A data profile of the people who buy, follow and care about K-pop in Indonesia — modelled from more than twelve digital signal sources. K-pop has an estimated audience of 7,921,758 people in Indonesia.
The average K-pop fan in Indonesia is 32.3 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Alexis (singer), Korean drama, Allkpop, with strongest over-indexing on Alexis (singer) (1.5× the country average).
Demographically, the K-pop audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical K-pop fan in Indonesia is more female, around 32.3 years old, with strong Individualism tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the K-pop profile in Indonesia.
57.5% are female, 42.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 32.3 |
| Estimated audience size | 7,921,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide K-pop audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 18.1% |
| Japan | 14.0% |
| United States | 13.8% |
Where the K-pop audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~800K | 1.27× | |
| 02 | Banten | ~400K | 1.25× | |
| 03 | South Kalimantan | ~100K | 1.21× | |
| 04 | Bali | ~200K | 1.18× | |
| 05 | East Java | ~1M | 1.17× | |
| 06 | Central Java | ~900K | 1.16× | |
| 07 | Riau | ~200K | 1.16× | |
| 08 | East Kalimantan | ~100K | 1.14× | |
| 09 | Riau Islands | ~100K | 1.13× | |
| 10 | Special Region of Yogyakarta | ~100K | 1.11× | |
| 11 | West Java | ~1.5M | 1.10× | |
| 12 | West Kalimantan | ~100K | 1.10× | |
| 13 | Bangka-Belitung Islands | ~40K | 1.10× | |
| 14 | South Sumatra | ~200K | 1.09× | |
| 15 | Central Kalimantan | ~70K | 1.09× | |
| 16 | South Sulawesi | ~300K | 1.08× | |
| 17 | West Sumatra | ~100K | 1.04× | |
| 18 | North Sulawesi | ~90K | 1.03× | |
| 19 | Lampung | ~200K | 1.01× | |
| 20 | Jambi | ~90K | 1.00× | |
| 21 | North Kalimantan | ~20K | 1.00× | |
| 22 | West Sulawesi | ~30K | 0.98× | |
| 23 | Southeast Sulawesi | ~60K | 0.97× | |
| 24 | North Sumatra | ~400K | 0.95× | |
| 25 | Gorontalo (disambiguation)(2) | ~30K | 0.95× | |
| 26 | Bengkulu | ~60K | 0.94× | |
| 27 | West Papua | ~20K | 0.93× | |
| 28 | Maluku | ~30K | 0.92× | |
| 29 | Central Sulawesi | ~70K | 0.90× | |
| 30 | Papua (province) | ~40K | 0.88× | |
| 31 | North Maluku | ~20K | 0.86× | |
| 32 | West Nusa Tenggara | ~80K | 0.83× | |
| 33 | Aceh | ~90K | 0.81× | |
| 34 | East Nusa Tenggara | ~60K | 0.75× |
The strongest cross-interests of the K-pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean Tour | POI | 2.60× | ||
| 02 | Park Bo-gum | Movies & TV | 2.59× | ||
| 03 | BTS | Music & Radio | 2.45× | ||
| 04 | Red Velvet (band) | Music & Radio | 2.42× | ||
| 05 | Enhypen | Music & Radio | 2.28× | ||
| 06 | BLACKPINK | Music & Radio | 2.28× | ||
| 07 | IVE | Music & Radio | 2.22× | ||
| 08 | KPop Demon Hunters | Movies & TV | 2.16× | ||
| 09 | Song Hye-kyo | Fashion & Accessoires | 2.14× | ||
| 10 | Exo (band) | Music & Radio | 2.11× | ||
| 11 | K-Dramas | Movies & TV | 2.10× | ||
| 12 | IU (singer) | Music & Radio | 2.06× | ||
| 13 | Allkpop | Music & Radio | 1.98× | ||
| 14 | Girls' Generation | Music & Radio | 1.95× | ||
| 15 | Korean movies | Movies & TV | 1.82× | ||
| 16 | Korean Wave | Politics & Society | 1.80× | ||
| 17 | LØLØ | Music & Radio | 1.77× | ||
| 18 | Web fiction | Literature | 1.72× | ||
| 19 | Korean drama | Movies & TV | 1.54× | ||
| 20 | Alexis (singer) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.05× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Risk Appetite | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Healthy Lifestyle | BALANCE | 0.47× | |
| Social Media Usage | JOY | 0.48× |
K-pop has an estimated audience of 7,921,758 people in Indonesia, concentrated in West Java and East Java.
57.5% of K-pop fans are female, 42.5% are male, with an average age of 32.3 years.
K-pop fans show strongest brand affinity for Alexis (singer) (1.5×), Korean drama (1.54×), and Allkpop (1.98×) over the country average.
K-pop fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1M), and Central Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond K-pop itself, the audience over-indexes on Korean drama (1.54×), Allkpop (1.98×), BTS (2.45×), and Korean movies (1.82×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for K-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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