Rascasse Audience Intelligence

Persib Bandung Audience in Indonesia

A data profile of the people who buy, follow and care about Persib Bandung in Indonesia — modelled from more than twelve digital signal sources. Persib Bandung has an estimated audience of 17,441,607 people in Indonesia.

#2among Soccer in Indonesia
#2among Team in Indonesia
#4in Sports

Persib Bandung has an estimated audience of 17,441,607 people in Indonesia. 30.5% are female, 69.5% are male, average age 32.1. Top brand affinities: Manchester United F.C., Real Madrid C.F., Manchester City F.C., FC Barcelona, Juventus F.C..

Top brand affinities include Manchester United F.C., Real Madrid C.F., Manchester City F.C., with strongest over-indexing on Manchester United F.C. (1.98× the country average).

Demographically, the Persib Bandung audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Career Orientation.

The typical Persib Bandung fan in Indonesia is more male, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Manchester United F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Persib Bandung profile in Indonesia.

Audience size
17.4M
in Indonesia
Gender
30.5%
69.5% male
Age
32.1
average years
Country rank
#19
Team in Indonesia
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Persib Bandung fans

30.5% are female, 69.5% are male, average age 32.1.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Persib Bandung audience in Indonesia
MetricValue
Female30.5%
Male69.5%
Average age32.1
Estimated audience size17,441,607
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Persib Bandung audience in Indonesia
Age bracketShare%
16-1929%
20-2935%
30-3918%
40-499%
50+8%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Persib Bandung audience comes from Indonesia.

Worldwide audience distribution share by country for Persib Bandung
CountryShare
Indonesia85.5%
Japan3.8%
Malaysia1.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persib Bandung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persib Bandung audience
#·InterestCategoryAffinity×
01American footballSports2.53×
02RadioTechnology & Electronics2.48×
03BundesligaSports2.28×
04Juventus F.C.Sports2.25×
05A.S. RomaSports2.19×
06Manchester City F.C.Sports2.12×
07Manchester United F.C.Sports1.98×
08Bank Negara IndonesiaBusiness & Career1.98×
09Serie ASports1.96×
10Paris Saint-GermainSports1.94×
11A.C. MilanSports1.87×
12La LigaSports1.84×
13TravelokaTravel & Leisure1.81×
14Ligue 1Sports1.78×
15MilkFood & Beverages1.77×
16Inter MilanSports1.72×
17Real Madrid C.F.Sports1.56×
18FC BarcelonaSports1.51×
19Premier LeagueSports1.51×
20KebayaFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persib Bandung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Persib Bandung audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
Career OrientationPOWER1.22×
ExtroversionTHRILL1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Persib Bandung audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Pet OwnershipJOY0.60×
Price SensitivityPREMIUM0.65×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Persib Bandung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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