A data profile of the people who buy, follow and care about FC Barcelona in Indonesia — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 11,760,268 people in Indonesia.
The average FC Barcelona fan in Indonesia is 31.0 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Real Madrid C.F., FIFA World Cup, Liga Champions, with strongest over-indexing on Real Madrid C.F. (3.11× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical FC Barcelona fan in Indonesia is more male, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the FC Barcelona profile in Indonesia.
29.3% are female, 70.7% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 31.0 |
| Estimated audience size | 11,760,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide FC Barcelona audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Maluku | ~90K | 2.19× | |
| 02 | East Nusa Tenggara | ~300K | 2.05× | |
| 03 | Maluku | ~100K | 1.88× | |
| 04 | West Sulawesi | ~70K | 1.51× | |
| 05 | North Sulawesi | ~200K | 1.39× | |
| 06 | Southeast Sulawesi | ~100K | 1.33× | |
| 07 | West Nusa Tenggara | ~200K | 1.30× | |
| 08 | Gorontalo (disambiguation)(2) | ~70K | 1.30× | |
| 09 | Papua (province) | ~90K | 1.29× | |
| 10 | West Papua | ~50K | 1.29× | |
| 11 | Central Sulawesi | ~100K | 1.18× | |
| 12 | South Sulawesi | ~400K | 1.05× | |
| 13 | Aceh | ~200K | 1.03× | |
| 14 | North Kalimantan | ~40K | 0.99× | |
| 15 | North Sumatra | ~500K | 0.94× | |
| 16 | South Sumatra | ~200K | 0.84× | |
| 17 | Bangka-Belitung Islands | ~50K | 0.84× | |
| 18 | Riau | ~200K | 0.83× | |
| 19 | West Kalimantan | ~100K | 0.82× | |
| 20 | Jambi | ~100K | 0.82× | |
| 21 | Banten | ~400K | 0.78× | |
| 22 | West Sumatra | ~200K | 0.77× | |
| 23 | Riau Islands | ~90K | 0.74× | |
| 24 | Lampung | ~200K | 0.73× | |
| 25 | Central Kalimantan | ~70K | 0.71× | |
| 26 | Bengkulu | ~70K | 0.69× | |
| 27 | East Kalimantan | ~100K | 0.67× | |
| 28 | West Java | ~1M | 0.65× | |
| 29 | South Kalimantan | ~100K | 0.65× | |
| 30 | East Java | ~800K | 0.63× | |
| 31 | Central Java | ~700K | 0.61× | |
| 32 | Jakarta | ~500K | 0.53× | |
| 33 | Bali | ~100K | 0.53× | |
| 34 | Special Region of Yogyakarta | ~80K | 0.42× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 4.03× | ||
| 02 | Lionel Messi | Sports | 3.84× | ||
| 03 | Liga Champions | Sports | 3.58× | ||
| 04 | FIFA World Cup | Sports | 3.39× | ||
| 05 | UEFA Champions League | Sports | 3.27× | ||
| 06 | Cristiano Ronaldo | Sports | 3.27× | ||
| 07 | Liverpool F.C. | Sports | 3.17× | ||
| 08 | Real Madrid C.F. | Sports | 3.11× | ||
| 09 | Premier League | Sports | 2.60× | ||
| 10 | A.C. Milan | Sports | 2.47× | ||
| 11 | Manchester United F.C. | Sports | 2.46× | ||
| 12 | Juventus F.C. | Sports | 2.37× | ||
| 13 | Ligue 1 | Sports | 2.24× | ||
| 14 | Manchester City F.C. | Sports | 2.15× | ||
| 15 | Inter Milan | Sports | 1.98× | ||
| 16 | Reading | Literature | 1.59× | ||
| 17 | Clothing | Fashion & Accessoires | 1.54× | ||
| 18 | Sports | Sports | 1.54× | ||
| 19 | Outdoor recreation | Sports | 1.52× | ||
| 20 | Persib Bandung | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Risk Appetite | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.40× | |
| Need for Security | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.50× |
FC Barcelona has an estimated audience of 11,760,268 people in Indonesia, concentrated in West Java and East Java.
29.3% of FC Barcelona fans are female, 70.7% are male, with an average age of 31.0 years.
FC Barcelona fans show strongest brand affinity for Real Madrid C.F. (3.11×), FIFA World Cup (3.39×), and Liga Champions (3.58×) over the country average.
FC Barcelona fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~800K), and Central Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on FIFA World Cup (3.39×), Liga Champions (3.58×), Manchester United F.C. (2.46×), and UEFA Champions League (3.27×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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