Rascasse Audience Intelligence

Charity and causes Audience in India

A data profile of the people who buy, follow and care about Charity and causes in India — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 8,646,533 people in India.

#410among Topic in India#106in Business & Career

The average Charity and causes fan in India is 35.9 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Charity and causes profile in India.

Audience size
8.6M
in India
Gender
22.3%♀
77.7% male
Age
35.9
average years
Country rank
#546
Topic in India
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charity and causes fans

22.3% are female, 77.7% are male, average age 35.9.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Charity and causes audience in India
MetricValue
Female22.3%
Male77.7%
Average age35.9
Estimated audience size8,646,533
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Charity and causes audience in India
Age bracketShare%
16-1922%
20-2928%
30-3921%
40-4915%
50+13%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Charity and causes audience comes from India.

Worldwide audience distribution share by country for Charity and causes
CountryShare
United States21.7%
United Kingdom6.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charity and causes audience in India is strongest.

Fig. 05

Top regions by affinity

Charity and causes fans by region: top regions in India
#RegionReachAffinity×
01Chhattisgarh~70K1.17×
02Uttarakhand~50K1.17×
03Jammu and Kashmir~40K1.13×
04Jharkhand~80K1.10×
05Assam~90K1.04×
06Odisha~90K1.01×
07Punjab (region)~100K1.00×
08Andhra Pradesh~100K1.00×
09Haryana~100K0.98×
10Madhya Pradesh~200K0.97×
11Rajasthan~200K0.96×
12Bihar~200K0.96×
13Kerala~100K0.96×
14Gujarat~200K0.95×
15Telangana~100K0.95×
16West Bengal~300K0.94×
17Karnataka~200K0.93×
18Tamil Nadu~200K0.93×
19Maharashtra~400K0.92×
20Uttar Pradesh~400K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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