A data profile of the people who buy, follow and care about FIFA World Cup in Indonesia — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 10,237,699 people in Indonesia.
The average FIFA World Cup fan in Indonesia is 31.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Real Madrid C.F., FC Barcelona, UEFA Champions League, with strongest over-indexing on Real Madrid C.F. (3.49× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical FIFA World Cup fan in Indonesia is more male, around 31.6 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the FIFA World Cup profile in Indonesia.
28.4% are female, 71.6% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 31.6 |
| Estimated audience size | 10,237,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide FIFA World Cup audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 1.35× | |
| 02 | Papua (province) | ~80K | 1.33× | |
| 03 | North Sulawesi | ~100K | 1.32× | |
| 04 | Maluku | ~60K | 1.30× | |
| 05 | West Papua | ~40K | 1.21× | |
| 06 | Banten | ~500K | 1.18× | |
| 07 | North Maluku | ~40K | 1.17× | |
| 08 | Riau Islands | ~100K | 1.15× | |
| 09 | Bali | ~200K | 1.09× | |
| 10 | West Sulawesi | ~40K | 1.02× | |
| 11 | North Kalimantan | ~30K | 1.02× | |
| 12 | Gorontalo (disambiguation)(2) | ~40K | 1.00× | |
| 13 | West Java | ~1.5M | 0.98× | |
| 14 | North Sumatra | ~500K | 0.95× | |
| 15 | Central Sulawesi | ~90K | 0.94× | |
| 16 | Bangka-Belitung Islands | ~50K | 0.93× | |
| 17 | Jambi | ~100K | 0.92× | |
| 18 | Southeast Sulawesi | ~70K | 0.92× | |
| 19 | Riau | ~200K | 0.91× | |
| 20 | Special Region of Yogyakarta | ~200K | 0.91× | |
| 21 | East Kalimantan | ~200K | 0.91× | |
| 22 | West Kalimantan | ~100K | 0.91× | |
| 23 | West Sumatra | ~200K | 0.89× | |
| 24 | East Nusa Tenggara | ~100K | 0.89× | |
| 25 | Central Kalimantan | ~70K | 0.89× | |
| 26 | South Kalimantan | ~100K | 0.88× | |
| 27 | Aceh | ~100K | 0.87× | |
| 28 | South Sumatra | ~200K | 0.86× | |
| 29 | Bengkulu | ~70K | 0.86× | |
| 30 | East Java | ~900K | 0.85× | |
| 31 | Central Java | ~800K | 0.84× | |
| 32 | South Sulawesi | ~300K | 0.84× | |
| 33 | Lampung | ~200K | 0.84× | |
| 34 | West Nusa Tenggara | ~100K | 0.81× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 4.38× | ||
| 02 | UEFA Europa League | Sports | 4.16× | ||
| 03 | UEFA Champions League | Sports | 3.84× | ||
| 04 | Cristiano Ronaldo | Sports | 3.84× | ||
| 05 | FC Barcelona | Sports | 3.82× | ||
| 06 | Real Madrid C.F. | Sports | 3.49× | ||
| 07 | Liverpool F.C. | Sports | 3.34× | ||
| 08 | Liga Champions | Sports | 3.11× | ||
| 09 | Premier League | Sports | 2.80× | ||
| 10 | Manchester United F.C. | Sports | 2.46× | ||
| 11 | Ligue 1 | Sports | 2.44× | ||
| 12 | A.C. Milan | Sports | 2.39× | ||
| 13 | Juventus F.C. | Sports | 2.33× | ||
| 14 | Manchester City F.C. | Sports | 2.16× | ||
| 15 | La Liga | Sports | 2.11× | ||
| 16 | Reading | Literature | 1.59× | ||
| 17 | Persija Jakarta | Sports | 1.56× | ||
| 18 | Clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Sports | Sports | 1.54× | ||
| 20 | Outdoor recreation | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.39× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Healthy Lifestyle | BALANCE | 0.52× |
FIFA World Cup has an estimated audience of 10,237,699 people in Indonesia, concentrated in West Java and Jakarta.
28.4% of FIFA World Cup fans are female, 71.6% are male, with an average age of 31.6 years.
FIFA World Cup fans show strongest brand affinity for Real Madrid C.F. (3.49×), FC Barcelona (3.82×), and UEFA Champions League (3.84×) over the country average.
FIFA World Cup fans in Indonesia are most concentrated in West Java (reach ~1.5M), Jakarta (reach ~1M), and East Java (reach ~900K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on FC Barcelona (3.82×), UEFA Champions League (3.84×), Manchester United F.C. (2.46×), and Liga Champions (3.11×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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