Rascasse Audience Intelligence

UNESCO Audience in Germany

A data profile of the people who buy, follow and care about UNESCO in Germany — modelled from more than twelve digital signal sources. UNESCO has an estimated audience of 606,057 people in Germany.

#27among NGO / Political Party in Germany#471in Politics & Society

The average UNESCO fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Julia Klöckner, Outdoor recreation, CEWE FOTOBUCH, with strongest over-indexing on Julia Klöckner (4.81× the country average).

Demographically, the UNESCO audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UNESCO fan in Germany is balanced, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Julia Klöckner.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNESCO profile in Germany.

Audience size
606K
in Germany
Gender
51.5%♀
48.5% male
Age
35.6
average years
Country rank
#10014
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UNESCO fans

51.5% are female, 48.5% are male, average age 35.6.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for UNESCO audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age35.6
Estimated audience size606,057
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the UNESCO audience in Germany
Age bracketShare%
16-1935%
20-2917%
30-3914%
40-4916%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide UNESCO audience comes from Germany.

Worldwide audience distribution share by country for UNESCO
CountryShare
United States10.6%
Italy10.4%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNESCO audience in Germany is strongest.

Fig. 05

Top regions by affinity

UNESCO fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.30×
02Hamburg~20K1.10×
03Hessen~50K1.07×
04Rheinland-Pfalz~30K1.06×
05Bremen~5K1.04×
06Mecklenburg-Vorpommern~10K1.02×
07Baden-Württemberg~80K1.01×
08Bayern~100K0.99×
09Nordrhein-Westfalen~100K0.98×
10Niedersachsen~60K0.95×
11Brandenburg~20K0.94×
12Sachsen~30K0.93×
13Saarland~7K0.93×
14Schleswig-Holstein~20K0.92×
15Sachsen-Anhalt~10K0.92×
16Thüringen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — UNESCO, Germany
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNESCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNESCO audience
#·InterestCategoryAffinity×
01CEWE FOTOBUCHInternet & Social Media10.12×
02Globe-TrotterFashion & Accessoires7.88×
03Reinhold MessnerSports6.03×
04Oblivion (2013 film)Movies & TV5.69×
05World Heritage SitePolitics & Society5.08×
06BackyardHome & Garden4.92×
07Julia KlöcknerPolitics & Society4.81×
08Creative CommonsTechnology & Electronics4.42×
09MoodleTechnology & Electronics4.39×
10LandscapingHome & Garden4.10×
11Holiday cottageTravel & Leisure3.95×
12Landscape designBusiness & Career3.50×
13FIFA World Cup 2026Sports2.84×
14Der TagesspiegelNews2.62×
15Tyrol (state)Travel & Leisure2.49×
16WikipediaInternet & Social Media2.48×
17Wetter.deHome & Garden2.48×
18Outdoor recreationSports2.11×
19GermanyTravel & Leisure1.62×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNESCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNESCO audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.58×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNESCO audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNESCO have in Germany?

UNESCO has an estimated audience of 606,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UNESCO fans?

51.5% of UNESCO fans are female, 48.5% are male, with an average age of 35.6 years.

03

Which brands do UNESCO fans like most?

UNESCO fans show strongest brand affinity for Julia Klöckner (4.81×), Outdoor recreation (2.11×), and CEWE FOTOBUCH (10.12×) over the country average.

04

Where do UNESCO fans live in Germany?

UNESCO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do UNESCO fans also like?

Beyond UNESCO itself, the audience over-indexes on Outdoor recreation (2.11×), CEWE FOTOBUCH (10.12×), Germany (1.62×), and Backyard (4.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See UNESCO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UNESCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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