UNESCO Audience in Germany
UNESCO has an estimated audience of 607,505 people in Germany. 51.5% are female, 48.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Outdoor recreation, CEWE FOTOBUCH, Germany, Backyard, Wikipedia.
The average UNESCO fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Outdoor recreation, CEWE FOTOBUCH, Germany, with strongest over-indexing on Outdoor recreation (2.11× the country average). Demographically, the UNESCO audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of UNESCO fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 35.6 |
| Estimated audience size | 607,505 |
Audience persona
The typical UNESCO fan in Germany is balanced, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Outdoor recreation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,939 | 1.01× |
| Bayern | 94,898 | 0.97× |
| Baden-Württemberg | 87,132 | 1.05× |
| Niedersachsen | 56,776 | 0.96× |
| Hessen | 50,589 | 1.09× |
| Berlin | 38,994 | 1.44× |
| Rheinland-Pfalz | 33,076 | 1.09× |
| Sachsen | 26,728 | 0.9× |
| Schleswig-Holstein | 20,104 | 0.92× |
| Brandenburg | 16,518 | 0.88× |
| Hamburg | 15,715 | 1.14× |
| Sachsen-Anhalt | 12,954 | 0.82× |
| Thüringen | 12,808 | 0.83× |
| Mecklenburg-Vorpommern | 11,695 | 1.01× |
| Saarland | 6,357 | 0.85× |
| Bremen | 5,410 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Outdoor recreation | 2.11× | Sports |
| CEWE FOTOBUCH | 10.12× | Internet & Social Media |
| Germany | 1.62× | Travel & Leisure |
| Backyard | 4.92× | Home & Garden |
| Wikipedia | 2.48× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Landscaping | 4.1× | Home & Garden |
| Oblivion (2013 film) | 5.69× | Movies & TV |
| Creative Commons | 4.42× | Technology & Electronics |
| Natural World | 2.2× | Fashion & Accessoires |
| Landscape design | 3.5× | Business & Career |
| Globe-Trotter | 7.88× | Fashion & Accessoires |
| Holiday cottage | 3.95× | Travel & Leisure |
| Mount Ida (Turkey) | 5.76× | |
| Reinhold Messner | 6.03× | Sports |
| World Heritage Site | 5.08× | Politics & Society |
| Tyrol (state) | 2.49× | Travel & Leisure |
| Moodle | 4.39× | Technology & Electronics |
| Wetter.com | 1.85× | Home & Garden |
| Wetter.de | 2.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.47 |
| Design Affinity | PREMIUM | 1.78 |
| Sports Activity | POWER | 1.75 |
| Tradition | CONSERVATISM | 1.72 |
| Travelling | THRILL | 1.66 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.6% |
| Italy | 10.5% |
| France | 6.0% |
See UNESCO audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does UNESCO have in Germany?
UNESCO has an estimated audience of 607,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UNESCO fans?
51.5% of UNESCO fans are female, 48.5% are male, with an average age of 35.6 years.
Which brands do UNESCO fans like most?
UNESCO fans show strongest brand affinity for Outdoor recreation (2.11×), CEWE FOTOBUCH (10.12×), and Germany (1.62×) over the country average.
Where do UNESCO fans live in Germany?
UNESCO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,939), Bayern (reach 94,898), and Baden-Württemberg (reach 87,132). These three regions account for the largest share of the active audience.
What other brands do UNESCO fans also like?
Beyond UNESCO itself, the audience over-indexes on CEWE FOTOBUCH (10.12×), Germany (1.62×), Backyard (4.92×), and Wikipedia (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UNESCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.