Servus TV Audience in Germany
A data profile of the people who buy, follow and care about Servus TV in Germany — modelled from more than twelve digital signal sources. Servus TV has an estimated audience of 551,294 people in Germany.
The average Servus TV fan in Germany is 44.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Tagesschau, Markus Lanz, Dietrich Mateschitz, with strongest over-indexing on Tagesschau (3.39× the country average).
Demographically, the Servus TV audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Servus TV fan in Germany is more male, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Servus TV profile in Germany.
Search interest · 12-month trend
Audience demographics of Servus TV
39.4% are female, 60.6% are male, average age 44.9.
Gender split
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 44.9 |
| Estimated audience size | 551,294 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Servus TV audience comes from Germany.
| Country | Share |
|---|---|
| Austria | 52.7% |
| Germany | 21.3% |
| Switzerland | 4.7% |
Geography
Where the Servus TV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.64× | |
| 02 | Sachsen | ~40K | 1.59× | |
| 03 | Baden-Württemberg | ~100K | 1.26× | |
| 04 | Thüringen | ~20K | 1.20× | |
| 05 | Hessen | ~40K | 0.97× | |
| 06 | Rheinland-Pfalz | ~30K | 0.97× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.94× | |
| 08 | Sachsen-Anhalt | ~10K | 0.94× | |
| 09 | Brandenburg | ~20K | 0.89× | |
| 10 | Saarland | ~6K | 0.89× | |
| 11 | Berlin | ~20K | 0.84× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.84× | |
| 13 | Niedersachsen | ~40K | 0.82× | |
| 14 | Schleswig-Holstein | ~20K | 0.82× | |
| 15 | Bremen | ~4K | 0.76× | |
| 16 | Hamburg | ~9K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Servus TV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dietrich Mateschitz | Politics & Society | 30.09× | ||
| 02 | Siegfried & Roy | Movies & TV | 11.90× | ||
| 03 | Anne Will | Movies & TV | 9.00× | ||
| 04 | Monika Gruber | Movies & TV | 7.46× | ||
| 05 | Reinhold Messner | Sports | 7.23× | ||
| 06 | NachDenkSeiten | Politics & Society | 7.10× | ||
| 07 | hart aber fair | Movies & TV | 5.74× | ||
| 08 | Creative Commons | Technology & Electronics | 5.22× | ||
| 09 | Markus Lanz | Movies & TV | 4.79× | ||
| 10 | Junge Freiheit | News | 4.79× | ||
| 11 | Lindsey Vonn | Sports | 4.26× | ||
| 12 | Felix Baumgartner | Sports | 4.13× | ||
| 13 | Apollo News | Politics & Society | 3.98× | ||
| 14 | Tagesschau | Movies & TV | 3.39× | ||
| 15 | Bayerischer Rundfunk | Movies & TV | 3.30× | ||
| 16 | Transport | Cars & Mobility | 2.51× | ||
| 17 | Training | Sports | 2.09× | ||
| 18 | ZDF | Movies & TV | 2.09× | ||
| 19 | Technology | Technology & Electronics | 1.96× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.94× |
Personality of the Servus TV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.61× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.70× |
Frequently asked questions
How many fans does Servus TV have in Germany?
Servus TV has an estimated audience of 551,294 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Servus TV fans?
39.4% of Servus TV fans are female, 60.6% are male, with an average age of 44.9 years.
Which brands do Servus TV fans like most?
Servus TV fans show strongest brand affinity for Tagesschau (3.39×), Markus Lanz (4.79×), and Dietrich Mateschitz (30.09×) over the country average.
Where do Servus TV fans live in Germany?
Servus TV fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Servus TV fans also like?
Beyond Servus TV itself, the audience over-indexes on Markus Lanz (4.79×), Dietrich Mateschitz (30.09×), Consumer electronics (1.94×), and Creative Commons (5.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Servus TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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