A data profile of the people who buy, follow and care about Online shopping in Ireland — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 2,223,138 people in Ireland.
Online shopping has an estimated audience of 2,223,138 people in Ireland. 59.1% are female, 40.9% are male, average age 40.5. Top brand affinities: Franz Ferdinand (band).
Top brand affinities include Franz Ferdinand (band), with strongest over-indexing on Franz Ferdinand (band) (1.64× the country average).
Demographically, the Online shopping audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Online shopping fan in Ireland is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Franz Ferdinand (band).
The key figures that characterise the Online shopping profile in Ireland.
59.1% are female, 40.9% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.5 |
| Estimated audience size | 2,223,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Online shopping audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
The strongest cross-interests of the Online shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Franz Ferdinand (band) | Music & Radio | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Travelling | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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