A data profile of the people who buy, follow and care about Charity and causes in Finland — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 500,538 people in Finland.
Charity and causes has an estimated audience of 500,538 people in Finland. 71.4% are female, 28.6% are male, average age 49.2. Top brand affinities: Yle Uutiset, Dernières Nouvelles d'Alsace, Prisma, Helsingin Sanomat, Iltalehti.
Top brand affinities include Yle Uutiset, Dernières Nouvelles d'Alsace, Prisma, with strongest over-indexing on Yle Uutiset (2.41× the country average).
Demographically, the Charity and causes audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Community Orientation, Creativity.
The typical Charity and causes fan in Finland is more female, around 49.2 years old, with strong Community Orientation tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Charity and causes profile in Finland.
71.4% are female, 28.6% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 49.2 |
| Estimated audience size | 500,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Charity and causes audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.7% |
| Italy | 4.9% |
The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 3.78× | ||
| 02 | Yle Uutiset | Movies & TV | 2.41× | ||
| 03 | Dogs | Pets & Animals | 2.14× | ||
| 04 | Dernières Nouvelles d'Alsace | News | 2.13× | ||
| 05 | Prisma | Music & Radio | 2.10× | ||
| 06 | Ilta-Sanomat | News | 2.06× | ||
| 07 | Kauppalehti | News | 2.05× | ||
| 08 | Iltalehti | News | 2.04× | ||
| 09 | Helsingin Sanomat | News | 1.94× | ||
| 10 | Politics and social issues | Politics & Society | 1.94× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Nature | Home & Garden | 1.80× | ||
| 13 | Internet & Social Media | 1.77× | |||
| 14 | Veikkaus | Games | 1.74× | ||
| 15 | Liiga | Sports | 1.73× | ||
| 16 | Helsinki | Travel & Leisure | 1.73× | ||
| 17 | Finnair | Travel & Leisure | 1.72× | ||
| 18 | YouTube | Movies & TV | 1.69× | ||
| 19 | Internet & Social Media | 1.65× | |||
| 20 | IKEA | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.30× | |
| Creativity | OPEN | 1.80× | |
| Extroversion | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.98× | |
| Individualism | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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