A data profile of the people who buy, follow and care about Radio in Poland — modelled from more than twelve digital signal sources. Radio has an estimated audience of 3,105,855 people in Poland.
Radio has an estimated audience of 3,105,855 people in Poland. 49.0% are female, 51.0% are male, average age 41.3. Top brand affinities: Smyk, Broadcast engineering, Girl, TVP1, Local news.
Top brand affinities include Smyk, Broadcast engineering, Girl, with strongest over-indexing on Smyk (1.6× the country average).
Demographically, the Radio audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Radio fan in Poland is balanced, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Smyk.
The key figures that characterise the Radio profile in Poland.
49.0% are female, 51.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 41.3 |
| Estimated audience size | 3,105,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Radio audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 2.78× | ||
| 02 | Digital audio | Technology & Electronics | 1.94× | ||
| 03 | DEON.pl | News | 1.90× | ||
| 04 | Bild | News | 1.81× | ||
| 05 | Bonprix | Shopping | 1.70× | ||
| 06 | Radio Maryja | Music & Radio | 1.68× | ||
| 07 | Plus-size clothing | Fashion & Accessoires | 1.67× | ||
| 08 | Rosary | Politics & Society | 1.67× | ||
| 09 | Causeway Bay | Travel & Leisure | 1.64× | ||
| 10 | Curtain | Home & Garden | 1.62× | ||
| 11 | Vendor | Business & Career | 1.61× | ||
| 12 | Smyk | Shopping | 1.60× | ||
| 13 | Internet television | Technology & Electronics | 1.58× | ||
| 14 | Dzień Dobry TVN | Movies & TV | 1.57× | ||
| 15 | Kinship | Kids & Family | 1.56× | ||
| 16 | Local news | News | 1.54× | ||
| 17 | MSN | News | 1.52× | ||
| 18 | Girl | Kids & Family | 1.51× | ||
| 19 | Public broadcasting | Movies & TV | 1.51× | ||
| 20 | TVP1 | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Quality Awareness | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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