A data profile of the people who buy, follow and care about Sales promotion in Indonesia — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 6,814,195 people in Indonesia.
Sales promotion has an estimated audience of 6,814,195 people in Indonesia. 52.5% are female, 47.5% are male, average age 36.6. Top brand affinities: Cash on delivery, Telegram, Cashback reward program, Spas, Sunglasses.
Top brand affinities include Cash on delivery, Telegram, Cashback reward program, with strongest over-indexing on Cash on delivery (2.21× the country average).
Demographically, the Sales promotion audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Sales promotion fan in Indonesia is balanced, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Cash on delivery.
The key figures that characterise the Sales promotion profile in Indonesia.
52.5% are female, 47.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.6 |
| Estimated audience size | 6,814,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 31% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Sales promotion audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyber Monday | Shopping | 2.85× | ||
| 02 | Longchamp | Fashion & Accessoires | 2.33× | ||
| 03 | Cash on delivery | Business & Career | 2.21× | ||
| 04 | Loyalty program | Shopping | 2.12× | ||
| 05 | Cashback reward program | Shopping | 2.06× | ||
| 06 | Indonesian cuisine | Food & Beverages | 1.95× | ||
| 07 | Investment management | Business & Career | 1.89× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.76× | ||
| 09 | Telegram | Internet & Social Media | 1.69× | ||
| 10 | Slim-fit pants | Fashion & Accessoires | 1.67× | ||
| 11 | High-heeled footwear | Fashion & Accessoires | 1.66× | ||
| 12 | Samsung Galaxy | Technology & Electronics | 1.63× | ||
| 13 | Viu (streaming media) | Movies & TV | 1.60× | ||
| 14 | GitHub | Internet & Social Media | 1.59× | ||
| 15 | Cholesterol | Food & Beverages | 1.56× | ||
| 16 | Modern architecture | Arts & Culture | 1.55× | ||
| 17 | Home business | Business & Career | 1.54× | ||
| 18 | Bars | Travel & Leisure | 1.52× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Fast fashion | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Community Orientation | OPEN | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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