A data profile of the people who buy, follow and care about Women's clothing in Indonesia — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 11,459,110 people in Indonesia.
The average Women's clothing fan in Indonesia is 34.6 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Real Madrid C.F., Online shopping, WhatsApp, with strongest over-indexing on Real Madrid C.F. (1.72× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Women's clothing fan in Indonesia is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Women's clothing profile in Indonesia.
60.3% are female, 39.7% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 34.6 |
| Estimated audience size | 11,459,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Women's clothing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~800K | 3.54× | |
| 02 | North Kalimantan | ~40K | 1.05× | |
| 03 | Bengkulu | ~100K | 1.03× | |
| 04 | Bangka-Belitung Islands | ~60K | 1.03× | |
| 05 | North Maluku | ~40K | 1.03× | |
| 06 | Central Kalimantan | ~90K | 1.02× | |
| 07 | Gorontalo (disambiguation)(2) | ~50K | 1.02× | |
| 08 | North Sulawesi | ~100K | 1.01× | |
| 09 | Papua (province) | ~70K | 1.01× | |
| 10 | Maluku | ~50K | 1.01× | |
| 11 | Jambi | ~100K | 1.00× | |
| 12 | Central Sulawesi | ~100K | 1.00× | |
| 13 | West Sulawesi | ~50K | 1.00× | |
| 14 | West Papua | ~40K | 1.00× | |
| 15 | West Nusa Tenggara | ~100K | 0.99× | |
| 16 | Southeast Sulawesi | ~90K | 0.99× | |
| 17 | Aceh | ~200K | 0.98× | |
| 18 | East Nusa Tenggara | ~100K | 0.98× | |
| 19 | Riau Islands | ~100K | 0.98× | |
| 20 | West Sumatra | ~200K | 0.96× | |
| 21 | West Kalimantan | ~200K | 0.96× | |
| 22 | South Kalimantan | ~100K | 0.96× | |
| 23 | Lampung | ~200K | 0.95× | |
| 24 | South Sulawesi | ~300K | 0.94× | |
| 25 | South Sumatra | ~300K | 0.94× | |
| 26 | Riau | ~300K | 0.94× | |
| 27 | Special Region of Yogyakarta | ~200K | 0.94× | |
| 28 | East Kalimantan | ~200K | 0.94× | |
| 29 | Jakarta | ~800K | 0.91× | |
| 30 | North Sumatra | ~500K | 0.90× | |
| 31 | Banten | ~400K | 0.89× | |
| 32 | Central Java | ~900K | 0.79× | |
| 33 | East Java | ~900K | 0.76× | |
| 34 | West Java | ~1.5M | 0.70× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dresses | Fashion & Accessoires | 1.88× | ||
| 02 | A.C. Milan | Sports | 1.87× | ||
| 03 | Cake | Food & Beverages | 1.84× | ||
| 04 | FIFA World Cup | Sports | 1.74× | ||
| 05 | FC Barcelona | Sports | 1.73× | ||
| 06 | Premier League | Sports | 1.73× | ||
| 07 | Real Madrid C.F. | Sports | 1.72× | ||
| 08 | Bali | Travel & Leisure | 1.72× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 10 | Philippines | Travel & Leisure | 1.71× | ||
| 11 | Malaysia | Travel & Leisure | 1.70× | ||
| 12 | Manchester United F.C. | Sports | 1.64× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | Current events | Arts & Culture | 1.59× | ||
| 15 | K-pop | Music & Radio | 1.58× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 17 | Tokopedia | Shopping | 1.55× | ||
| 18 | Jewelry | Fashion & Accessoires | 1.53× | ||
| 19 | Shoes | Fashion & Accessoires | 1.52× | ||
| 20 | Online shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Spirituality | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.78× |
Women's clothing has an estimated audience of 11,459,110 people in Indonesia, concentrated in West Java and East Java.
60.3% of Women's clothing fans are female, 39.7% are male, with an average age of 34.6 years.
Women's clothing fans show strongest brand affinity for Real Madrid C.F. (1.72×), Online shopping (1.51×), and WhatsApp (1.62×) over the country average.
Women's clothing fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~900K), and Central Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Online shopping (1.51×), WhatsApp (1.62×), Manchester United F.C. (1.64×), and FC Barcelona (1.73×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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