Rascasse Audience Intelligence

Shopping audiences in Indonesia

The strongest Shopping audiences in Indonesia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Indonesia 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Indonesia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Indonesia — full ranking

  1. Shopping20.4M
  2. Shopping and fashion19.9M
  3. Online shopping19.1M
  4. Tokopedia10.5M
  5. Shopee10.4M
  6. Shopping malls9.3M
  7. Reseller7.6M
  8. Coupons7.5M
  9. Discount stores7.2M
  10. Discounts and allowances7M
  11. Sales promotion6.8M
  12. Price5.2M
  13. Gift5.2M
  14. Supermarket5.1M
  15. Home shopping4.6M
  16. Deal of the day4.6M
  17. OLX4.3M
  18. Voucher4M
  19. Toko Baju3.9M
  20. Purchase discount3.7M
  21. Cashback reward program3.7M
  22. FamilyMart3.1M
  23. Drop shipping3M
  24. Hypermarket2.8M
  25. Online shopping malls2.6M
  26. Uniqlo2.6M
  27. Gratis2.5M
  28. Department store2.4M
  29. Money back guarantee2.4M
  30. Bukalapak2.3M
  31. EBay2.2M
  32. Luxury Lifestyle2.1M
  33. Buy one, get one free2.1M
  34. Discounting1.8M
  35. H&M1.8M
  36. Promotion (marketing)1.7M
  37. Black Friday (shopping)1.6M
  38. Jumbo (supermarket)1.6M
  39. Bargain Hunters1.6M
  40. First-time buyer1.6M
  41. Warehouse1.6M
  42. Social shopping1.5M
  43. Sephora1.5M
  44. The Avenues (Kuwait)1.5M
  45. Payment system1.3M
  46. Online grocer1.3M
  47. Luxury Shop1.2M
  48. 7-Eleven1.1M
  49. Grab (company)1.1M
  50. Taobao1.1M
Section 02

Other categories in Indonesia