A data profile of the people who buy, follow and care about Sports in Malaysia — modelled from more than twelve digital signal sources. Sports has an estimated audience of 7,654,099 people in Malaysia.
Sports has an estimated audience of 7,654,099 people in Malaysia. 45.4% are female, 54.6% are male, average age 38.0. Top brand affinities: Black History Month, Cara Delevingne, Banglavision, Nigella Lawson, Airline ticket.
Top brand affinities include Black History Month, Cara Delevingne, Banglavision, with strongest over-indexing on Black History Month (1.61× the country average).
Demographically, the Sports audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Sports fan in Malaysia is balanced, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Black History Month.
The key figures that characterise the Sports profile in Malaysia.
45.4% are female, 54.6% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 38.0 |
| Estimated audience size | 7,654,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Sports audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Victory Motorcycles | Cars & Mobility | 4.35× | ||
| 02 | Nigella Lawson | Food & Beverages | 3.92× | ||
| 03 | Cara Delevingne | Fashion & Accessoires | 2.23× | ||
| 04 | Abdul Rahman Al-Sudais | Politics & Society | 2.12× | ||
| 05 | Sky Atlantic | Movies & TV | 1.95× | ||
| 06 | NFL Network | Sports | 1.95× | ||
| 07 | Banglavision | Movies & TV | 1.94× | ||
| 08 | Atacadão | Shopping | 1.90× | ||
| 09 | X-Men (film) | Movies & TV | 1.89× | ||
| 10 | Fancy Feast | Shopping | 1.82× | ||
| 11 | World Gym | Sports | 1.79× | ||
| 12 | Internet Marketing Explained | Topic | 1.65× | ||
| 13 | Black History Month | Politics & Society | 1.61× | ||
| 14 | Tashkent | Travel & Leisure | 1.59× | ||
| 15 | Airline ticket | Travel & Leisure | 1.57× | ||
| 16 | Shakib Khan | Movies & TV | 1.57× | ||
| 17 | Affiliates | Shopping | 1.57× | ||
| 18 | Wholesale Supplies Plus | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Travelling | THRILL | 0.99× | |
| Price Sensitivity | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Individualism | JOY | 0.75× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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