of MexicoPolitics & Society21.45×
08Iga SwiatekSports15.16×
09Aryna SabalenkaSports13.22×
10CubaTravel & Leisure10.36×
11Television setTechnology & Electronics8.45×
12SpainTravel & Leisure6.98×
13Instant messagingInternet & Social Media4.86×
14Creative CommonsTechnology & Electronics4.59×
15WikipediaInternet & Social Media3.65×
16Social networking serviceTechnology & Electronics3.34×
17Android (operating system)Technology & Electronics2.77×
18SoccerSports2.57×
19FIFA World Cup 2026Sports2.15×
20CultureLiterature2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNESCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNESCO audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.89×
TravellingTHRILL2.53×
Luxury OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNESCO audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.07×
Social Media UsageJOY1.13×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNESCO have in United States?

UNESCO has an estimated audience of 1,708,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UNESCO fans?

49.2% of UNESCO fans are female, 50.8% are male, with an average age of 41.9 years.

03

Which brands do UNESCO fans like most?

UNESCO fans show strongest brand affinity for Instituto Cervantes (167.04×), Alexander the Great (22.95×), and Instant messaging (4.86×) over the country average.

04

Where do UNESCO fans live in United States?

UNESCO fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do UNESCO fans also like?

Beyond UNESCO itself, the audience over-indexes on Alexander the Great (22.95×), Instant messaging (4.86×), The Expendables 2 (76.94×), and Cuba (10.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See UNESCO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UNESCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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