Rascasse Audience Intelligence

Reinhold Messner Audience in Germany

A data profile of the people who buy, follow and care about Reinhold Messner in Germany — modelled from more than twelve digital signal sources. Reinhold Messner has an estimated audience of 1,557,787 people in Germany.

#434among Person in Germany#380in Sports

The average Reinhold Messner fan in Germany is 46.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Efficient energy use, Udo Lindenberg, Der Tagesspiegel, with strongest over-indexing on Efficient energy use (4.55× the country average).

Demographically, the Reinhold Messner audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reinhold Messner fan in Germany is more male, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Efficient energy use.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reinhold Messner profile in Germany.

Audience size
1.6M
in Germany
Gender
39.1%♀
60.9% male
Age
46.4
average years
Country rank
#4301
Person in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reinhold Messner fans

39.1% are female, 60.9% are male, average age 46.4.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Reinhold Messner audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age46.4
Estimated audience size1,557,787
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Reinhold Messner audience in Germany
Age bracketShare%
16-195%
20-2911%
30-3919%
40-4932%
50+32%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Reinhold Messner audience comes from Germany.

Worldwide audience distribution share by country for Reinhold Messner
CountryShare
Germany65.6%
Italy15.8%
Austria10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reinhold Messner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reinhold Messner fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.42×
02Bayern~300K1.31×
03Sachsen~100K1.31×
04Baden-Württemberg~200K1.18×
05Sachsen-Anhalt~40K1.11×
06Mecklenburg-Vorpommern~30K0.99×
07Hessen~100K0.96×
08Rheinland-Pfalz~70K0.96×
09Niedersachsen~100K0.94×
10Schleswig-Holstein~50K0.93×
11Brandenburg~40K0.91×
12Saarland~20K0.91×
13Nordrhein-Westfalen~300K0.87×
14Hamburg~30K0.80×
15Berlin~50K0.75×
16Bremen~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Reinhold Messner, Germany
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reinhold Messner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reinhold Messner audience
#·InterestCategoryAffinity×
01Rainhard FendrichMusic & Radio7.23×
02Servus TVMovies & TV7.23×
03Felix NeureutherSports4.81×
04Udo LindenbergMusic & Radio4.68×
05Efficient energy useTechnology & Electronics4.55×
06ThomannShopping4.21×
07Phil CollinsMusic & Radio3.96×
08Tour de FranceSports3.76×
09Ina MüllerMovies & TV3.52×
10Der TagesspiegelNews3.40×
11Peter MaffayMusic & Radio3.31×
12Electric bicycleCars & Mobility2.83×
13EcotourismBusiness & Career2.82×
14Renewable energyBusiness & Career2.58×
15TraditionPolitics & Society2.46×
16InnovationBusiness & Career2.14×
17Musical theatreMovies & TV2.00×
18Solar energyHome & Garden1.95×
19ZDFMovies & TV1.81×
20PodcastMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reinhold Messner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reinhold Messner audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.58×
TraditionCONSERVATISM2.46×
Early Adopter MentalityPOWER1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reinhold Messner audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
ExtroversionTHRILL0.59×
Pet OwnershipJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reinhold Messner have in Germany?

Reinhold Messner has an estimated audience of 1,557,787 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Reinhold Messner fans?

39.1% of Reinhold Messner fans are female, 60.9% are male, with an average age of 46.4 years.

03

Which brands do Reinhold Messner fans like most?

Reinhold Messner fans show strongest brand affinity for Efficient energy use (4.55×), Udo Lindenberg (4.68×), and Der Tagesspiegel (3.4×) over the country average.

04

Where do Reinhold Messner fans live in Germany?

Reinhold Messner fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Reinhold Messner fans also like?

Beyond Reinhold Messner itself, the audience over-indexes on Udo Lindenberg (4.68×), Der Tagesspiegel (3.4×), Tour de France (3.76×), and Thomann (4.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Reinhold Messner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reinhold Messner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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