UNICEF Audience in Germany
UNICEF has an estimated audience of 1,706,143 people in Germany. 60.3% are female, 39.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Nobel Peace Prize, Spiegel Online, Médecins Sans Frontières, Non-governmental organization.
The average UNICEF fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Nobel Peace Prize, Spiegel Online, with strongest over-indexing on Tagesschau (5.87× the country average). Demographically, the UNICEF audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of UNICEF fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.6 |
| Estimated audience size | 1,706,143 |
Audience persona
The typical UNICEF fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 509,099 | 1.36× |
| Bayern | 299,503 | 1.09× |
| Baden-Württemberg | 277,892 | 1.19× |
| Niedersachsen | 184,112 | 1.11× |
| Hessen | 156,847 | 1.21× |
| Berlin | 95,623 | 1.25× |
| Rheinland-Pfalz | 88,314 | 1.03× |
| Sachsen | 65,879 | 0.79× |
| Schleswig-Holstein | 53,972 | 0.88× |
| Hamburg | 44,382 | 1.15× |
| Brandenburg | 40,700 | 0.77× |
| Sachsen-Anhalt | 35,971 | 0.81× |
| Thüringen | 31,410 | 0.72× |
| Mecklenburg-Vorpommern | 21,570 | 0.66× |
| Saarland | 17,399 | 0.83× |
| Bremen | 16,474 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 5.87× | Movies & TV |
| Nobel Peace Prize | 13.66× | Politics & Society |
| Spiegel Online | 2.94× | News |
| Médecins Sans Frontières | 17.82× | Politics & Society |
| Non-governmental organization | 5.88× | Politics & Society |
| United Nations General Assembly | 21.7× | Politics & Society |
| Solidarity | 5.61× | Politics & Society |
| Donation | 4.53× | Business & Career |
| La Repubblica | 10.58× | News |
| Markus Lanz | 2.99× | Movies & TV |
| DIY (magazine) | 3.54× | Home & Garden |
| Universal Declaration of Human Rights | 24.12× | Literature |
| Wikipedia | 2× | Internet & Social Media |
| Gmail | 2.18× | Internet & Social Media |
| ZDF | 2.16× | Movies & TV |
| Child | 2.01× | Kids & Family |
| Organic horticulture | 4.91× | Food & Beverages |
| Renewable energy | 2.32× | Business & Career |
| Political science | 3.47× | Business & Career |
| Bauhaus | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Community Orientation | OPEN | 1.56 |
| Indulgence | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.35 |
| Tradition | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.7% |
| India | 9.9% |
| Italy | 6.1% |
See UNICEF audiences in other countries
More Non-governmental organization audiences in Germany
- Greenpeace (986,029)
- SOS Children's Villages (629,232)
- Amnesty International (375,413)
- Médecins Sans Frontières (375,071)
- International Chamber of Commerce (269,187)
Frequently asked questions
How many fans does UNICEF have in Germany?
UNICEF has an estimated audience of 1,706,143 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UNICEF fans?
60.3% of UNICEF fans are female, 39.7% are male, with an average age of 40.6 years.
Which brands do UNICEF fans like most?
UNICEF fans show strongest brand affinity for Tagesschau (5.87×), Nobel Peace Prize (13.66×), and Spiegel Online (2.94×) over the country average.
Where do UNICEF fans live in Germany?
UNICEF fans in Germany are most concentrated in Nordrhein-Westfalen (reach 509,099), Bayern (reach 299,503), and Baden-Württemberg (reach 277,892). These three regions account for the largest share of the active audience.
What other brands do UNICEF fans also like?
Beyond UNICEF itself, the audience over-indexes on Nobel Peace Prize (13.66×), Spiegel Online (2.94×), Médecins Sans Frontières (17.82×), and Non-governmental organization (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UNICEF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.