Rascasse Audience Intelligence

Marcus Rashford Audience in United States

Marcus Rashford has an estimated audience of 1.6M people in United States.

#98among Soccer in United States
#3213among people in United States#1547in Sports

The average Marcus Rashford fan in United States is 33.4 years old, more male, and lives primarily in California.

Women make up 32.6% of the fan base, 1.9 percentage points fewer than the group average.

Interest is seasonal: January, February and July account for 37% of the year's searches, March is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Neymar, UEFA Champions League, Ronaldinho, with strongest over-indexing on Neymar (7.71× the country average).

Demographically, the Marcus Rashford audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Urban Lifestyle.

The typical Marcus Rashford fan in United States is more male, around 33.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Neymar.

Category: Sports · Type: Person · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
32.6%♀
67.4% male
Age
33.4
average years
Country rank
#17277
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Marcus Rashford fans

32.6% are female, 67.4% are male, average age 33.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Marcus Rashford audience in United States
MetricValue
Female32.6%
Male67.4%
Average age33.4
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Marcus Rashford audience in United States
Age bracketShare%
16-2437%
25-3422%
35-4417%
45-5414%
55+10%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Marcus Rashford audience comes from United States.

Worldwide audience distribution share by country for Marcus Rashford
CountryShare
United Kingdom23.9%
United States10.0%
Indonesia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Marcus Rashford fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~60K2.17×
02Washington, District of Columbia~7K2.03×
03New Jersey~80K1.87×
04New York~200K1.82×
05Virginia~70K1.65×
06Massachusetts~50K1.62×
07Connecticut~30K1.61×
08California~300K1.52×
09Texas~200K1.43×
10Florida~100K1.41×
11Georgia~70K1.34×
12Illinois~80K1.28×
13Washington~50K1.28×
14North Carolina~60K1.21×
15Rhode Island~6K1.13×
16Delaware~5K1.11×
17Minnesota~30K1.08×
18Oregon~20K1.03×
19Nevada~20K0.98×
20Pennsylvania~60K0.95×
21Colorado~30K0.94×
22Nebraska~9K0.92×
23Indiana~30K0.91×
24Utah~10K0.91×
25Arizona~30K0.90×
26Kansas~10K0.90×
27Vermont~3K0.90×
28Iowa~10K0.88×
29South Carolina~20K0.86×
30Maine~6K0.86×
31Ohio~50K0.85×
32Tennessee~30K0.84×
33Kentucky~20K0.84×
34New Hampshire~5K0.84×
35Michigan~40K0.79×
36Missouri~20K0.77×
37Louisiana~20K0.77×
38North Dakota~3K0.77×
39Arkansas~10K0.73×
40South Dakota~3K0.73×
41Oklahoma~10K0.72×
42Wisconsin~20K0.71×
43Hawaii~5K0.70×
44New Mexico~7K0.67×
45Idaho~6K0.67×
46Alaska~2K0.66×
47Alabama~20K0.64×
48Montana~3K0.60×
49West Virginia~5K0.58×
50Mississippi~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Marcus Rashford, United States
0.56×1.00×2.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Marcus Rashford audience vs. the country average
#·InterestCategoryAffinity×
01NeymarSports7.71×
02UEFA Champions LeagueSports6.81×
03RonaldinhoSports6.74×
04BundesligaSports6.67×
05Liga MXSports6.36×
06Lionel MessiSports6.35×
07Manchester City F.C.Sports5.69×
08UEFA Europa LeagueSports5.67×
09Manchester United F.C.Sports5.44×
10Club AméricaSports5.44×
11Paris Saint-GermainSports5.41×
12Cristiano RonaldoSports5.39×
13FIFA (video game series)Games5.25×
14FIFA World CupSports4.74×
15Premier LeagueSports4.53×
16Real Madrid Club de FútbolSports4.04×
17FIFA World Cup 2026Sports3.95×
18FC BarcelonaSports3.82×
19Bad BunnyMusic & Radio2.82×
20SoccerSports1.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Marcus Rashford audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Marcus Rashford audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.01×
MindfulnessBALANCE1.00×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Marcus Rashford audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Marcus Rashford over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/marcus-rashford-222276” · Methodology