Reinhold Messner Audience in Germany
Reinhold Messner has an estimated audience of 1,510,108 people in Germany. 39.1% are female, 60.9% are male, average age 46.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Artistic inspiration, Roaming, Information technology consulting, Free University of Berlin, Ayrton Senna.
The average Reinhold Messner fan in Germany is 46.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Artistic inspiration, Roaming, Information technology consulting, with strongest over-indexing on Artistic inspiration (1.58× the country average). Demographically, the Reinhold Messner audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Extreme sports
Demographics of Reinhold Messner fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 46.4 |
| Estimated audience size | 1,510,108 |
Audience persona
The typical Reinhold Messner fan in Germany is more male, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 321,030 | 1.32× |
| Nordrhein-Westfalen | 281,068 | 0.85× |
| Baden-Württemberg | 234,935 | 1.14× |
| Niedersachsen | 140,464 | 0.96× |
| Hessen | 112,082 | 0.97× |
| Sachsen | 98,777 | 1.33× |
| Rheinland-Pfalz | 69,378 | 0.92× |
| Thüringen | 55,388 | 1.44× |
| Schleswig-Holstein | 52,554 | 0.97× |
| Berlin | 52,179 | 0.77× |
| Sachsen-Anhalt | 43,055 | 1.1× |
| Brandenburg | 42,800 | 0.91× |
| Mecklenburg-Vorpommern | 28,896 | 1× |
| Hamburg | 27,331 | 0.8× |
| Saarland | 15,647 | 0.84× |
| Bremen | 8,547 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.58× | Arts & Culture |
| Roaming | 2.91× | Technology & Electronics |
| Information technology consulting | 2.65× | Technology & Electronics |
| Free University of Berlin | 1.87× | Business & Career |
| Ayrton Senna | 2.55× | Sports |
| Vijesti.ba | 1.67× | News |
| Winemaking | 1.78× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 1.61× | Politics & Society |
| Catania | 3.08× | Travel & Leisure |
| Cyfrowy Polsat | 2.37× | Movies & TV |
| Whist | 1.53× | Games |
| Nutritional yeast | 1.91× | Food & Beverages |
| Lucca | 4.03× | Travel & Leisure |
| Univision | 1.91× | Movies & TV |
| Milenio | 3.1× | News |
| aslan | 1.7× | Literature |
| Caprivi Strip | 2.12× | |
| Anna Lewandowska | 1.57× | Sports |
| Umut Bulut | 3.28× | Sports |
| Tomb Raider: The Last Revelation | 3.21× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.16 |
| Community Orientation | OPEN | 2.16 |
| Tradition | CONSERVATISM | 1.95 |
| Quality Awareness | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.62 |
| Travelling | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.8% |
| Italy | 12.1% |
| Austria | 8.2% |
See Reinhold Messner audiences in other countries
More Extreme sports audiences in Germany
- X Games (482,022)
- Red Bull Rampage (107,098)
- Red Bull Cliff Diving (54,358)
- Red Bull Air Race World Championship (25,485)
- Red Bull X-Alps (19,852)
Frequently asked questions
How many fans does Reinhold Messner have in Germany?
Reinhold Messner has an estimated audience of 1,510,108 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Reinhold Messner fans?
39.1% of Reinhold Messner fans are female, 60.9% are male, with an average age of 46.4 years.
Which brands do Reinhold Messner fans like most?
Reinhold Messner fans show strongest brand affinity for Artistic inspiration (1.58×), Roaming (2.91×), and Information technology consulting (2.65×) over the country average.
Where do Reinhold Messner fans live in Germany?
Reinhold Messner fans in Germany are most concentrated in Bayern (reach 321,030), Nordrhein-Westfalen (reach 281,068), and Baden-Württemberg (reach 234,935). These three regions account for the largest share of the active audience.
What other brands do Reinhold Messner fans also like?
Beyond Reinhold Messner itself, the audience over-indexes on Roaming (2.91×), Information technology consulting (2.65×), Free University of Berlin (1.87×), and Ayrton Senna (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reinhold Messner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.