Servus TV Audience in Germany
Servus TV has an estimated audience of 556,730 people in Germany. 39.4% are female, 60.6% are male, average age 44.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Markus Lanz, Siegfried & Roy, Consumer electronics, Dietrich Mateschitz.
The average Servus TV fan in Germany is 44.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Markus Lanz, Siegfried & Roy, with strongest over-indexing on Tagesschau (3.39× the country average). Demographically, the Servus TV audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Servus TV fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 44.9 |
| Estimated audience size | 556,730 |
Audience persona
The typical Servus TV fan in Germany is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 148,444 | 1.66× |
| Nordrhein-Westfalen | 120,772 | 0.99× |
| Baden-Württemberg | 99,367 | 1.31× |
| Niedersachsen | 45,212 | 0.84× |
| Sachsen | 42,603 | 1.56× |
| Hessen | 42,291 | 1× |
| Rheinland-Pfalz | 27,417 | 0.98× |
| Berlin | 22,075 | 0.89× |
| Schleswig-Holstein | 16,685 | 0.83× |
| Thüringen | 15,789 | 1.11× |
| Brandenburg | 15,345 | 0.89× |
| Sachsen-Anhalt | 12,964 | 0.9× |
| Hamburg | 9,430 | 0.75× |
| Mecklenburg-Vorpommern | 7,540 | 0.71× |
| Saarland | 5,742 | 0.84× |
| Bremen | 3,547 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.39× | Movies & TV |
| Markus Lanz | 4.79× | Movies & TV |
| Siegfried & Roy | 11.9× | Movies & TV |
| Consumer electronics | 1.94× | Technology & Electronics |
| Dietrich Mateschitz | 30.09× | Politics & Society |
| Creative Commons | 5.22× | Technology & Electronics |
| Lindsey Vonn | 4.26× | Sports |
| Anne Will | 9× | Movies & TV |
| Transport | 2.51× | Cars & Mobility |
| NachDenkSeiten | 7.1× | Politics & Society |
| Reinhold Messner | 7.23× | Sports |
| Felix Baumgartner | 4.13× | Sports |
| Technology | 1.96× | Technology & Electronics |
| Monika Gruber | 7.46× | Movies & TV |
| Sandra Maischberger | 8.32× | Movies & TV |
| Training | 2.09× | Sports |
| Bayerischer Rundfunk | 3.3× | Movies & TV |
| Apollo News | 3.98× | Politics & Society |
| Spiegel Online | 1.68× | News |
| Tyrol (state) | 2.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.28 |
| Sports Activity | POWER | 1.24 |
| Tradition | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 50.6% |
| Germany | 23.0% |
| Switzerland | 5.0% |
See Servus TV audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Servus TV have in Germany?
Servus TV has an estimated audience of 556,730 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Servus TV fans?
39.4% of Servus TV fans are female, 60.6% are male, with an average age of 44.9 years.
Which brands do Servus TV fans like most?
Servus TV fans show strongest brand affinity for Tagesschau (3.39×), Markus Lanz (4.79×), and Siegfried & Roy (11.9×) over the country average.
Where do Servus TV fans live in Germany?
Servus TV fans in Germany are most concentrated in Bayern (reach 148,444), Nordrhein-Westfalen (reach 120,772), and Baden-Württemberg (reach 99,367). These three regions account for the largest share of the active audience.
What other brands do Servus TV fans also like?
Beyond Servus TV itself, the audience over-indexes on Markus Lanz (4.79×), Siegfried & Roy (11.9×), Consumer electronics (1.94×), and Dietrich Mateschitz (30.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Servus TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.