A data profile of the people who buy, follow and care about Siegfried & Roy in Germany — modelled from more than twelve digital signal sources. Siegfried & Roy has an estimated audience of 690,626 people in Germany.
The average Siegfried & Roy fan in Germany is 55.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Economist, Freedom of speech, The Strokes, with strongest over-indexing on The Economist (15.92× the country average).
Demographically, the Siegfried & Roy audience skews more male with an average age of 55.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Siegfried & Roy fan in Germany is more male, around 55.0 years old, with strong Tradition tendencies and a notable affinity for The Economist.
The key figures that characterise the Siegfried & Roy profile in Germany.
41.1% are female, 58.9% are male, average age 55.0.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 55.0 |
| Estimated audience size | 690,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 0% | |
| 30-39 | 0% | |
| 40-49 | 40% | |
| 50+ | 60% |
of the worldwide Siegfried & Roy audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 38.2% |
| United States | 31.3% |
| United Kingdom | 6.5% |
Where the Siegfried & Roy audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 1.16× | |
| 02 | Thüringen | ~30K | 1.15× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 04 | Bayern | ~200K | 1.06× | |
| 05 | Sachsen-Anhalt | ~20K | 1.05× | |
| 06 | Niedersachsen | ~90K | 1.03× | |
| 07 | Schleswig-Holstein | ~30K | 1.02× | |
| 08 | Rheinland-Pfalz | ~50K | 1.01× | |
| 09 | Berlin | ~40K | 1.01× | |
| 10 | Brandenburg | ~30K | 0.99× | |
| 11 | Bremen | ~8K | 0.98× | |
| 12 | Hamburg | ~20K | 0.95× | |
| 13 | Baden-Württemberg | ~100K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.91× | |
| 15 | Saarland | ~10K | 0.91× | |
| 16 | Hessen | ~60K | 0.90× |
The strongest cross-interests of the Siegfried & Roy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Strokes | Music & Radio | 35.63× | ||
| 02 | Freedom of speech | Politics & Society | 23.40× | ||
| 03 | The Economist | Business & Career | 15.92× | ||
| 04 | Amnesty International | Politics & Society | 11.96× | ||
| 05 | Rainhard Fendrich | Music & Radio | 11.90× | ||
| 06 | Servus TV | Movies & TV | 11.90× | ||
| 07 | Nobel Peace Prize | Politics & Society | 8.77× | ||
| 08 | Peter Alexander | Music & Radio | 7.60× | ||
| 09 | The New York Times | News | 4.39× | ||
| 10 | Tradition | Politics & Society | 3.95× | ||
| 11 | Nonprofit organization | Politics & Society | 3.40× | ||
| 12 | Schlager music | Music & Radio | 3.30× | ||
| 13 | Country music | Music & Radio | 2.65× | ||
| 14 | Veterinary medicine | Business & Career | 2.64× | ||
| 15 | Breaking news | Movies & TV | 2.58× | ||
| 16 | X | Internet & Social Media | 2.17× | ||
| 17 | Stress (biology) | Health | 2.12× | ||
| 18 | Harry Potter | Movies & TV | 1.72× | ||
| 19 | YouTube | Movies & TV | 1.66× | ||
| 20 | EBay | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.95× | |
| Spirituality | BALANCE | 2.19× | |
| Community Orientation | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.39× | |
| Design Affinity | PREMIUM | 0.42× | |
| Mindfulness | BALANCE | 0.44× |
Siegfried & Roy has an estimated audience of 690,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.1% of Siegfried & Roy fans are female, 58.9% are male, with an average age of 55.0 years.
Siegfried & Roy fans show strongest brand affinity for The Economist (15.92×), Freedom of speech (23.4×), and The Strokes (35.63×) over the country average.
Siegfried & Roy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Siegfried & Roy itself, the audience over-indexes on Freedom of speech (23.4×), The Strokes (35.63×), Nobel Peace Prize (8.77×), and Tradition (3.95×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Siegfried & Roy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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