A data profile of the people who buy, follow and care about Online shopping in Indonesia — modelled from more than twelve digital signal sources. Online shopping has an estimated audience of 19,064,591 people in Indonesia.
The average Online shopping fan in Indonesia is 35.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Queen Latifah, Spirit Halloween, Biedronka, with strongest over-indexing on Queen Latifah (1.52× the country average).
Demographically, the Online shopping audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 34 regions tracked by Rascasse.
The typical Online shopping fan in Indonesia is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queen Latifah.
The key figures that characterise the Online shopping profile in Indonesia.
47.3% are female, 52.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 35.4 |
| Estimated audience size | 19,064,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Online shopping audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.6% |
| India | 5.5% |
Where the Online shopping audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1.5M | 1.12× | |
| 02 | West Sulawesi | ~90K | 1.11× | |
| 03 | Bangka-Belitung Islands | ~100K | 1.06× | |
| 04 | West Papua | ~60K | 1.06× | |
| 05 | Bengkulu | ~200K | 1.04× | |
| 06 | Papua (province) | ~100K | 1.03× | |
| 07 | Gorontalo (disambiguation)(2) | ~80K | 1.03× | |
| 08 | North Maluku | ~70K | 1.03× | |
| 09 | West Kalimantan | ~300K | 1.02× | |
| 10 | Central Kalimantan | ~200K | 1.02× | |
| 11 | North Kalimantan | ~60K | 1.02× | |
| 12 | Banten | ~800K | 1.01× | |
| 13 | Special Region of Yogyakarta | ~300K | 1.01× | |
| 14 | Maluku | ~90K | 1.01× | |
| 15 | Central Java | ~2M | 0.99× | |
| 16 | West Nusa Tenggara | ~200K | 0.99× | |
| 17 | Southeast Sulawesi | ~100K | 0.99× | |
| 18 | East Java | ~2M | 0.98× | |
| 19 | South Sumatra | ~400K | 0.97× | |
| 20 | Jambi | ~200K | 0.97× | |
| 21 | North Sulawesi | ~200K | 0.97× | |
| 22 | East Nusa Tenggara | ~200K | 0.97× | |
| 23 | Central Sulawesi | ~200K | 0.97× | |
| 24 | Bali | ~400K | 0.96× | |
| 25 | South Kalimantan | ~200K | 0.96× | |
| 26 | Lampung | ~400K | 0.94× | |
| 27 | West Sumatra | ~300K | 0.94× | |
| 28 | Aceh | ~200K | 0.94× | |
| 29 | Riau Islands | ~200K | 0.94× | |
| 30 | South Sulawesi | ~500K | 0.91× | |
| 31 | Riau | ~400K | 0.91× | |
| 32 | East Kalimantan | ~300K | 0.91× | |
| 33 | North Sumatra | ~800K | 0.85× | |
| 34 | West Java | ~2.5M | 0.75× |
The strongest cross-interests of the Online shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spirit Halloween | Kids & Family | 2.57× | ||
| 02 | Pure Encapsulations | Health | 1.56× | ||
| 03 | Biedronka | Shopping | 1.53× | ||
| 04 | Queen Latifah | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.48× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.63× |
Online shopping has an estimated audience of 19,064,591 people in Indonesia, concentrated in West Java and East Java.
47.3% of Online shopping fans are female, 52.7% are male, with an average age of 35.4 years.
Online shopping fans show strongest brand affinity for Queen Latifah (1.52×), Spirit Halloween (2.57×), and Biedronka (1.53×) over the country average.
Online shopping fans in Indonesia are most concentrated in West Java (reach ~2.5M), East Java (reach ~2M), and Central Java (reach ~2M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Online shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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