Amnesty International Audience in Germany
Amnesty International has an estimated audience of 375,412 people in Germany. 56.5% are female, 43.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ethiopia national football team, Ethiopian cuisine, South Yemen, hessnatur, Ethiopian Airlines.
The average Amnesty International fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ethiopia national football team, Ethiopian cuisine, South Yemen, with strongest over-indexing on Ethiopia national football team (68.12× the country average). Demographically, the Amnesty International audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of Amnesty International fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 38.5 |
| Estimated audience size | 375,412 |
Audience persona
The typical Amnesty International fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Ethiopia national football team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,068 | 1.11× |
| Bayern | 72,967 | 1.21× |
| Baden-Württemberg | 56,776 | 1.11× |
| Niedersachsen | 45,550 | 1.25× |
| Hessen | 31,825 | 1.11× |
| Berlin | 27,857 | 1.66× |
| Rheinland-Pfalz | 17,951 | 0.95× |
| Schleswig-Holstein | 12,870 | 0.95× |
| Hamburg | 10,979 | 1.29× |
| Brandenburg | 9,316 | 0.8× |
| Sachsen | 9,024 | 0.49× |
| Thüringen | 7,154 | 0.75× |
| Sachsen-Anhalt | 7,077 | 0.73× |
| Mecklenburg-Vorpommern | 5,594 | 0.78× |
| Bremen | 3,641 | 1.13× |
| Saarland | 3,084 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethiopia national football team | 68.12× | Sports |
| Ethiopian cuisine | 81.67× | Food & Beverages |
| South Yemen | 72.11× | Travel & Leisure |
| hessnatur | 25.6× | Shopping |
| Ethiopian Airlines | 41.62× | Travel & Leisure |
| Tagesschau | 3.84× | Movies & TV |
| Haile Selassie | 64.04× | Politics & Society |
| Human Rights Watch | 39.21× | Politics & Society |
| Der Tagesspiegel | 5.8× | News |
| Voting | 11.4× | Politics & Society |
| Non-governmental organization | 8.56× | Politics & Society |
| Herodotus | 44.14× | Literature |
| Human rights | 12.41× | Politics & Society |
| Non-profit technology | 38.91× | Technology & Electronics |
| Somali Region | 55.17× | Travel & Leisure |
| Rosa Luxemburg | 16.92× | Politics & Society |
| Konstantin Wecker | 10.61× | Music & Radio |
| Tichys Einblick | 6.81× | Politics & Society |
| NachDenkSeiten | 10.53× | Politics & Society |
| International organization | 27.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.19 |
| Community Orientation | OPEN | 2.12 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Need for Security | CONSERVATISM | 1.64 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.0% |
| United Kingdom | 11.8% |
| United States | 8.0% |
See Amnesty International audiences in other countries
More Non-governmental organization audiences in Germany
- UNICEF (1,706,143)
- Greenpeace (986,029)
- SOS Children's Villages (629,232)
- Médecins Sans Frontières (375,071)
- International Chamber of Commerce (269,187)
Frequently asked questions
How many fans does Amnesty International have in Germany?
Amnesty International has an estimated audience of 375,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amnesty International fans?
56.5% of Amnesty International fans are female, 43.5% are male, with an average age of 38.5 years.
Which brands do Amnesty International fans like most?
Amnesty International fans show strongest brand affinity for Ethiopia national football team (68.12×), Ethiopian cuisine (81.67×), and South Yemen (72.11×) over the country average.
Where do Amnesty International fans live in Germany?
Amnesty International fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,068), Bayern (reach 72,967), and Baden-Württemberg (reach 56,776). These three regions account for the largest share of the active audience.
What other brands do Amnesty International fans also like?
Beyond Amnesty International itself, the audience over-indexes on Ethiopian cuisine (81.67×), South Yemen (72.11×), hessnatur (25.6×), and Ethiopian Airlines (41.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amnesty International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.