A data profile of the people who buy, follow and care about Bars in Indonesia — modelled from more than twelve digital signal sources. Bars has an estimated audience of 3,726,090 people in Indonesia.
The average Bars fan in Indonesia is 37.3 years old, more male, and lives primarily in Bali.
The audience is concentrated in Bali, Jakarta, West Java.
Top brand affinities include Heavy metal music, TV, Fitness and wellness, with strongest over-indexing on Heavy metal music (2.67× the country average).
Demographically, the Bars audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Bars fan in Indonesia is more male, around 37.3 years old, with strong Social Media Usage tendencies and a notable affinity for Heavy metal music.
The key figures that characterise the Bars profile in Indonesia.
37.7% are female, 62.3% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 37.3 |
| Estimated audience size | 3,726,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Bars audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~500K | 7.02× | |
| 02 | West Nusa Tenggara | ~100K | 2.41× | |
| 03 | Jakarta | ~500K | 1.64× | |
| 04 | East Nusa Tenggara | ~60K | 1.43× | |
| 05 | Special Region of Yogyakarta | ~90K | 1.40× | |
| 06 | Riau Islands | ~50K | 1.16× | |
| 07 | Banten | ~100K | 0.97× | |
| 08 | Maluku | ~20K | 0.96× | |
| 09 | Papua (province) | ~20K | 0.92× | |
| 10 | North Maluku | ~10K | 0.90× | |
| 11 | Bangka-Belitung Islands | ~20K | 0.88× | |
| 12 | North Kalimantan | ~10K | 0.85× | |
| 13 | West Papua | ~10K | 0.84× | |
| 14 | North Sulawesi | ~30K | 0.83× | |
| 15 | Central Sulawesi | ~20K | 0.73× | |
| 16 | Central Kalimantan | ~20K | 0.73× | |
| 17 | West Kalimantan | ~40K | 0.72× | |
| 18 | West Sulawesi | ~10K | 0.72× | |
| 19 | Southeast Sulawesi | ~20K | 0.71× | |
| 20 | Gorontalo (disambiguation)(2) | ~10K | 0.70× | |
| 21 | East Java | ~300K | 0.69× | |
| 22 | East Kalimantan | ~40K | 0.69× | |
| 23 | West Java | ~400K | 0.66× | |
| 24 | Central Java | ~200K | 0.65× | |
| 25 | North Sumatra | ~100K | 0.65× | |
| 26 | Lampung | ~50K | 0.62× | |
| 27 | South Sulawesi | ~70K | 0.61× | |
| 28 | South Sumatra | ~50K | 0.59× | |
| 29 | Jambi | ~30K | 0.59× | |
| 30 | Bengkulu | ~20K | 0.57× | |
| 31 | South Kalimantan | ~30K | 0.56× | |
| 32 | Riau | ~50K | 0.52× | |
| 33 | Aceh | ~20K | 0.48× | |
| 34 | West Sumatra | ~30K | 0.47× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plays | Literature | 2.99× | ||
| 02 | Heavy metal music | Music & Radio | 2.67× | ||
| 03 | Card games | Games | 2.27× | ||
| 04 | Parties | Music & Radio | 2.23× | ||
| 05 | Electronic music | Music & Radio | 2.20× | ||
| 06 | Rock music | Music & Radio | 2.04× | ||
| 07 | Anime movies | Movies & TV | 1.97× | ||
| 08 | TV reality shows | Movies & TV | 1.94× | ||
| 09 | Horror movies | Movies & TV | 1.92× | ||
| 10 | Music videos | Music & Radio | 1.78× | ||
| 11 | Pop music | Music & Radio | 1.65× | ||
| 12 | Photography | Arts & Culture | 1.63× | ||
| 13 | Live events | Music & Radio | 1.62× | ||
| 14 | Outdoor recreation | Sports | 1.62× | ||
| 15 | TV | Movies & TV | 1.60× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.60× | ||
| 17 | Video games | Games | 1.55× | ||
| 18 | Restaurants | Food & Beverages | 1.55× | ||
| 19 | Personal finance | Business & Career | 1.53× | ||
| 20 | Fitness and wellness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.21× | |
| Design Affinity | PREMIUM | 1.15× | |
| Spirituality | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.52× | |
| Travelling | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.84× |
Bars has an estimated audience of 3,726,090 people in Indonesia, concentrated in Bali and Jakarta.
37.7% of Bars fans are female, 62.3% are male, with an average age of 37.3 years.
Bars fans show strongest brand affinity for Heavy metal music (2.67×), TV (1.6×), and Fitness and wellness (1.51×) over the country average.
Bars fans in Indonesia are most concentrated in Bali (reach ~500K), Jakarta (reach ~500K), and West Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on TV (1.6×), Fitness and wellness (1.51×), Music videos (1.78×), and Video games (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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