A data profile of the people who buy, follow and care about A.C. Milan in Indonesia — modelled from more than twelve digital signal sources. A.C. Milan has an estimated audience of 6,851,092 people in Indonesia.
The average A.C. Milan fan in Indonesia is 31.7 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Liga Champions, Inter Milan, Ligue 1, with strongest over-indexing on Liga Champions (6.67× the country average).
Demographically, the A.C. Milan audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical A.C. Milan fan in Indonesia is more male, around 31.7 years old, with strong Design Affinity tendencies and a notable affinity for Liga Champions.
The key figures that characterise the A.C. Milan profile in Indonesia.
20.1% are female, 79.9% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 31.7 |
| Estimated audience size | 6,851,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 8% | |
| 50+ | 8% |
of the worldwide A.C. Milan audience comes from Indonesia.
| Country | Share |
|---|---|
| Italy | 24.2% |
| Indonesia | 7.7% |
| United States | 6.7% |
Where the A.C. Milan audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sulawesi | ~200K | 2.28× | |
| 02 | North Maluku | ~40K | 1.53× | |
| 03 | East Nusa Tenggara | ~100K | 1.49× | |
| 04 | Maluku | ~40K | 1.41× | |
| 05 | Papua (province) | ~50K | 1.16× | |
| 06 | Gorontalo (disambiguation)(2) | ~30K | 1.14× | |
| 07 | Central Sulawesi | ~70K | 1.12× | |
| 08 | West Papua | ~20K | 1.07× | |
| 09 | Banten | ~300K | 1.06× | |
| 10 | Jambi | ~80K | 1.06× | |
| 11 | Jakarta | ~600K | 1.04× | |
| 12 | Bangka-Belitung Islands | ~30K | 1.03× | |
| 13 | West Nusa Tenggara | ~80K | 0.99× | |
| 14 | South Sumatra | ~200K | 0.98× | |
| 15 | West Sumatra | ~100K | 0.93× | |
| 16 | West Java | ~1M | 0.92× | |
| 17 | North Sumatra | ~300K | 0.90× | |
| 18 | East Kalimantan | ~100K | 0.90× | |
| 19 | Central Java | ~600K | 0.88× | |
| 20 | North Kalimantan | ~20K | 0.88× | |
| 21 | Southeast Sulawesi | ~50K | 0.87× | |
| 22 | West Sulawesi | ~20K | 0.87× | |
| 23 | East Java | ~600K | 0.86× | |
| 24 | Riau | ~100K | 0.86× | |
| 25 | Aceh | ~80K | 0.84× | |
| 26 | West Kalimantan | ~80K | 0.83× | |
| 27 | Central Kalimantan | ~50K | 0.82× | |
| 28 | South Sulawesi | ~200K | 0.81× | |
| 29 | Lampung | ~100K | 0.81× | |
| 30 | Bengkulu | ~40K | 0.80× | |
| 31 | South Kalimantan | ~70K | 0.75× | |
| 32 | Special Region of Yogyakarta | ~80K | 0.73× | |
| 33 | Riau Islands | ~50K | 0.70× | |
| 34 | Bali | ~90K | 0.65× |
The strongest cross-interests of the A.C. Milan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 12.98× | ||
| 02 | Marcus Rashford | Sports | 11.61× | ||
| 03 | Aston Villa F.C. | Sports | 9.35× | ||
| 04 | Atlético Madrid | Sports | 9.20× | ||
| 05 | A.S. Roma | Sports | 7.61× | ||
| 06 | Inter Milan | Sports | 6.92× | ||
| 07 | Liga Champions | Sports | 6.67× | ||
| 08 | Serie A | Sports | 6.60× | ||
| 09 | Jay Idzes | Sports | 6.60× | ||
| 10 | Emil Audero | Sports | 6.60× | ||
| 11 | Ligue 1 | Sports | 6.57× | ||
| 12 | Juventus F.C. | Sports | 6.07× | ||
| 13 | Manchester City F.C. | Sports | 6.00× | ||
| 14 | FC Bayern Munich | Sports | 5.97× | ||
| 15 | Paris Saint-Germain | Sports | 5.89× | ||
| 16 | Chelsea F.C. | Sports | 5.19× | ||
| 17 | Manchester United F.C. | Sports | 3.81× | ||
| 18 | FC Barcelona | Sports | 3.56× | ||
| 19 | Real Madrid C.F. | Sports | 3.12× | ||
| 20 | FIFA World Cup | Sports | 3.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.87× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Individualism | JOY | 0.45× | |
| Social Media Usage | JOY | 0.66× |
A.C. Milan has an estimated audience of 6,851,092 people in Indonesia, concentrated in West Java and East Java.
20.1% of A.C. Milan fans are female, 79.9% are male, with an average age of 31.7 years.
A.C. Milan fans show strongest brand affinity for Liga Champions (6.67×), Inter Milan (6.92×), and Ligue 1 (6.57×) over the country average.
A.C. Milan fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~600K), and Central Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond A.C. Milan itself, the audience over-indexes on Inter Milan (6.92×), Ligue 1 (6.57×), Borussia Dortmund (12.98×), and Manchester City F.C. (6.0×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for A.C. Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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