A data profile of the people who buy, follow and care about Online shopping in Poland — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 13,458,837 people in Poland.
Online shopping has an estimated audience of 13,458,837 people in Poland. 60.2% are female, 39.8% are male, average age 40.5.
Demographically, the Online shopping audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The key figures that characterise the Online shopping profile in Poland.
60.2% are female, 39.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 40.5 |
| Estimated audience size | 13,458,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Online shopping audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.05× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Travelling | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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