A data profile of the people who buy, follow and care about Golf in Malaysia — modelled from more than twelve digital signal sources. Golf has an estimated audience of 2,699,561 people in Malaysia.
The average Golf fan in Malaysia is 41.1 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shopping, Monarchy, Instant messaging, with strongest over-indexing on Shopping (1.52× the country average).
Demographically, the Golf audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Golf fan in Malaysia is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping.
The key figures that characterise the Golf profile in Malaysia.
40.0% are female, 60.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 41.1 |
| Estimated audience size | 2,699,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Golf audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.75× | |
| 02 | Selangor | ~1.5M | 1.67× | |
| 03 | Johor | ~600K | 1.58× | |
| 04 | Penang | ~200K | 1.26× | |
| 05 | Negeri Sembilan | ~100K | 1.11× | |
| 06 | Sabah | ~300K | 1.07× | |
| 07 | Pahang | ~100K | 1.03× | |
| 08 | Sarawak | ~200K | 0.94× | |
| 09 | Perak | ~200K | 0.91× | |
| 10 | Kedah | ~200K | 0.90× | |
| 11 | Malacca | ~90K | 0.90× | |
| 12 | Labuan | ~20K | 0.86× | |
| 13 | Putrajaya | ~10K | 0.86× | |
| 14 | Perlis | ~30K | 0.79× | |
| 15 | Terengganu | ~80K | 0.74× | |
| 16 | Kelantan | ~80K | 0.65× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.21× | |||
| 02 | kumpulan wang simpanan pekerja | Business & Career | 2.03× | ||
| 03 | Vietnam | Travel & Leisure | 1.99× | ||
| 04 | Magnum4D | Games | 1.94× | ||
| 05 | States and federal territories of Malaysia | Travel & Leisure | 1.79× | ||
| 06 | Automobiles | Cars & Mobility | 1.72× | ||
| 07 | Instant messaging | Internet & Social Media | 1.65× | ||
| 08 | Nature | Home & Garden | 1.65× | ||
| 09 | Gmail | Internet & Social Media | 1.65× | ||
| 10 | Photography | Arts & Culture | 1.63× | ||
| 11 | Monarchy | Politics & Society | 1.62× | ||
| 12 | Education | Business & Career | 1.61× | ||
| 13 | Outdoor recreation | Sports | 1.61× | ||
| 14 | BSN | Health | 1.57× | ||
| 15 | Gift | Shopping | 1.57× | ||
| 16 | Design | Home & Garden | 1.56× | ||
| 17 | Pets | Pets & Animals | 1.53× | ||
| 18 | Shopping | Shopping | 1.52× | ||
| 19 | Malaysian language | Politics & Society | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Individualism | JOY | 1.56× | |
| Family Orientation | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Career Orientation | POWER | 1.15× | |
| Price Sensitivity | PREMIUM | 1.20× |
Golf has an estimated audience of 2,699,561 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
40.0% of Golf fans are female, 60.0% are male, with an average age of 41.1 years.
Golf fans show strongest brand affinity for Shopping (1.52×), Monarchy (1.62×), and Instant messaging (1.65×) over the country average.
Golf fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Monarchy (1.62×), Instant messaging (1.65×), Design (1.56×), and Malaysian language (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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