Rascasse Audience Intelligence

Sports audiences in Malaysia

The strongest Sports audiences in Malaysia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Malaysia 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Malaysia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Malaysia — full ranking

  1. Fitness and wellness7.7M
  2. Sports7.7M
  3. Sports and outdoors7.4M
  4. Hobbies and activities6.7M
  5. Manchester United F.C.5.9M
  6. Outdoor recreation5.5M
  7. Physical exercise5.2M
  8. Soccer5.2M
  9. Physical fitness5.1M
  10. FIFA World Cup4.2M
  11. Basketball3.7M
  12. Golf2.7M
  13. Real Madrid C.F.2.6M
  14. Premier League2.6M
  15. Training2.4M
  16. Volleyball2.2M
  17. Team sport2.2M
  18. Badminton2.1M
  19. Swimming2.1M
  20. Baseball2M
  21. Weight training2M
  22. American football1.9M
  23. Martial arts1.9M
  24. UEFA Champions League1.9M
  25. FC Barcelona1.8M
  26. Fishing1.7M
  27. India national cricket team1.7M
  28. Bangladesh national cricket team1.6M
  29. Manchester City F.C.1.6M
  30. Yoga1.5M
  31. Swimming pool1.5M
  32. Sports equipment1.5M
  33. Cricket1.4M
  34. Running1.4M
  35. Liverpool F.C.1.3M
  36. NBA1.2M
  37. Strength training1.2M
  38. MotoGP1.2M
  39. Mixed martial arts1.2M
  40. Johor Darul Ta'zim F.C.1.1M
  41. Tennis1.1M
  42. WWE1.1M
  43. Bodybuilding1.1M
  44. Cycling1.1M
  45. Road running1M
  46. Track and field1M
  47. Indian Premier League1M
  48. Cheering1M
  49. Motorcycle sport1M
  50. Pakistan national cricket team1M
Section 02

Other categories in Malaysia