A data profile of the people who buy, follow and care about Ligue 1 in Indonesia — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 6,541,089 people in Indonesia.
The average Ligue 1 fan in Indonesia is 30.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Calvin Verdonk, Borussia Dortmund, Atlético Madrid, with strongest over-indexing on Calvin Verdonk (35.62× the country average).
Demographically, the Ligue 1 audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Ligue 1 fan in Indonesia is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Calvin Verdonk.
The key figures that characterise the Ligue 1 profile in Indonesia.
16.8% are female, 83.2% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 16.8% |
| Male | 83.2% |
| Average age | 30.1 |
| Estimated audience size | 6,541,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 36% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 6% |
Where the Ligue 1 audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Java | ~3.5M | 3.20× | |
| 02 | Banten | ~600K | 2.46× | |
| 03 | North Maluku | ~50K | 2.07× | |
| 04 | East Java | ~1.5M | 1.83× | |
| 05 | Central Java | ~1M | 1.69× | |
| 06 | Jakarta | ~800K | 1.55× | |
| 07 | Special Region of Yogyakarta | ~100K | 1.36× | |
| 08 | West Sumatra | ~200K | 1.35× | |
| 09 | South Sulawesi | ~300K | 1.32× | |
| 10 | Lampung | ~200K | 1.27× | |
| 11 | East Kalimantan | ~100K | 1.21× | |
| 12 | Papua (province) | ~40K | 1.11× | |
| 13 | South Kalimantan | ~80K | 0.97× | |
| 14 | Bali | ~100K | 0.93× | |
| 15 | West Sulawesi | ~30K | 0.92× | |
| 16 | West Papua | ~20K | 0.92× | |
| 17 | Bangka-Belitung Islands | ~20K | 0.75× | |
| 18 | Central Kalimantan | ~40K | 0.71× | |
| 19 | Jambi | ~50K | 0.68× | |
| 20 | South Sumatra | ~100K | 0.66× | |
| 21 | North Kalimantan | ~10K | 0.65× | |
| 22 | Southeast Sulawesi | ~30K | 0.61× | |
| 23 | North Sumatra | ~200K | 0.60× | |
| 24 | Central Sulawesi | ~40K | 0.59× | |
| 25 | Riau | ~90K | 0.58× | |
| 26 | Riau Islands | ~40K | 0.56× | |
| 27 | Bengkulu | ~30K | 0.51× | |
| 28 | Gorontalo (disambiguation)(2) | ~10K | 0.48× | |
| 29 | North Sulawesi | ~30K | 0.47× | |
| 30 | Aceh | ~40K | 0.46× | |
| 31 | West Kalimantan | ~40K | 0.42× | |
| 32 | West Nusa Tenggara | ~30K | 0.42× | |
| 33 | Maluku | ~10K | 0.42× | |
| 34 | East Nusa Tenggara | ~20K | 0.33× |
The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 39.16× | ||
| 02 | Calvin Verdonk | Sports | 35.62× | ||
| 03 | Endrick | Sports | 35.27× | ||
| 04 | Eintracht Frankfurt | Sports | 33.12× | ||
| 05 | Olympique de Marseille | Sports | 29.66× | ||
| 06 | Borussia Dortmund | Sports | 27.73× | ||
| 07 | Feyenoord | Sports | 25.82× | ||
| 08 | FIFA Club World Cup | Sports | 23.49× | ||
| 09 | Marcus Rashford | Sports | 21.62× | ||
| 10 | PSS Sleman | Sports | 20.72× | ||
| 11 | Atlético Madrid | Sports | 19.82× | ||
| 12 | Athletic Bilbao | Sports | 18.40× | ||
| 13 | Aston Villa F.C. | Sports | 15.90× | ||
| 14 | Sports betting | Games | 15.49× | ||
| 15 | A.S. Roma | Sports | 10.69× | ||
| 16 | Paris Saint-Germain | Sports | 9.97× | ||
| 17 | Inter Milan | Sports | 9.48× | ||
| 18 | Manchester City F.C. | Sports | 8.67× | ||
| 19 | A.C. Milan | Sports | 7.34× | ||
| 20 | Liga Champions | Sports | 6.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.81× | |
| Design Affinity | PREMIUM | 2.37× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.28× | |
| Need for Security | CONSERVATISM | 0.46× | |
| Early Adopter Mentality | POWER | 0.52× |
Ligue 1 has an estimated audience of 6,541,089 people in Indonesia, concentrated in West Java and East Java.
16.8% of Ligue 1 fans are female, 83.2% are male, with an average age of 30.1 years.
Ligue 1 fans show strongest brand affinity for Calvin Verdonk (35.62×), Borussia Dortmund (27.73×), and Atlético Madrid (19.82×) over the country average.
Ligue 1 fans in Indonesia are most concentrated in West Java (reach ~3.5M), East Java (reach ~1.5M), and Central Java (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ligue 1 itself, the audience over-indexes on Borussia Dortmund (27.73×), Atlético Madrid (19.82×), Eredivisie (39.16×), and Inter Milan (9.48×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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