A data profile of the people who buy, follow and care about Online shopping in Belgium — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 5,873,988 people in Belgium.
The average Online shopping fan in Belgium is 43.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Demographically, the Online shopping audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The key figures that characterise the Online shopping profile in Belgium.
57.7% are female, 42.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.6 |
| Estimated audience size | 5,873,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Online shopping audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~800K | 1.38× | |
| 02 | Brussels | ~500K | 1.22× | |
| 03 | East Flanders | ~700K | 1.13× | |
| 04 | Flemish Brabant | ~600K | 1.12× | |
| 05 | West Flanders | ~500K | 1.09× | |
| 06 | Limburg | ~300K | 1.04× | |
| 07 | Luxembourg | ~100K | 0.98× | |
| 08 | Walloon Brabant | ~100K | 0.97× | |
| 09 | Province of Namur | ~300K | 0.95× | |
| 10 | Liege | ~500K | 0.91× | |
| 11 | Hainaut | ~500K | 0.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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