A data profile of the people who buy, follow and care about Manchester United F.C. in Indonesia — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 13,353,251 people in Indonesia.
The average Manchester United F.C. fan in Indonesia is 31.9 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Liga Champions, Real Madrid C.F., FC Barcelona, with strongest over-indexing on Liga Champions (5.31× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Manchester United F.C. fan in Indonesia is more male, around 31.9 years old, with strong Design Affinity tendencies and a notable affinity for Liga Champions.
The key figures that characterise the Manchester United F.C. profile in Indonesia.
20.8% are female, 79.2% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 31.9 |
| Estimated audience size | 13,353,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Manchester United F.C. audience comes from Indonesia.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
Where the Manchester United F.C. audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~700K | 1.41× | |
| 02 | West Java | ~3M | 1.37× | |
| 03 | Jakarta | ~1.5M | 1.36× | |
| 04 | Special Region of Yogyakarta | ~300K | 1.30× | |
| 05 | North Maluku | ~60K | 1.25× | |
| 06 | East Java | ~1.5M | 1.19× | |
| 07 | Central Java | ~1.5M | 1.16× | |
| 08 | North Sulawesi | ~200K | 1.12× | |
| 09 | South Sulawesi | ~400K | 1.08× | |
| 10 | South Sumatra | ~300K | 1.07× | |
| 11 | Riau Islands | ~100K | 1.04× | |
| 12 | North Kalimantan | ~40K | 1.04× | |
| 13 | Lampung | ~300K | 1.03× | |
| 14 | East Kalimantan | ~200K | 1.03× | |
| 15 | North Sumatra | ~600K | 1.02× | |
| 16 | South Kalimantan | ~200K | 0.97× | |
| 17 | West Nusa Tenggara | ~200K | 0.97× | |
| 18 | East Nusa Tenggara | ~100K | 0.95× | |
| 19 | Papua (province) | ~70K | 0.93× | |
| 20 | Bangka-Belitung Islands | ~60K | 0.92× | |
| 21 | Maluku | ~60K | 0.92× | |
| 22 | Aceh | ~200K | 0.91× | |
| 23 | Southeast Sulawesi | ~90K | 0.91× | |
| 24 | Bali | ~200K | 0.90× | |
| 25 | Central Sulawesi | ~100K | 0.90× | |
| 26 | Central Kalimantan | ~100K | 0.89× | |
| 27 | Riau | ~300K | 0.88× | |
| 28 | West Kalimantan | ~200K | 0.87× | |
| 29 | Jambi | ~100K | 0.83× | |
| 30 | Gorontalo (disambiguation)(2) | ~50K | 0.81× | |
| 31 | West Sulawesi | ~40K | 0.80× | |
| 32 | West Sumatra | ~200K | 0.77× | |
| 33 | Bengkulu | ~80K | 0.77× | |
| 34 | West Papua | ~30K | 0.66× |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liga Champions | Sports | 5.31× | ||
| 02 | Borussia Dortmund | Sports | 4.65× | ||
| 03 | Juventus F.C. | Sports | 3.22× | ||
| 04 | A.S. Roma | Sports | 3.22× | ||
| 05 | A.C. Milan | Sports | 2.98× | ||
| 06 | Ligue 1 | Sports | 2.89× | ||
| 07 | Manchester City F.C. | Sports | 2.85× | ||
| 08 | FC Barcelona | Sports | 2.77× | ||
| 09 | Real Madrid C.F. | Sports | 2.67× | ||
| 10 | Inter Milan | Sports | 2.50× | ||
| 11 | UEFA Champions League | Sports | 2.47× | ||
| 12 | FIFA World Cup | Sports | 2.46× | ||
| 13 | TIMNAS INDONESIA | Sports | 2.30× | ||
| 14 | Persija Jakarta | Sports | 2.01× | ||
| 15 | Persib Bandung | Sports | 1.98× | ||
| 16 | TV Tokyo | Movies & TV | 1.98× | ||
| 17 | Outdoor recreation | Sports | 1.82× | ||
| 18 | Reading | Literature | 1.59× | ||
| 19 | Clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Sports | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.30× | |
| Risk Appetite | THRILL | 1.00× | |
| Patriotism | CONSERVATISM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.33× | |
| Need for Security | CONSERVATISM | 0.41× | |
| Healthy Lifestyle | BALANCE | 0.51× |
Manchester United F.C. has an estimated audience of 13,353,251 people in Indonesia, concentrated in West Java and East Java.
20.8% of Manchester United F.C. fans are female, 79.2% are male, with an average age of 31.9 years.
Manchester United F.C. fans show strongest brand affinity for Liga Champions (5.31×), Real Madrid C.F. (2.67×), and FC Barcelona (2.77×) over the country average.
Manchester United F.C. fans in Indonesia are most concentrated in West Java (reach ~3M), East Java (reach ~1.5M), and Central Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Manchester United F.C. itself, the audience over-indexes on Real Madrid C.F. (2.67×), FC Barcelona (2.77×), Persib Bandung (1.98×), and FIFA World Cup (2.46×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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