A data profile of the people who buy, follow and care about Sports in Poland — modelled from more than twelve digital signal sources. Sports has an estimated audience of 13,740,044 people in Poland.
Sports has an estimated audience of 13,740,044 people in Poland. 54.3% are female, 45.7% are male, average age 38.7.
Demographically, the Sports audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Individualism, Sustainability.
The key figures that characterise the Sports profile in Poland.
54.3% are female, 45.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.7 |
| Estimated audience size | 13,740,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Sports audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Sustainability | BALANCE | 0.83× | |
| Urban Lifestyle | OPEN | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Travelling | THRILL | 0.64× | |
| Design Affinity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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