A data profile of the people who buy, follow and care about Real Madrid C.F. in Indonesia — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 20,422,716 people in Indonesia.
The average Real Madrid C.F. fan in Indonesia is 30.9 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Liga Champions, FC Barcelona, FIFA World Cup, with strongest over-indexing on Liga Champions (3.54× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Indonesia is more male, around 30.9 years old, with strong Design Affinity tendencies and a notable affinity for Liga Champions.
The key figures that characterise the Real Madrid C.F. profile in Indonesia.
28.1% are female, 71.9% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 30.9 |
| Estimated audience size | 20,422,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Real Madrid C.F. audience comes from Indonesia.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
Where the Real Madrid C.F. audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Maluku | ~200K | 2.17× | |
| 02 | East Nusa Tenggara | ~500K | 2.05× | |
| 03 | Maluku | ~100K | 1.53× | |
| 04 | West Sulawesi | ~100K | 1.41× | |
| 05 | North Sulawesi | ~300K | 1.28× | |
| 06 | Southeast Sulawesi | ~200K | 1.26× | |
| 07 | Central Sulawesi | ~200K | 1.24× | |
| 08 | Papua (province) | ~100K | 1.23× | |
| 09 | Aceh | ~300K | 1.22× | |
| 10 | West Papua | ~80K | 1.22× | |
| 11 | South Sulawesi | ~700K | 1.20× | |
| 12 | Gorontalo (disambiguation)(2) | ~100K | 1.18× | |
| 13 | West Nusa Tenggara | ~300K | 1.16× | |
| 14 | North Sumatra | ~1M | 0.99× | |
| 15 | North Kalimantan | ~60K | 0.95× | |
| 16 | Jambi | ~200K | 0.93× | |
| 17 | South Sumatra | ~500K | 0.92× | |
| 18 | Bangka-Belitung Islands | ~90K | 0.86× | |
| 19 | West Sumatra | ~300K | 0.81× | |
| 20 | Riau | ~400K | 0.80× | |
| 21 | Banten | ~600K | 0.78× | |
| 22 | Lampung | ~300K | 0.76× | |
| 23 | East Java | ~1.5M | 0.75× | |
| 24 | Riau Islands | ~200K | 0.74× | |
| 25 | West Kalimantan | ~200K | 0.73× | |
| 26 | Bengkulu | ~100K | 0.73× | |
| 27 | West Java | ~2.5M | 0.72× | |
| 28 | East Kalimantan | ~200K | 0.72× | |
| 29 | South Kalimantan | ~200K | 0.68× | |
| 30 | Central Kalimantan | ~100K | 0.66× | |
| 31 | Central Java | ~1.5M | 0.65× | |
| 32 | Jakarta | ~900K | 0.57× | |
| 33 | Bali | ~200K | 0.56× | |
| 34 | Special Region of Yogyakarta | ~200K | 0.53× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liga Champions | Sports | 3.54× | ||
| 02 | Lionel Messi | Sports | 3.28× | ||
| 03 | Cristiano Ronaldo | Sports | 3.22× | ||
| 04 | UEFA Europa League | Sports | 2.94× | ||
| 05 | UEFA Champions League | Sports | 2.90× | ||
| 06 | FC Barcelona | Sports | 2.85× | ||
| 07 | FIFA World Cup | Sports | 2.85× | ||
| 08 | Liverpool F.C. | Sports | 2.39× | ||
| 09 | Premier League | Sports | 2.31× | ||
| 10 | Juventus F.C. | Sports | 2.31× | ||
| 11 | La Liga | Sports | 2.22× | ||
| 12 | Manchester United F.C. | Sports | 2.17× | ||
| 13 | Serie A | Sports | 2.07× | ||
| 14 | Jay Idzes | Sports | 2.07× | ||
| 15 | Manchester City F.C. | Sports | 2.00× | ||
| 16 | A.C. Milan | Sports | 1.98× | ||
| 17 | Ligue 1 | Sports | 1.93× | ||
| 18 | TIMNAS INDONESIA | Sports | 1.81× | ||
| 19 | Inter Milan | Sports | 1.80× | ||
| 20 | Persib Bandung | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Risk Appetite | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.31× | |
| Need for Security | CONSERVATISM | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.37× |
Real Madrid C.F. has an estimated audience of 20,422,716 people in Indonesia, concentrated in West Java and East Java.
28.1% of Real Madrid C.F. fans are female, 71.9% are male, with an average age of 30.9 years.
Real Madrid C.F. fans show strongest brand affinity for Liga Champions (3.54×), FC Barcelona (2.85×), and FIFA World Cup (2.85×) over the country average.
Real Madrid C.F. fans in Indonesia are most concentrated in West Java (reach ~2.5M), East Java (reach ~1.5M), and Central Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on FC Barcelona (2.85×), FIFA World Cup (2.85×), Manchester United F.C. (2.17×), and UEFA Champions League (2.9×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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