A data profile of the people who buy, follow and care about Online shopping in Switzerland — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 4,113,669 people in Switzerland.
The average Online shopping fan in Switzerland is 42.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Demographically, the Online shopping audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The key figures that characterise the Online shopping profile in Switzerland.
56.6% are female, 43.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.5 |
| Estimated audience size | 4,113,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Online shopping audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~900K | 1.25× | |
| 02 | Appenzell Innerrhoden | ~7K | 1.24× | |
| 03 | Canton of St. Gallen | ~200K | 1.17× | |
| 04 | Uri | ~20K | 1.12× | |
| 05 | Canton of Glarus | ~20K | 1.10× | |
| 06 | Canton of Nidwalden | ~20K | 1.09× | |
| 07 | Canton of Obwalden | ~20K | 1.08× | |
| 08 | Appenzell Ausserrhoden | ~20K | 1.06× | |
| 09 | Aargau | ~300K | 1.05× | |
| 10 | Luzern | ~200K | 1.04× | |
| 11 | Solothurn | ~100K | 0.99× | |
| 12 | Schaffhausen | ~30K | 0.99× | |
| 13 | Canton of Bern | ~400K | 0.98× | |
| 14 | Thurgau | ~100K | 0.98× | |
| 15 | Graubünden | ~90K | 0.97× | |
| 16 | Canton of Zug | ~50K | 0.96× | |
| 17 | Basel-City | ~200K | 0.95× | |
| 18 | Basel-Landschaft | ~90K | 0.95× | |
| 19 | Schwyz | ~60K | 0.93× | |
| 20 | Neuchatel | ~80K | 0.91× | |
| 21 | Fribourg | ~100K | 0.87× | |
| 22 | Valais | ~100K | 0.85× | |
| 23 | Ticino | ~100K | 0.82× | |
| 24 | Canton of Geneva | ~200K | 0.78× | |
| 25 | Vaud | ~300K | 0.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.15× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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