UNESCO Audience in United States

UNESCO logo

UNESCO has an estimated audience of 1,704,009 people in United States. 49.2% are female, 50.8% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Instituto Cervantes, The Expendables 2, Alexander the Great, Instant messaging, Cuba.

The average UNESCO fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Instituto Cervantes, The Expendables 2, Alexander the Great, with strongest over-indexing on Instituto Cervantes (167.04× the country average). Demographically, the UNESCO audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of UNESCO fans

Demographic split for UNESCO audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.9
Estimated audience size1,704,009

Audience persona

The typical UNESCO fan in United States is balanced, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Instituto Cervantes.

Top regions in United States

Top regions ranked by reach for UNESCO in United States
RegionReachAffinity
California233,0631.24×
New York134,1191.41×
Texas133,5190.91×
Florida119,9141.04×
Pennsylvania58,7021.02×
Illinois57,7661.02×
Virginia56,3681.36×
Georgia53,5031.02×
Massachusetts47,9271.43×
New Jersey46,7781.08×
North Carolina44,9840.88×
Washington44,7061.31×
Ohio42,5720.81×
Michigan38,8820.87×
Maryland36,7771.26×
Arizona36,5361.05×
Colorado29,2601.09×
Tennessee25,1940.74×
Indiana24,9190.8×
Missouri24,3100.89×
Minnesota24,1220.99×
Wisconsin23,0840.9×
Oregon23,0491.18×
South Carolina19,7710.77×
Connecticut19,2791.13×
Washington, District of Columbia18,8123.67×
Kentucky16,7690.78×
Utah15,6561.03×
Louisiana14,7150.67×
Alabama14,0540.59×
Oklahoma13,9220.74×
Nevada13,0480.79×
Iowa12,1890.87×
Kansas10,7600.8×
Hawaii9,3711.28×
Arkansas9,1790.65×
New Mexico9,0331.06×
New Hampshire7,0931.06×
Idaho7,0740.83×
Rhode Island7,0691.3×
Mississippi7,0320.5×
Maine6,5941.08×
Nebraska6,4680.76×
West Virginia4,3440.55×
Montana4,0880.86×
Vermont3,8011.27×
Delaware3,6580.78×
South Dakota2,4070.61×
North Dakota2,2120.63×
Wyoming1,6610.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UNESCO audience
BrandAffinityCategory
Instituto Cervantes167.04×Politics & Society
The Expendables 276.94×Movies & TV
Alexander the Great22.95×Politics & Society
Instant messaging4.86×Internet & Social Media
Cuba10.36×Travel & Leisure
Spain6.98×Travel & Leisure
Culture of Mexico21.45×Politics & Society
Jaripeo24.48×Sports
Aryna Sabalenka13.22×Sports
Iga Swiatek15.16×Sports
Republic of Macedonia33.92×Travel & Leisure
Social networking service3.34×Technology & Electronics
Sport in Mexico39.34×Sports
Android (operating system)2.77×Technology & Electronics
The Gilded Age4.11×Movies & TV
Creative Commons4.59×Technology & Electronics
Wikipedia3.65×Internet & Social Media
Television set8.45×Technology & Electronics
Soccer2.57×Sports
Culture2.1×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UNESCO audience
TraitClusterScore
TravellingTHRILL3.13
PatriotismCONSERVATISM2.32
SustainabilityBALANCE1.81
Risk AppetiteTHRILL1.63
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for UNESCO
CountryShare
United States10.6%
Italy10.5%
France6.0%

See UNESCO audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does UNESCO have in United States?

UNESCO has an estimated audience of 1,704,009 people in United States, concentrated in California and New York.

What is the gender split and age of UNESCO fans?

49.2% of UNESCO fans are female, 50.8% are male, with an average age of 41.9 years.

Which brands do UNESCO fans like most?

UNESCO fans show strongest brand affinity for Instituto Cervantes (167.04×), The Expendables 2 (76.94×), and Alexander the Great (22.95×) over the country average.

Where do UNESCO fans live in United States?

UNESCO fans in United States are most concentrated in California (reach 233,063), New York (reach 134,119), and Texas (reach 133,519). These three regions account for the largest share of the active audience.

What other brands do UNESCO fans also like?

Beyond UNESCO itself, the audience over-indexes on The Expendables 2 (76.94×), Alexander the Great (22.95×), Instant messaging (4.86×), and Cuba (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UNESCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.