Rascasse Audience Intelligence

Charity and causes Audience in Switzerland

A data profile of the people who buy, follow and care about Charity and causes in Switzerland — modelled from more than twelve digital signal sources. Charity and causes has an estimated audience of 964,884 people in Switzerland.

#393among Topic in Switzerland
#81in Business & Career

The average Charity and causes fan in Switzerland is 47.2 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich.

Top brand affinities include Migros, Coop, IKEA, with strongest over-indexing on Migros (2.17× the country average).

Demographically, the Charity and causes audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

The typical Charity and causes fan in Switzerland is more female, around 47.2 years old, with strong Sustainability tendencies and a notable affinity for Migros.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Charity and causes profile in Switzerland.

Audience size
965K
in Switzerland
Gender
58.8%♀
41.2% male
Age
47.2
average years
Country rank
#573
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charity and causes fans

58.8% are female, 41.2% are male, average age 47.2.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Charity and causes audience in Switzerland
MetricValue
Female58.8%
Male41.2%
Average age47.2
Estimated audience size964,884
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Charity and causes audience in Switzerland
Age bracketShare%
16-193%
20-2913%
30-3920%
40-4926%
50+38%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Charity and causes audience comes from Switzerland.

Worldwide audience distribution share by country for Charity and causes
CountryShare
United States21.7%
United Kingdom6.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charity and causes audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Charity and causes fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~200K1.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charity and causes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charity and causes audience
#·InterestCategoryAffinity×
01UBSBusiness & Career2.32×
02MagazinesLiterature2.30×
03MigrosShopping2.17×
04Politics and social issuesPolitics & Society2.07×
05GoogleInternet & Social Media2.06×
06SwisscomTechnology & Electronics2.05×
07HotelsTravel & Leisure2.05×
08IKEAHome & Garden2.04×
09Swiss International Air LinesTravel & Leisure2.04×
10Central EuropeTravel & Leisure2.03×
11Western EuropeTravel & Leisure2.03×
12FacebookInternet & Social Media2.01×
13Personal financeBusiness & Career1.98×
14CoopFood & Beverages1.95×
15Italian languagePolitics & Society1.94×
16ZürichTravel & Leisure1.93×
17YouTubeMovies & TV1.84×
18McDonald'sFood & Beverages1.84×
19BildNews1.65×
20Amazon.comShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charity and causes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charity and causes audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.35×
Urban LifestyleOPEN2.23×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charity and causes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.30×
PatriotismCONSERVATISM0.37×
TravellingTHRILL0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Switzerland

See Charity and causes audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Charity and causes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →