A data profile of the people who buy, follow and care about Swiss International Air Lines in Switzerland — modelled from more than twelve digital signal sources. Swiss International Air Lines has an estimated audience of 3,461,790 people in Switzerland.
The average Swiss International Air Lines fan in Switzerland is 43.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include EasyJet, Coop, Betty Bossi, with strongest over-indexing on EasyJet (2.8× the country average).
Demographically, the Swiss International Air Lines audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Swiss International Air Lines fan in Switzerland is balanced, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for EasyJet.
The key figures that characterise the Swiss International Air Lines profile in Switzerland.
51.4% are female, 48.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.1 |
| Estimated audience size | 3,461,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Swiss International Air Lines audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 47.5% |
| Germany | 17.7% |
| China | 4.6% |
Where the Swiss International Air Lines audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 2.37× | |
| 02 | Canton of Zug | ~80K | 1.85× | |
| 03 | Aargau | ~300K | 1.52× | |
| 04 | Schwyz | ~70K | 1.41× | |
| 05 | Canton of Geneva | ~300K | 1.39× | |
| 06 | Canton of St. Gallen | ~200K | 1.39× | |
| 07 | Luzern | ~200K | 1.38× | |
| 08 | Thurgau | ~100K | 1.26× | |
| 09 | Canton of Bern | ~400K | 1.21× | |
| 10 | Vaud | ~400K | 1.14× | |
| 11 | Schaffhausen | ~30K | 1.06× | |
| 12 | Graubünden | ~80K | 0.99× | |
| 13 | Solothurn | ~80K | 0.91× | |
| 14 | Fribourg | ~100K | 0.88× | |
| 15 | Valais | ~100K | 0.84× | |
| 16 | Neuchatel | ~60K | 0.79× | |
| 17 | Basel-City | ~100K | 0.77× | |
| 18 | Canton of Glarus | ~9K | 0.73× | |
| 19 | Basel-Landschaft | ~60K | 0.72× | |
| 20 | Canton of Nidwalden | ~9K | 0.70× | |
| 21 | Appenzell Ausserrhoden | ~10K | 0.67× | |
| 22 | Canton of Obwalden | ~9K | 0.66× | |
| 23 | Ticino | ~80K | 0.58× | |
| 24 | Uri | ~6K | 0.53× | |
| 25 | Appenzell Innerrhoden | ~2K | 0.48× | |
| 26 | Jura | ~10K | 0.47× |
The strongest cross-interests of the Swiss International Air Lines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lufthansa | Travel & Leisure | 5.00× | ||
| 02 | Betty Bossi | Food & Beverages | 4.95× | ||
| 03 | EasyJet | Travel & Leisure | 2.80× | ||
| 04 | Coop | Food & Beverages | 2.06× | ||
| 05 | Swisscom | Technology & Electronics | 2.01× | ||
| 06 | UBS | Business & Career | 1.94× | ||
| 07 | Hotels | Travel & Leisure | 1.90× | ||
| 08 | Nature | Home & Garden | 1.89× | ||
| 09 | Beauty | Beauty & Wellness | 1.83× | ||
| 10 | Family | Kids & Family | 1.82× | ||
| 11 | Bern | Travel & Leisure | 1.78× | ||
| 12 | Photography | Arts & Culture | 1.77× | ||
| 13 | YouTube | Movies & TV | 1.74× | ||
| 14 | Internet & Social Media | 1.73× | |||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Migros | Shopping | 1.70× | ||
| 17 | Design | Home & Garden | 1.69× | ||
| 18 | Shopping | Shopping | 1.68× | ||
| 19 | Online shopping | Shopping | 1.66× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.85× | |
| Price Sensitivity | PREMIUM | 1.85× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Social Media Usage | JOY | 0.89× |
Swiss International Air Lines's target market in Switzerland covers an estimated 3,461,790 people, concentrated in Canton of Zürich and Canton of Bern.
51.4% of the Swiss International Air Lines audience are female, 48.6% are male, with an average age of 43.1 years.
Swiss International Air Lines fans show strongest brand affinity for EasyJet (2.8×), Coop (2.06×), and Betty Bossi (4.95×) over the country average.
Swiss International Air Lines fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~400K), and Vaud (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Swiss International Air Lines itself, the audience over-indexes on Coop (2.06×), Betty Bossi (4.95×), YouTube (1.74×), and Instagram (1.73×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swiss International Air Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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