A data profile of the people who buy, follow and care about Korean movies in Indonesia — modelled from more than twelve digital signal sources. Korean movies has an estimated audience of 2,759,538 people in Indonesia.
Korean movies has an estimated audience of 2,759,538 people in Indonesia. 60.4% are female, 39.6% are male, average age 31.0. Top brand affinities: Online newspaper, Local news, Pet Shop Boys, Fast fashion, Jessica Alba.
Top brand affinities include Online newspaper, Local news, Pet Shop Boys, with strongest over-indexing on Online newspaper (7.5× the country average).
Demographically, the Korean movies audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, Individualism.
The typical Korean movies fan in Indonesia is more female, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Korean movies profile in Indonesia.
60.4% are female, 39.6% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 31.0 |
| Estimated audience size | 2,759,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 35% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Korean movies audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 28.9% |
| Indonesia | 19.8% |
| South Korea | 7.8% |
The strongest cross-interests of the Korean movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jessica Alba | Movies & TV | 18.06× | ||
| 02 | Better Call Saul | Movies & TV | 16.01× | ||
| 03 | Pet Shop Boys | Music & Radio | 12.77× | ||
| 04 | Adele | Music & Radio | 10.55× | ||
| 05 | Comedy club | Movies & TV | 10.36× | ||
| 06 | Arabic pop music | Music & Radio | 8.16× | ||
| 07 | Online newspaper | News | 7.50× | ||
| 08 | Employment agency | Business & Career | 7.48× | ||
| 09 | Social shopping | Shopping | 6.90× | ||
| 10 | Fast fashion | Fashion & Accessoires | 6.83× | ||
| 11 | Snapchat | Internet & Social Media | 6.36× | ||
| 12 | Local news | News | 6.35× | ||
| 13 | Employment website | Business & Career | 6.05× | ||
| 14 | Sports betting | Games | 5.05× | ||
| 15 | Aston Villa F.C. | Sports | 4.55× | ||
| 16 | Real Betis | Sports | 4.05× | ||
| 17 | Atlético Madrid | Sports | 3.81× | ||
| 18 | Ligue 1 | Sports | 3.36× | ||
| 19 | Golf | Sports | 3.21× | ||
| 20 | Milk | Food & Beverages | 2.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.63× | |
| Individualism | JOY | 2.59× | |
| Sports Activity | POWER | 2.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.34× | |
| Need for Security | CONSERVATISM | 0.34× | |
| Tradition | CONSERVATISM | 0.38× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korean movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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