Rascasse Audience Intelligence

UNICEF Audience in Germany

A data profile of the people who buy, follow and care about UNICEF in Germany — modelled from more than twelve digital signal sources. UNICEF has an estimated audience of 1,705,253 people in Germany.

#1among Non-governmental organization in Germany#7among NGO / Political Party in Germany#145in Politics & Society

The average UNICEF fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Nobel Peace Prize, Médecins Sans Frontières, with strongest over-indexing on Tagesschau (5.87× the country average).

Demographically, the UNICEF audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UNICEF fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNICEF profile in Germany.

Audience size
1.7M
in Germany
Gender
60.3%♀
39.7% male
Age
40.6
average years
Country rank
#3936
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UNICEF fans

60.3% are female, 39.7% are male, average age 40.6.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for UNICEF audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age40.6
Estimated audience size1,705,253
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the UNICEF audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4920%
50+23%
Fig. 04

Worldwide distribution

5.4%

of the worldwide UNICEF audience comes from Germany.

Worldwide audience distribution share by country for UNICEF
CountryShare
United States10.6%
India9.7%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNICEF audience in Germany is strongest.

Fig. 05

Top regions by affinity

UNICEF fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.31×
02Hessen~200K1.17×
03Berlin~90K1.17×
04Baden-Württemberg~300K1.16×
05Niedersachsen~200K1.11×
06Bremen~20K1.11×
07Hamburg~40K1.09×
08Bayern~300K1.06×
09Rheinland-Pfalz~90K1.01×
10Schleswig-Holstein~60K0.90×
11Saarland~20K0.90×
12Sachsen-Anhalt~40K0.89×
13Sachsen~70K0.82×
14Brandenburg~40K0.81×
15Thüringen~40K0.81×
16Mecklenburg-Vorpommern~20K0.74×
Fig. 06

Affinity by region

Affinity by region — UNICEF, Germany
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNICEF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNICEF audience
#·InterestCategoryAffinity×
01Universal Declaration of Human RightsLiterature24.12×
02United Nations General AssemblyPolitics & Society21.70×
03Médecins Sans FrontièresPolitics & Society17.82×
04Nobel Peace PrizePolitics & Society13.66×
05La RepubblicaNews10.58×
06Non-governmental organizationPolitics & Society5.88×
07TagesschauMovies & TV5.87×
08SolidarityPolitics & Society5.61×
09Organic horticultureFood & Beverages4.91×
10DonationBusiness & Career4.53×
11DIY (magazine)Home & Garden3.54×
12Political scienceBusiness & Career3.47×
13Markus LanzMovies & TV2.99×
14Spiegel OnlineNews2.94×
15Renewable energyBusiness & Career2.32×
16GmailInternet & Social Media2.18×
17ZDFMovies & TV2.16×
18ChildKids & Family2.01×
19WikipediaInternet & Social Media2.00×
20BauhausShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNICEF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNICEF audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.33×
Community OrientationOPEN2.08×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNICEF audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Luxury OrientationPREMIUM1.02×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNICEF have in Germany?

UNICEF has an estimated audience of 1,705,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UNICEF fans?

60.3% of UNICEF fans are female, 39.7% are male, with an average age of 40.6 years.

03

Which brands do UNICEF fans like most?

UNICEF fans show strongest brand affinity for Tagesschau (5.87×), Nobel Peace Prize (13.66×), and Médecins Sans Frontières (17.82×) over the country average.

04

Where do UNICEF fans live in Germany?

UNICEF fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do UNICEF fans also like?

Beyond UNICEF itself, the audience over-indexes on Nobel Peace Prize (13.66×), Médecins Sans Frontières (17.82×), Non-governmental organization (5.88×), and United Nations General Assembly (21.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in Germany

See UNICEF audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UNICEF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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