A data profile of the people who buy, follow and care about UNICEF in India — modelled from more than twelve digital signal sources. UNICEF has an estimated audience of 3,074,761 people in India.
The average UNICEF fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Child, Bhojpuri language, Nobel Peace Prize, with strongest over-indexing on Child (2.43× the country average).
Demographically, the UNICEF audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical UNICEF fan in India is more male, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for Child.
The key figures that characterise the UNICEF profile in India.
28.9% are female, 71.1% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 33.4 |
| Estimated audience size | 3,074,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide UNICEF audience comes from India.
| Country | Share |
|---|---|
| United States | 10.6% |
| India | 9.7% |
| Italy | 6.2% |
Where the UNICEF audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~90K | 1.85× | |
| 02 | Tamil Nadu | ~100K | 1.45× | |
| 03 | Goa | ~5K | 1.45× | |
| 04 | Meghalaya | ~4K | 1.35× | |
| 05 | Telangana | ~50K | 1.18× | |
| 06 | Karnataka | ~90K | 1.17× | |
| 07 | Andhra Pradesh | ~40K | 1.15× | |
| 08 | Nagaland | ~2K | 1.14× | |
| 09 | Manipur | ~4K | 1.07× | |
| 10 | Arunachal Pradesh | ~2K | 1.06× | |
| 11 | Chhattisgarh | ~20K | 0.97× | |
| 12 | Tripura | ~4K | 0.96× | |
| 13 | Mizoram | ~2K | 0.96× | |
| 14 | Sikkim | ~1K | 0.95× | |
| 15 | Odisha | ~30K | 0.93× | |
| 16 | Madhya Pradesh | ~50K | 0.92× | |
| 17 | Jharkhand | ~20K | 0.91× | |
| 18 | Maharashtra | ~100K | 0.89× | |
| 19 | West Bengal | ~80K | 0.89× | |
| 20 | Haryana | ~30K | 0.84× | |
| 21 | Gujarat | ~70K | 0.83× | |
| 22 | Assam | ~30K | 0.83× | |
| 23 | Uttar Pradesh | ~100K | 0.82× | |
| 24 | Punjab (region) | ~30K | 0.78× | |
| 25 | Uttarakhand | ~10K | 0.78× | |
| 26 | Himachal Pradesh | ~9K | 0.77× | |
| 27 | Bihar | ~40K | 0.72× | |
| 28 | Jammu and Kashmir | ~10K | 0.70× | |
| 29 | Rajasthan | ~40K | 0.61× |
The strongest cross-interests of the UNICEF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 3.55× | ||
| 02 | United Nations | Politics & Society | 2.83× | ||
| 03 | Zarine Khan | Movies & TV | 2.73× | ||
| 04 | Child | Kids & Family | 2.43× | ||
| 05 | Non-governmental organization | Politics & Society | 2.25× | ||
| 06 | Sibling | Kids & Family | 2.11× | ||
| 07 | Charitable organization | Politics & Society | 1.99× | ||
| 08 | Social movement | Politics & Society | 1.92× | ||
| 09 | Philanthropy | Arts & Culture | 1.90× | ||
| 10 | Social change | Politics & Society | 1.85× | ||
| 11 | Commercial bank | Business & Career | 1.81× | ||
| 12 | Bank of India | Business & Career | 1.74× | ||
| 13 | Nonprofit organization | Politics & Society | 1.72× | ||
| 14 | Charity and causes | Business & Career | 1.68× | ||
| 15 | Child care | Kids & Family | 1.61× | ||
| 16 | Volunteering | Politics & Society | 1.59× | ||
| 17 | Bhojpuri language | Politics & Society | 1.55× | ||
| 18 | Hindustan | Politics & Society | 1.53× | ||
| 19 | Activism | Politics & Society | 1.51× | ||
| 20 | Urdu poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Urban Lifestyle | OPEN | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× |
UNICEF has an estimated audience of 3,074,761 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.9% of UNICEF fans are female, 71.1% are male, with an average age of 33.4 years.
UNICEF fans show strongest brand affinity for Child (2.43×), Bhojpuri language (1.55×), and Nobel Peace Prize (3.55×) over the country average.
UNICEF fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond UNICEF itself, the audience over-indexes on Bhojpuri language (1.55×), Nobel Peace Prize (3.55×), Sibling (2.11×), and Nonprofit organization (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for UNICEF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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