Rascasse Audience Intelligence

Amnesty International Audience in Germany

A data profile of the people who buy, follow and care about Amnesty International in Germany — modelled from more than twelve digital signal sources. Amnesty International has an estimated audience of 374,605 people in Germany.

#4among Non-governmental organization in Germany#57among NGO / Political Party in Germany#718in Politics & Society

The average Amnesty International fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ethiopia national football team, Ethiopian cuisine, hessnatur, with strongest over-indexing on Ethiopia national football team (68.12× the country average).

Demographically, the Amnesty International audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amnesty International fan in Germany is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Ethiopia national football team.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amnesty International profile in Germany.

Audience size
375K
in Germany
Gender
56.5%♀
43.5% male
Age
38.5
average years
Country rank
#14787
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amnesty International fans

56.5% are female, 43.5% are male, average age 38.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Amnesty International audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age38.5
Estimated audience size374,605
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Amnesty International audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Amnesty International audience comes from Germany.

Worldwide audience distribution share by country for Amnesty International
CountryShare
Italy13.9%
United Kingdom11.7%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amnesty International audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amnesty International fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.52×
02Hamburg~10K1.28×
03Niedersachsen~40K1.19×
04Bayern~70K1.17×
05Bremen~4K1.13×
06Baden-Württemberg~60K1.09×
07Nordrhein-Westfalen~90K1.08×
08Hessen~30K1.06×
09Rheinland-Pfalz~20K0.98×
10Schleswig-Holstein~10K0.97×
11Brandenburg~10K0.83×
12Thüringen~8K0.82×
13Mecklenburg-Vorpommern~6K0.80×
14Saarland~4K0.79×
15Sachsen-Anhalt~8K0.78×
16Sachsen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Amnesty International, Germany
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amnesty International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amnesty International audience
#·InterestCategoryAffinity×
01Ethiopian cuisineFood & Beverages81.67×
02South YemenTravel & Leisure72.11×
03Ethiopia national football teamSports68.12×
04Haile SelassiePolitics & Society64.04×
05Somali RegionTravel & Leisure55.17×
06HerodotusLiterature44.14×
07Ethiopian AirlinesTravel & Leisure41.62×
08Human Rights WatchPolitics & Society39.21×
09Non-profit technologyTechnology & Electronics38.91×
10International organizationBusiness & Career27.15×
11hessnaturShopping25.60×
12Rosa LuxemburgPolitics & Society16.92×
13Human rightsPolitics & Society12.41×
14VotingPolitics & Society11.40×
15Konstantin WeckerMusic & Radio10.61×
16NachDenkSeitenPolitics & Society10.53×
17Non-governmental organizationPolitics & Society8.56×
18Tichys EinblickPolitics & Society6.81×
19Der TagesspiegelNews5.80×
20TagesschauMovies & TV3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amnesty International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amnesty International audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.73×
SustainabilityBALANCE2.18×
Healthy LifestyleBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amnesty International audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Price SensitivityPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amnesty International have in Germany?

Amnesty International has an estimated audience of 374,605 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amnesty International fans?

56.5% of Amnesty International fans are female, 43.5% are male, with an average age of 38.5 years.

03

Which brands do Amnesty International fans like most?

Amnesty International fans show strongest brand affinity for Ethiopia national football team (68.12×), Ethiopian cuisine (81.67×), and hessnatur (25.6×) over the country average.

04

Where do Amnesty International fans live in Germany?

Amnesty International fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Amnesty International fans also like?

Beyond Amnesty International itself, the audience over-indexes on Ethiopian cuisine (81.67×), hessnatur (25.6×), South Yemen (72.11×), and Haile Selassie (64.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in Germany

See Amnesty International audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amnesty International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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