Rascasse Audience Intelligence

Radio Audience in Indonesia

A data profile of the people who buy, follow and care about Radio in Indonesia — modelled from more than twelve digital signal sources. Radio has an estimated audience of 2,354,369 people in Indonesia.

#656among Topic in Indonesia
#66in Technology & Electronics

The average Radio fan in Indonesia is 35.8 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Creative Commons, Persib Bandung, TV Tokyo, with strongest over-indexing on Creative Commons (7.31× the country average).

Demographically, the Radio audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Radio fan in Indonesia is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Creative Commons.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Radio profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
40.4%♀
59.6% male
Age
35.8
average years
Country rank
#888
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio fans

40.4% are female, 59.6% are male, average age 35.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Radio audience in Indonesia
MetricValue
Female40.4%
Male59.6%
Average age35.8
Estimated audience size2,354,369
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Radio audience in Indonesia
Age bracketShare%
16-1921%
20-2928%
30-3924%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Radio audience comes from Indonesia.

Worldwide audience distribution share by country for Radio
CountryShare
United States18.8%
India6.1%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Radio fans by region: top regions in Indonesia
#RegionReachAffinity×
01Gorontalo (disambiguation)(2)~20K1.82×
02South Kalimantan~40K1.38×
03Southeast Sulawesi~20K1.25×
04Jakarta~200K1.14×
05Special Region of Yogyakarta~40K1.13×
06East Java~300K1.11×
07Papua (province)~20K1.09×
08Riau Islands~30K1.07×
09Bangka-Belitung Islands~10K1.07×
10Central Java~200K1.05×
11South Sulawesi~70K1.04×
12North Maluku~8K1.04×
13Banten~100K1.02×
14West Sulawesi~10K1.02×
15East Kalimantan~40K1.01×
16Central Kalimantan~20K1.01×
17West Papua~7K1.00×
18North Kalimantan~7K0.99×
19North Sulawesi~20K0.98×
20West Java~400K0.97×
21Riau~50K0.94×
22South Sumatra~50K0.91×
23Aceh~30K0.90×
24Jambi~20K0.89×
25West Kalimantan~30K0.88×
26Central Sulawesi~20K0.88×
27Lampung~40K0.87×
28West Sumatra~40K0.87×
29Bengkulu~20K0.87×
30Bali~40K0.82×
31Maluku~9K0.80×
32West Nusa Tenggara~20K0.78×
33North Sumatra~80K0.75×
34East Nusa Tenggara~20K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio audience
#·InterestCategoryAffinity×
01Creative CommonsTechnology & Electronics7.31×
02cinema 21Movies & TV6.56×
03Public opinionPolitics & Society6.27×
04Egyptian ArabicPolitics & Society5.92×
05WikipediaInternet & Social Media4.67×
06Home videoMovies & TV4.24×
07BangladeshTravel & Leisure3.72×
08Persebaya SurabayaSports3.11×
09PhilippinesTravel & Leisure2.67×
10High-definition televisionTechnology & Electronics2.57×
11Persib BandungSports2.48×
12Digital televisionMovies & TV2.48×
13TV TokyoMovies & TV2.47×
14BroadcastingMovies & TV2.35×
15TikTokInternet & Social Media2.06×
16Persija JakartaSports2.04×
17VideoMovies & TV1.70×
18ReadingLiterature1.59×
19ClothingFashion & Accessoires1.54×
20SportsSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.17×
Social Media UsageJOY1.08×
IndividualismJOY0.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.30×
Healthy LifestyleBALANCE0.38×
TravellingTHRILL0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio have in Indonesia?

Radio has an estimated audience of 2,354,369 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Radio fans?

40.4% of Radio fans are female, 59.6% are male, with an average age of 35.8 years.

03

Which brands do Radio fans like most?

Radio fans show strongest brand affinity for Creative Commons (7.31×), Persib Bandung (2.48×), and TV Tokyo (2.47×) over the country average.

04

Where do Radio fans live in Indonesia?

Radio fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Radio fans also like?

Beyond Radio itself, the audience over-indexes on Persib Bandung (2.48×), TV Tokyo (2.47×), Wikipedia (4.67×), and Bangladesh (3.72×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Indonesia

See Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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